Sign in

Lead UX Designer Design

Denver, Colorado, United States
August 16, 2019

Contact this candidate


Lead UX Designer

Joel Heaton has led UX (User Experience) projects, teams and practices. For over 23 years he has explored a thirst in communications and how best it can be utilized by users and consumers. With an arsenal of design, creative direction, marketing, animation, fine art and web technologies he leads teams and practices with didactic and engaging presentations. His UCD methodologies and experience with UX, Lean UX and GVSD (Design Sprint) are apparent when he is facilitating, training or mentoring. Heaton has collaborated with scrum teams by quantitatively providing user validation, product viability and epic user stories that drive sprint planning. Design systems, component libraries and insightful UX recommendations merge with his compassionate and directive shepherding.

Skills and Technologies:


UX Design, Lean UX, UCD, Google Sprint Design Process, Personas, Journey Mapping, Prototypes, Wireframes, Flows, Instructional Design, Art Direction, Animation, Brand Management, Usability Testing, Usability Analysis, Design Systems, Storybook, Angular Material Design, Adobe XD, Sketch, Adobe CC, Jira

Key Industries

Broadcasting, Financial, Medical, Architecture (AEC), Engineering (ENI), Geospatial (GIS), Education, Agriculture, Fitness, Adventure, Sports, Recruiting, Global Mobility, Oil & Gas, Energy

DCP Midstream

Senior User Experience Designer (April 2018-Present)

As a Senior UX Designer for DCP Midstream I manage the UX design efforts for 2 agile development teams. The desktop application drives plant and field operations for tasks related to the production of oil and gas products. The mobile app is focused on operator tasks that are accomplished for the field and plant. End to end tasks are accomplished, scheduled and metrics are tracked for the overall benefit of production.

I am responsible for addressing usability needs, developing style guides, working with developers to create component libraries and validating usability. I was the liaison for defining and driving the OneSight and OpsTools design system. I work directly with a scrum master, product owner and my teams consist of 10-20 FE and BE developers.

I have access to pilot users that are adopting the applications to use internally within the field and plant. Access to users is consistent. Usability testing and ability to interview user needs is encouraged. Many of the decisions I make are valued by my team and I am expected to guide my teams with my experience with UCD, UX, LeanUX and the GVSD. Like most roles my experience with UX, design, animation, presentations, marketing and prototyping is valued. I am part of a UX design team within a DT environment. UX supports dev teams, products and business value.

Equus Software (October 2016-March 2018)

Senior UX Designer

Facilitator of the first UX design process at Equus Software. Lead UX discovery, strategy, building/testing prototypes and validating the designs with usability testing. Equus produces Global Mobility applications that manage assignments with fortune 500 clients.

AssignmentPro, Mobile Employee Experience

Manages user interviews, gathers UX data, provides analysis, presents insightful usability recommendations

Personas, journey maps, story-boards, user flows, mockups, prototypes

Usability Testing, User Testing, A / B Testing, Card Sorting, documentation and rankings and validation, Collaboration with business analysts, marketing, sales and development, Develops CoE practices, Style-guides, bootstrap.

Lean UX, Sprint Design (10 Sprints)

Sogeti USA (March 2016-October 2016)

Senior UX Designer

As a Senior User Experience (UX) Professional to high profile client teams at Sogeti, Joel led UX projects by adhering to UX, UCD and Lean UX practices. By aligning users with elegant and useful experiences he understands how to lead project initiatives.


Led user studies, testing and initiatives for SLA (Service Line Analytics) and OR (Operating Room) Analytics applications. Software used by hospitals to track spending of materials, items, procedures and physicians. Benchmarking, big data, visualization. Utilized full UX process (Discovery, strategy, build, test ~ 3-4 months).

Led team of 5 UX designers and strategists with Lean UX process (Learn, build, test ~ 3-4 weeks). Consulted to increase adoption of mobile app for medical scheduling system. Became voice of physician and medical director users.

Led UX Lean process for high profile recruitment platform (mobile website - White label solution).

Consistent strive to create CoE practices and UX practices and share amongst colleagues and key stakeholder on the importance of user needs.

TEKsystems (Great West Life / Empower Retirement)(June 2015-February 2016)

Senior UX Designer

Led UX Design efforts for Planned Service Center for corporate HR sponsors and employers. UX Design for transactional flows, personas, journey mapping, wireframes, prototypes, style guides, user flows, user pathways, interviews, heuristics, QA testing, mobile/responsive development, Agile, Jira, Scrum, mobile development, html5, Javascript, Tumult Hype professional. Daily ongoing meetings with development teams on large scale financial web platform, bootstrap, CS6. Hired to establish and initiate new guidelines for UX practices in a global development oriented team. Research, presentations and user centered design. Created 7 animations teaching users about financial best practices, education and products. (2013-2015)

Creative Director, UX Designer

Consultant for web development, RFPs, UX. Creative direction, graphic design, animation, web site redesign. UX design, prototyping, balsamiq, Omnigraffle, Axure, user stories, personas, workflows, pathways, guidance and support documents, wire-framing, SEO, SMM, WordPress and CMS platforms. Responsive web design.

CAD-1/Autodesk, Thornton, CO, (2011-2013)

Marketing Coordinator and Art Director

Redesigned the CAD-1 company identity and marketing plan, developed and managed web presence, implemented and led ecommerce platform, created campaigns and communicated messaging and implemented CRM target marketing opportunities for sales leads, technical blogs and target marketing through social networks. Worked directly with Autodesk to brand and market training, service, software and support. Autodesk promotions, SEO, graphic design, branding, social presence, trade show organization, sales materials, logo development, photography, SugarCRM, Pardot, email blasts, WordPress, ecommerce and UI/UX.

Covidien, Boulder, CO (2012)

Senior Graphic Designer

Contractor. Senior Graphic designer in MarComm, Energy Based Devices, surgical equipment. Print, web, UX design, interactive and broadcast. Flash, web, photography, eLearning, package design, medical manuals.

Denver Advertising, Englewood, CO (2011)

Creative Director

Creative Director, designer, UX designer, sales, photo shoots and deployment of web sites. Managed all aspects and charged creative team for all web, print and marketing campaigns. Developed branding, hosting, web management, design budgeting, large format design, web development, wireframe development for UX design, custom WordPress, Flash, social networking and marketing. Liaison to clients and programmers.

Covidien, Boulder, CO (2010)

Flash Developer

Contractor. Graphic design, medical animation, instructional design. Adobe CS5, Flash, InDesign, Illustrator, Photoshop. E-learning modules, instructional design and brand management in health care for medical practitioners, surgeons, clinicians and sales. Designed animations of tracheotomy procedures, health associated infection prevention, vital life monitoring.

WGBY/PBS, Springfield, MA (2002-2009)

Senior Designer, Art Director

Led team of 50 colleagues to produce the WGBY Members’ Magazine (20k/mo.). Annual reports, advertising design, flyers, brochures, logo development, station and event branding Adobe CS, Photoshop, Illustrator, Flash, After Effects, budgeting, production scheduling, photo shoots, photography. Art direction for PBS campaigns. Worked directly with PBS and WGBH for brand management consistency across print, web, broadcast.

Education (2016)

Bootstrap Intensive Training

Boulder Digital Arts, Boulder, CO (2014)

UX Design Certification, Web Design Certification, CSS, Html5, Dreamweaver intensive, Bootstrap, Balsamiq

Bradford College, Bradford, MA (1988-1992)

B.A. Liberal Arts/Fine Arts, Photography, Graphic Design, Illustration

School of the Museum of Fine Arts, Boston, MA (1991)

Elective Courses of Additional Study, Color Photography, Graphic Design

Contact this candidate