Manager Social Media

Mirella Kirtola

+358**-***-**** *******.*******@*****.*** https://mirellajk.com

DEVELOPER, PRODUCT MANAGER

Professional developer with 12+ years of hands-on experience developing web and ecommerce products and projects.

Possess strong communicator and mentor vision and team cohesion in a multicultural, fast-paced, changing environment with a great level of efficiency (working in English, Finnish & Swedish),

Specialized in generating webpages, campaigns, and design materials within brand and visual standards.

Proven designer dedicated to enhancing user interfaces, optimizing product and user experiences and implementing technological alternatives to advance communication.

Combine technological, analytical, and business skills to identify resource needs and determine profitable direction for business and sales growth and to ensure continuous improvement, enhance value chain, and increase customer satisfaction.

Showcase excellent web architecture design, technical development, and eCommerce opportunities for the company as an added skill into the role of Product Manager.

Skills

Hard Skills

Analytical & strategic planning.

Strong Negotiation Skills.

Technological intelligence

Project & product management and team leadership in agile environment.

Marketing & marketing communications planning and executing

Complex issue resolution.

CMS management & development.

Soft Skills

Communication & interpersonal skills.

Pressure and stress resistant.

Result & success oriented.

Self-starter and self-motivated.

Emotional intelligence.

Open minded.

Multitasks.

Work ethics.

Professional Experiences

UU Market Oy, Lahti, Finland

Start-up company, tells the stories and sells work of rising artists from online ecommerce with a unique service path, exhibits in Chart Design fair in Den Frie, Copenhagen 2019

https://uumarket.fi

Technical Project Manager, Ecommerce & Web Development 09.01.2017 to 08.12.2019

Recruited into role to support the company’s operating model and build the non-traditional service path for the customer and end-user into Shopify, while retaining the integrity of the brand. Managed and executed on the product strategy, master both the Shopify platform and liquid language to execute a cohesively coded and well-designed webpage.

Delivered technical support and feedback to continuously optimize the consumer experience.

Managed and executed SEO and marketing strategies to promote company awareness and direct clientele to available products.

Developed standard operating procedures (SOPs) for all web maintenance logistics processes.

Designed functional aspects into the website for easy maintenance and updating from within the company.

Handled reporting, export control policies and data interpretation analyzing availability, maintainability, reliability, strategic sourcing/distribution, supplier management and transportation.

Achievements:

Saved the company an additional ~10000€ per year by rewriting the code specific to maintaining and updating the website from within the company.

Seroc Oy, Kerava, Finland

Facades importer, building recladding,

Annual turnover EUR 2 million

https://www.seroc.fi

Sr Brand & Digital Marketing Manager, Web Developer CONTRACT 04.01.2012 to 07.31.2019

Moved into a special assignment to redesign and -brand the company’s logo and overall appearance, redesign and develop company webpage (Concrete5.7) and create the marketing strategy. Conducted social media campaigns and control web presence to expand knowledge of Seroc Oy services and drive customer growth.

Evaluated and improved campaigns based on A/B testing, data analysis, market trends and consumer feedback.

Fabricated cohesive marketing materials according to brand standards across both print and digital platforms.

Optimized SEO, managed and created two unique webpages and product portfolios for the company over the years.

Grew the customer base by 28% within the first year by updating the entire media and marketing strategy.

Decreased the amount of calls coming to the CEO by 35% by providing customers with up to date product information online.

Temal Oy, Järvenpää, Finland

Bathroom, kitchen and utility room furniture manufacturer and merchant, 200 employees, monthly sales EUR 200.000,00

https://temal.fi

Digital Marketing Manager, Ecommerce & Web Developer 04.23.2014 to 08.31.2017

Managed and constructed the company webpage and online store (WordPress, WooCommerce) with over 10000 product SKU’s.

Managed requests for CRM and customer service survey reporting as well as vendor communications.

Instituted monthly email campaigns to improve communication with customers and vendors.

Generated campaigns and designed marketing materials consistent with company goals, piloted social media accounts.

Presented excellent customer service through client relations both remotely and in the showroom, orchestrated necessary tasks for sales, purchase orders, and invoicing.

Achievements:

Decreased customer service workload by 35% by introducing a customer self-help Q&A section and library of assembly/operation manuals to the webpage.

Advanced workflow efficiency by 30% and order integrity by 50% with the installation of ecommerce integrated ERP.

SteamPro Oy, Kerava, Finland

Steam, heat and electricity services

Bioenergy solutions, turn-key plant solutions, service and spare parts

http://steampro.fi

Project Manager, Web Developer 10.01.2012 to 04.22.2014

Directed an eight-member driver team and ten-member service staff to ensure daily workflow deadlines were achieved.

Redeveloped and managed company webpages using Joomla, administered updates, and scrutinized translations.

Coordinated daily transportation for 8 steam trucks

Provided urgent phone service 24/7 for customers to send steam truck onsite.

Achievements:

Greatly expanded workplace safety through gear decisions and adherence to safety certifications.

Yamaha Motor & Marine, Konekesko Oy, Vantaa, Finland

Yamaha recreational machinery importer and wholesale

Over 500 dealers, vendors and service providers nationally

https://www.yamaha-motor.eu/fi/fi/

System Administrator, Web Developer, Warranty Manager 01.01.2006 to 01.11.2012

Administered and co-developed warranty system for different categories and product groups including among other MC’s, ATV’s, Snowmobiles, MAN-trucks, Yamarin-boats, jet skis and outboard motors.

Documented and prioritized business and technical requirements and user stories for feature enhancements, taking into consideration end user needs and company strategy.

Communicated regularly and effectively with stakeholders regarding project status, obstacles and their proposed solutions, and the delivery timeline.

Maintained and groomed product backlog ensuring that user stories are well-formed and have acceptance criteria.

Was in an active role in working with entire development team to ensure that user stories are reflected in their technical designs.

Educated stakeholders, as well as partners in correct operation of the warranty system.

Conducted service courses and networked with dealers both at trade fairs, events and on a daily basis regarding warranties and spare parts of recreational vehicles.

Achievements:

Collaborated on a years-long project to build the company-wide warranty system (NFO2) to function across ERP and international Yamaha systems.

Developed and designed an intranet for service and vendor networks which included explosion pictures, service manuals, recall campaigns etc.

Education

Bachelor of Science, Major in Marketing and Business Management, 2006

Metropolia University of Applied Sciences, Helsinki, FINLAND

Professional Degree in Information Technologies and Web Development, 2018

Point International College, Porvoo, FINLAND

TECHNICAL PROFICIENCIES

CMS & ecommerce; WordPress, WooCommerce, Shopify, NFO2, Joomla, Concrete 5.7

SEO & SEM, Microsoft Office Suite, Data analysis, Data Entry, SharePoint, Microsoft Azure, Adobe products, Visual Studio, Xamarin, GitHub, Bootstrap, Sass, Less, Angular.js, Node, jQuery, Chrome Dev Tools, SQL, Scrum Method, CSS, HTML, HTML5, JavaScript, MVC Model, ASP.NET, C#, API, ERP, Citrix, VMware, CRM, MailChimp, Google Analytics, Google Tag Manager, A/B Testing

Miscellaneous

Freelance Web Developer for 6+ years, Online Portfolio https://mirellajk.com

LinkedIn profile https://www.linkedin.com/in/mirellajk

Languages: fluent in English and Finnish, intermediate in Swedish and French, basic skills in Spanish, Italian, German and Romanian.

Community Work, Project Management; I founded a cooperative association to build a drainage system to our remote neighborhood area and to integrate it to the Järvenpää City's drainage. I acted as a chairman of the association for 2 years and currently serve as an active member in the board.

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