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Marketing Digital

Location:
Sanford, Florida, United States
Posted:
August 14, 2019

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Resume:

Kriti Sarda

ac92zi@r.postjobfree.com +1-267-***-**** Lake Mary, Florida LinkedIn: kritisarda

(Open to relocation)

EMPLOYMENT

Internet Marketing Specialist at Smart Baking Company

Orlando, FL, USA

February 2019 - till date

- Report and work with the CMO to develop Marketing strategies to meet monthly marketing targets

- Apply SEO techniques to increase revenue generation from Google from 5% to 35% in 3 months

- Run Google Ads, Facebook Ads and Amazon Ads (Amazon Seller Central), Adroll with a ROAS of

5%-10%. Managing a budget of $30,000/month on Paid Ads.

- Use email automation tool to design and create attractive emails for end customer communications

- Responsible for maintaining customer database and segmenting them into conversion funnel of hot,

warm and cold leads.

- Set up and run email automation for cart abandonments, 1 time buyer, 2 time buyers etc.

- Troubleshoot HTML/CSS related problems in the email tool

- Develop lead nurturing strategy with the help of database in the CRM

- Knowledge of HTML & Photoshop, Canva

Marketing Consultant at Leasecake

Orlando, FL, USA

November 2018 - till date

- Work with the CEO/CMO/Sales to create Inbound Marketing plan and help selectively with

implementation

- Use Hubspot CRM to track leads and strategize marketing tactics in the customer purchase journey

- Write blogposts and marketing emails on Hubspot CRM

- Collaborate with Sales, Pre-Sales and Customer Services team for effectively maintaining CRM database

- Create personalized emails depending on the lead type in the conversion funnel

- Develop and create onboarding, product update, promotional emails in CRM

- Analyze email campaigns for their performance and segment recipients for a follow up email

Marketing Consultant at Klickle LLC

Des Moines, Iowa, USA

June 2018 - Sept 2018

- Work with the CEO to outline a quarterly roadmap for Marketing

- Create website layout, content, product positioning

- Develop GTM plan and execute it independently

- Generate blog topics, SEO keywords, edit blogs

- Test usability of the app, suggesting UI/UX changes for better user experience

- Develop go-to-market strategies

Key Achievements: Got tie ups with 5 restaurants in a span of 2 months, organically.

Marketing Consultant at Observe AI (remote project)

Palo Alto, CA, USA

Feb 2018 - Mar 2018

- Create marketing collaterals for sales enablement

- Decide branding elements such as color scheme, format, style of customer facing documents

AVP-Marketing at Data Resolve Technologies

Bengaluru, KA, India

May, 2017 - Sept, 2017

- Plan and execute website rebranding exercise

- Outline SEO optimized content & digital marketing action plan and manage a team of content writer,

designer, digital marketer

- Create messaging & positioning for new products

- Set up conversion tracking and Facebook Pixel for measuring ads performance

- Handle a marketing budget of $10000/quarter in paid ads, event marketing

- Conduct extensive email marketing campaigns with segmenting audience persona and putting them

into conversion funnel of hot leads, warm leads, lukewarm leads and cold leads

- Organize events for maintaining relationships with the partners and sharing product updates

- Attend industry specific events and summits to drive lead generation

Key Achievements: Rebranding led to increase in website visits by 4x. Content & paid digital strategies

led to 15% increase in conversion funnel. Launched products in the Middle East region for the first time.

Content Marketer at Unbxd

Bengaluru, KA, India

Mar 2014 - Aug 2015

- Plan the content and communication style for Unbxd blog, wrote 70 blogposts

- Create product guides and eBooks to complement sales and marketing campaigns

- Apply concepts of Inbound marketing and customer engagement

- Structure landing pages and develop website content

- Retarget & content promotion on relevant websites

- Organize webinars from scratch to surface

Key Achievements: Inbound Content marketing increased leads from x to 5x. Launched Unbxd products

in a whole new geography, North America region. Roped in 12 customers in 5 months.

EDUCATION/CERTIFICATIONS

- Google Search Ads Certified (Jan, 2019)

- Content Marketing Certification by Hubspot Academy (July 2018)

- Goethe Institute - German -B1 Level (2016)

- Oriental Group of Institutes - B.E. - EC (2011)

SKILLS

Marketing Automation (Tool: Zoho CRM, Odoo, Hubspot)

Digital Marketing (Tools: Unbounce, Adwords, Adroll, Google Analytics, Google My Business, Google Merchant

Center, SEM Rush, Moat)

Email Marketing (Tools: Mailchimp, Aweber); Webinar (Tools: GoToWebinar, Camtasia, Zoom)

Coding HTML, CSS (Elementary)

Inbound Content Marketing, Blogging, SEO (Tool: Wordpress, Keyword Planner)

Event Management (Marketing Collaterals)

Design (Tools: Canva, Photoshop- Limited proficiency)



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