Kriti Sarda
ac92zi@r.postjobfree.com +1-267-***-**** Lake Mary, Florida LinkedIn: kritisarda
(Open to relocation)
EMPLOYMENT
Internet Marketing Specialist at Smart Baking Company
Orlando, FL, USA
February 2019 - till date
- Report and work with the CMO to develop Marketing strategies to meet monthly marketing targets
- Apply SEO techniques to increase revenue generation from Google from 5% to 35% in 3 months
- Run Google Ads, Facebook Ads and Amazon Ads (Amazon Seller Central), Adroll with a ROAS of
5%-10%. Managing a budget of $30,000/month on Paid Ads.
- Use email automation tool to design and create attractive emails for end customer communications
- Responsible for maintaining customer database and segmenting them into conversion funnel of hot,
warm and cold leads.
- Set up and run email automation for cart abandonments, 1 time buyer, 2 time buyers etc.
- Troubleshoot HTML/CSS related problems in the email tool
- Develop lead nurturing strategy with the help of database in the CRM
- Knowledge of HTML & Photoshop, Canva
Marketing Consultant at Leasecake
Orlando, FL, USA
November 2018 - till date
- Work with the CEO/CMO/Sales to create Inbound Marketing plan and help selectively with
implementation
- Use Hubspot CRM to track leads and strategize marketing tactics in the customer purchase journey
- Write blogposts and marketing emails on Hubspot CRM
- Collaborate with Sales, Pre-Sales and Customer Services team for effectively maintaining CRM database
- Create personalized emails depending on the lead type in the conversion funnel
- Develop and create onboarding, product update, promotional emails in CRM
- Analyze email campaigns for their performance and segment recipients for a follow up email
Marketing Consultant at Klickle LLC
Des Moines, Iowa, USA
June 2018 - Sept 2018
- Work with the CEO to outline a quarterly roadmap for Marketing
- Create website layout, content, product positioning
- Develop GTM plan and execute it independently
- Generate blog topics, SEO keywords, edit blogs
- Test usability of the app, suggesting UI/UX changes for better user experience
- Develop go-to-market strategies
Key Achievements: Got tie ups with 5 restaurants in a span of 2 months, organically.
Marketing Consultant at Observe AI (remote project)
Palo Alto, CA, USA
Feb 2018 - Mar 2018
- Create marketing collaterals for sales enablement
- Decide branding elements such as color scheme, format, style of customer facing documents
AVP-Marketing at Data Resolve Technologies
Bengaluru, KA, India
May, 2017 - Sept, 2017
- Plan and execute website rebranding exercise
- Outline SEO optimized content & digital marketing action plan and manage a team of content writer,
designer, digital marketer
- Create messaging & positioning for new products
- Set up conversion tracking and Facebook Pixel for measuring ads performance
- Handle a marketing budget of $10000/quarter in paid ads, event marketing
- Conduct extensive email marketing campaigns with segmenting audience persona and putting them
into conversion funnel of hot leads, warm leads, lukewarm leads and cold leads
- Organize events for maintaining relationships with the partners and sharing product updates
- Attend industry specific events and summits to drive lead generation
Key Achievements: Rebranding led to increase in website visits by 4x. Content & paid digital strategies
led to 15% increase in conversion funnel. Launched products in the Middle East region for the first time.
Content Marketer at Unbxd
Bengaluru, KA, India
Mar 2014 - Aug 2015
- Plan the content and communication style for Unbxd blog, wrote 70 blogposts
- Create product guides and eBooks to complement sales and marketing campaigns
- Apply concepts of Inbound marketing and customer engagement
- Structure landing pages and develop website content
- Retarget & content promotion on relevant websites
- Organize webinars from scratch to surface
Key Achievements: Inbound Content marketing increased leads from x to 5x. Launched Unbxd products
in a whole new geography, North America region. Roped in 12 customers in 5 months.
EDUCATION/CERTIFICATIONS
- Google Search Ads Certified (Jan, 2019)
- Content Marketing Certification by Hubspot Academy (July 2018)
- Goethe Institute - German -B1 Level (2016)
- Oriental Group of Institutes - B.E. - EC (2011)
SKILLS
Marketing Automation (Tool: Zoho CRM, Odoo, Hubspot)
Digital Marketing (Tools: Unbounce, Adwords, Adroll, Google Analytics, Google My Business, Google Merchant
Center, SEM Rush, Moat)
Email Marketing (Tools: Mailchimp, Aweber); Webinar (Tools: GoToWebinar, Camtasia, Zoom)
Coding HTML, CSS (Elementary)
Inbound Content Marketing, Blogging, SEO (Tool: Wordpress, Keyword Planner)
Event Management (Marketing Collaterals)
Design (Tools: Canva, Photoshop- Limited proficiency)