LISA LARNER

Highland Park, Illinois *****

847-***-****

ac92ny@r.postjobfree.com

www.linkedin.com/in/lisabasslarner/

Created and maintained a master file of approximately 4,000 executed legal agreements to date that serve as a reference tool

Consolidated $2 million local placed advertising program to comprehensive national program

Managed team development of online solicitation and order portal for agents, saving $53,000 in US postage costs within 6 months. Received SMG award for innovation, creativity and cost savings

Negotiated $1.4 million in synergies and added value in first 18 months of new program

Expanded exclusive agent program generating $500,000 in new advertising

WORK EXPERIENCE

Project Management Consultant, Yale P. Bass, Attorney at Law, Chicago, IL 2018 – 2019

Conducted marketing tasks monthly, including direct mail and email marketing campaigns, print and online yellow pages, and website management

Proofread, edited, formatted, drafted and finalized all documents, correspondence and PowerPoint presentations

Initiated the development and implementation of procedures for efficient Legal contract management and execution managing software implementations; standardized agreement templates; created a contract naming convention to ensure efficient document retrieval and reporting

Prepared and revised legal documents and contracts

Provided a weekly status report to track outstanding agreements and action items

National Account Executive, Hibu, King of Prussia, PA 2011 - 2018

Hibu is a provider of digital marketing solutions to local businesses across the US, driving local and qualified leads via SEO, SEM, Mobile Search, Call Exchanges, Direct Mail, Print Yellow Pages, etc. Business to Consumer.

Planned, negotiated and executed customized advertising strategies with agencies and clients that represent national and local brands

Managed cross-channel campaigns; SEM, SEO, display, social media, mobile, video, retargeting, reviews & reputation management, digital listings management, online yellow pages, direct response (email and direct mail) and website optimization

Collaborated as part of a client team, along with Strategy, Data, Creative and Account members to recommend best direct marketing solutions

Optimized campaigns to ensure goals and objectives were delivered within budget with an emphasis on ROI and conversions

Negotiated contracts with agencies, clients and vendors for advertising campaigns

Worked with vendors to ensure KPIs and objectives were delivered

Forecasted sales and budgets on a monthly, quarterly and annual basis

Managed up to $10.8 million in revenue

Account Director, SMG Marketing Starcom MediaVest Group, Bannockburn, IL 2006 - 2010

Location based marketing unit within global media agency network Starcom MediaVest Group for brand and affiliate-based clients across digital and traditional channels.

Primary client contact responsible for strategic management of Blue Cross and Blue Shield account; separate accounts for 8 different states each with their own guidelines

Recruited, trained, and managed account team with 5 direct reports

Generated $10 million in annual billings by creating and executing performance-based marketing plans for Blue Cross Blue Shield agent locations

Led marketing research studies and analyzed metrics including customer acquisition data and NAICS/SIC industry data

Developed and managed media campaigns including search engine marketing (SEM) and optimization (SEO), direct mail and email.

Interfaced with agency’s other business units to share ideas, and to identify and deliver new solutions for clients

Collaborated with global agency peers on cross-functional team to implement initiatives to attract, develop, and retain talent

Wrote bi-monthly client newsletters, program guidebooks and employee performance reviews

Account Manager, Cramer-Krasselt, Chicago, IL 2004 – 2006

C-K is the nation’s second largest independent ad agency; it is among the top 20 advertising and digital firms in the country. Local Search division of the agency.

Clients included Esurance and Allstate Insurance Company

Presented and sold local Internet search opportunities and reported on campaign performance analytics

Created and planned client testing program, evaluated media placement and cost per call for Esurance which is currently a multi-million-dollar performance advertiser based on testing program

Primary client contact who maintained weekly status reports, wrote conference reports to compile client history, summarized client meetings and next steps; ensured accurate and on time billing through budget review

Account Manager, GDMI, Chicago, IL 2003 – 2004

GDMI, formerly a part of Grey Advertising, is a specialized agency authorized to place print and online yellow pages advertising for clients in over 7,000 directories in the U.S.

Oversaw media programs for multiple accounts that included working directly with franchise businesses such as Domino’s Pizza and Darden Restaurants

Planned and conducted market research to analyze competition, products, demographics, and industry trends

Responsible for day-to-day management of 2 indirect reports

EDUCATION and CERTIFICATIONS

B.A., Sociology, The University of Iowa, Iowa City, IA

Google Certification

Currently learning Salesforce and pursuing certification

COMPUTER SKILLS

MS Office (Excel, Word, PowerPoint, Outlook)

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