Social Media Marketing

OMA DJEBAH

**** ******* ****, ***********, **, L*N 1N4 Cell: 416-***-**** ;e-mail:*******@*****.*** ;LinkedIn https://www.linkedin.com/in/oma-djebah-

Objective

A Communications role where I will utilize my skills in Communications Marketing Research Media Relations Public Relations Content design Compelling Narratives Research Crisis Management Goal-Setting Creative Thinking Social Media Journalism Storytelling Innovation Outreach Program Digital Media Crisis Communications Development Publications Content Writing Editing Newsletters Strategy Team Leadership Business Context Analytical Thinking Deadlines Publicity Stakeholders Liaison Project Coordination Project Delivery Problem-Solving Attention to Details Data Collection Data Analysis Negotiation Planning Multi-tasking Content Management Listening Coding Brand Management Governance External Relations Public Affairs Surveys Advanced Analytics Media Advisory Donor-Centric Dynamics Web Capabilities Advertising Public Engagement and Stakeholders Management Curiosity Customer Relations Issues Management Prioritization Global Market Issues Flexibility Diversity Public Presentations Press Releases Sales Events Coordination Networking Adaptability to: fortify/promote organizational profile, priorities and objectives; improve brand footprint, Integrity, vision; achieve tasks, deliverables efficiently, and attain goals timely and effectively.

Communications, PR, Marketing, Governance and Journalism

18+ years global experience in communications, marketing, media relations, social media, branding, research, writing, apt editing, publishing, journalism, governance, PR and project lead

Skills in marketing communications strategy, plans that align with corporate priorities and goals

Excellent global English expertise and experience in authoring compelling narratives that resonate with publics across market segments and business stakeholders to enhance brand profile

Strong mastery of media relations vis-à-vis key sectors, e.g. business, politics, policy and banking

2 Graduate certificates in digital media and communications from University of Toronto Harvard

2 Masters degrees (Global journalism; diplomacy) with proven capacity to execute tasks timely

EMPLOYMENT HISTORY

Academica Group ON, Canada (Kelly Services: Research Assistant) January 2019--Date

Collected field data, diagnosed nature and conducted research survey across various schools in the Greater Toronto Area (GTA) of Ontario using communications and sampling benchmarks

Demonstrated 18+ years global experience and superb knowledge of regional, national and international media segments in North America (Canada, US), Europe (UK, Sweden), Africa, etc

Excellent competencies in creative thinking, goal-setting, multi-tasking, prioritization and adaptability in a high-performance environment with plan to achieve organizational objectives

Great experience in relationships management; apt prowess in building trust, credibility and effectiveness with senior leaders, team-members and stakeholders to achieve desired outcomes

Researched, analyzed, interviewed and wrote valid stories across communications channels

Administered research questionnaires on various focus groups in the GTA using key PR metrics

RR Donnelley ON, Canada (Kelly Services: Communications) January2018-December 2018

Composed and edited communication messages; outlined media content and key print strategy.

Defined communications content and produced weighty narratives across prime print channels

Conveyed deep knowledge in initiating, advancing and implementing innovative, systematized and successful communications plan that are aligned with business context and dynamics at play

Enhanced corporate footprint in internal and external communications by ensuring information flow and brand messages are consistently, timely managed across potent communication vehicles

Oversaw communication and print plans, projects and strategies covering vital media channels, ensured active stakeholders engagement, expedited pace; supervised effective implementation

The New Diplomat Newspaper ( Publisher CEO ) June 2015- April 2017

Presided as Founder and Editor-in-Chief, fortified digital, doubled circulation and profit margin

Strengthened media content, unlocked editorial team abilities and promoted flawless storytelling

Designed The New Diplomat newspaper’s partnership with United Nations to host a business Summit on Sustainable Development Goals at the 70th UN General Assembly, New York, USA

Coordinated editorial content and consolidated operations of “ The New Diplomat” for growth

Tested expertise in team co-ordination and development of team spirit to unbolt team’s abilities

Robust background in journalism, writing and editing thought-provoking media releases, speeches, articles and presentations at various forums that aptly capture audience tone and mood

Project and Team Coordinator, United Nations Status Report September 2013- May2015

Facilitated and coordinated a high-level United Nations Report using communications metrics

Produced Report within timeline to support UN regional, national and international priorities

Formulated critical communications plans to aid project execution throughout its 2 -year duration and designed all PR Survey methodology for tracking and sampling public and stakeholders input

Promoted collaboration, creativity and positive influence among peers and colleagues at all levels

Great ability to simplify complex tasks through strategic planning and flawless implementation

Successfully organized UN Status Report’s launch at United Nations headquarters, NewYork, US

Senior Global Relations Adviser (Delta State Government) November 2011- May 2015

Defined and led a 3 member government delegation on technical partnership mission to USAID in Washington, DC,USA to consolidate upon Delta State's sustainable development framework

Showed superb competencies in the workings of diplomacy and international organizations by building vital partnerships between the Delta State Government and global media organizations

Developed and sustained a cohesive databank of skilled Delta State professionals internationally

Persuasive presentations in Communications and PR at Universities of Alberta, Canada, Orebro, Sweden, Rhodes, South Africa resulting in the adoption of Peace Communications as module

Commissioner (Provincial Minister ) for Information, Delta State August 2007- May 2011

Addressed a Provincial Climate Change Summit co- hosted by both Governor of California, USA and Premier of Manitoba, Canada in 2009 to help address causes and effects of global warming

Led Delta State global Investment Summit in North America and Europe to drive business goals

Formulated and executed the creation of Orientation department as Delta State provincial Minister of Communications to encourage citizens and stakeholders participation in public policy

Conducted plausible trend analysis and interpretation and constructively leveraged same to enhance brand voice and profile across communications channels to drive business objectives

Articulated and enforced operational reforms of key provincial government media agencies with 4 CEOs, experts, directors and over 700 staff resulting in standardized services in Delta State

Successfully conceived and executed Delta State brand campaign in Geneva and New York and introduced communications metrics and performance indicators for measuring its effectiveness

Overhauled Delta provincial government's communications channels including its flagship newspaper, The Pointer, broadcast stations, digital platforms resulting in quality and efficiency

Deputy Editor and member Board of Editors, THISDAY ( US, UK, EU)January 2002-August2007

Designed 12page section in ThisDay newspaper leading to 50% increase in circulation figures

Excellent talent in managing multiple projects simultaneously ; very proficient and credited with writing, editing, publishing over 500 researched articles and later served on UN panel of experts

Adept at communications channels and social media i.e LinkedIn,Facebook,Instagram,Twitter

Strongly covered news forThisDay newspaper(UK/US);served as panelist at 500 Scholars Forum

Authored a compelling report on Oil referenced by Human Rights Watch in US, UK and Belgium

Made convincing executive presentation on media at United Nations resulting in new insights in the role of media relations, journalism and social media in PR and Communications Management

Chaired, devised and drafted Thisday newspaper’s 2006 award criteria for honoring excellence

Group Political Editor and member Board of Editors, THISDAY December 2000-January 2002

Developed and coordinated United Nations- NEPAD national communications plans and projects

Presided over, organized teams and produced captivating political reports in Thisday newspaper

EDUCATION

Masters Degree in Global Journalism: MA 2004-2005

Orebro University, Orebro, Sweden

Masters Degree of International Law and Diplomacy: MILD 1997-1998

University of Lagos

Bachelors Degree in Theatre Arts: BA Honors 1986-1990

University of Calabar

Graduate certificate (Digital media and Communications), University of Toronto, CA 2018

Masters, Communications Management working candidate, McMaster University, ON 2018-Date

PROFESSIONAL DEVELOPMENT

Certification in Advanced Google Analytics 2019

Associate, Canadian Public Relations Society 2018

Member Institute of public Administration, Canada (IPAC) 2017

TRIEC bridging program for highly skilled immigrants in Toronto, ON, Canada 2017

Harvard Kennedy School, Executive program in Collaborations, Massachusetts, USA 2010

Member, Global Journalists Forum (Sweden) 2005

VOLUNTEER

Volunteered for Highway-Africa at Rhodes University, S’ Africa and Platform UK (London) 2005-2006

HONORS and AWARDS

Award for Journalistic excellence, Gothenburg, Sweden 2005

PUBLICATIONS AND RESEARCH WORKS

A Content Analysis of TheGlobe & Mail and Toronto Star’s Coverage of Ontario 2018 Elections 2019

Role of Media & Crisis Communications in Democratization (Paper presented in Sweden 2008)

The Niger Delta Crisis: Media & Peace-building Options, published in Edmonton and Lagos 2007

REFERENCES

References would be provided upon request

Contact this candidate