A N G E L ICA REYES

SUMMARY OF QUALIFICATIONS

v Over 8 years experience in marketing and communications from hospitality (hotels) and non profit organizations.

v Experience in pre-opening of hotel properties in Singapore and New Zealand, under the marketing, social media and public relations function. v Strong background in marketing campaigns, media relations, social media marketing, brand management and strategic partnerships. v Proven record of obtaining results in managing award winning social media and PR campaigns.

SKILLS

PROFESSIONAL SUMMARY

Digital Marketing

Facebook Ad Manager

Social Bakers

Adobe Photoshop / Lightroom

Wordpress / Sitecore

Microsoft Office

Pencil & Charcoal Sketching

Adaptability

Strong Work Ethic

Time Management

Handling Pressure

Senior Communications Executive

Far East Hospitality, Singapore / January 2018 – July 2019

§ Handles the full spectrum of marketing communications and public relations for 3 Hotels and 1 Serviced Residence in Singapore.

§ Managed and executed social media campaigns and content strategy.

§ Developed strategic partnerships, sponsorship and collaborative opportunities.

§ Media liaison and managed media stays/visit itinerary.

§ Draft press releases and copywriting for all communication collaterals.

§ Oversees and manage the photo and video shoots.

§ Content and design creation for all communication collaterals.

§ Manage and liaise with agencies and vendors.

§ Budget monitoring and profit & loss reporting.

§ Other projects; appointed to oversee the pre-opening marketing communication functions of a new hotel opening in April 2020.

AWARDS

Marketing PR Awards 2019

Top 10 Finalist – Best PR

Campaign, Services

Senior Marketing Communications Executive

Naumi Hotels, Singapore / January 2017 – December 2017

§ Handles the marketing communication functions and branding campaigns for 2 hotel properties in Singapore and 1 hotel in New Zealand.

§ Media liaison and managed media stays/visit.

§ Created weekly content strategy and manage the social media accounts.

§ Copy write and update the hotel’s website.

§ Create and execute tactical campaigns and seasonal promotions for lead generation.

§ Overseen the creation of a new brand guide/corporate identity for the hotel brand

§ Generate and present findings of monthly campaign performance / PR initiatives. Cleo Magazine – Staycation

Awards 2019

Winner – Best Wellness

Weekend

Events Services & Group Coordinator

InterContinental Hotel, Singapore / August 2011 – August 2012

§ Service corporate accounts on their accommodation and billing requirements.

§ Record and process reservations, compile rooming list, import group bookings to Opera and liaise with the Front Office department.

§ Organized and conduct weekly PreCon meetings to brief the various departments on the upcoming corporate groups/event functions. Press Liaison Officer and PA to President & CEO

Securities Investors Association Singapore / February 2016 – January 2017

§ Personally promoted by the President & CEO to manage his projects and media matters.

§ Draft keynote speeches, media release and press statements, organize press conference, liaise with the media on CEO’s comments for print and TV interviews.

§ Organizes Annual General Meetings for the organization, conceptualize and work with designers on printing of company’s Annual Report.

§ Secretariat for the Financial Journalist Award, for the annual SIAS Investors’ Choice Awards.

Senior Marketing Executive

February 2015 – February 2016

Marketing Executive

August 2012 – February 2015

Securities Investors Association Singapore

§ Raised sponsorships of up to SGD 300,000 annually to run and organize investor education events.

§ Overall event management in-charge for public events of up to 1000 attendees.

§ Plan, manage and execute marketing campaigns to promote the events.

§ Secretariat for the Singapore Corporate Governance Award and Most Transparent Company Award for the annual SIAS Investors’ Choice Awards. Front Office Service Leader – Supervisor

July 2010 - July 2011

Front Office Service Associate

May 2008 – July 2010

Shangri-La Hotel, Singapore

§ Assist to oversee the daily operations for the Business Centre and 2 retail outlets,

§ Conduct weekly trainings on soft skills, product knowledge and daily operational tasks.

§ Generate P&L reports as well as present month end accrual reports.

§ Vendor and supplier management.

§ Oversees the efficient administrative support of the Business Centre and handles a multi skill role combining managing bookings for the meeting rooms, concierge and reservation.

EDUCATION

Diploma in Mass

Communications

SMA Institute of Higher

Learning, Singapore

2009 - 2011

Certificate in Marketing

& Business

Administration

Chartered Institute of

Marketing, Singapore

2010

REFERENCES

Upon request

Contact this candidate