Marketing Communications
Resume:
A N G E L ICA REYES
SUMMARY OF QUALIFICATIONS
v Over 8 years experience in marketing and communications from hospitality (hotels) and non profit organizations.
v Experience in pre-opening of hotel properties in Singapore and New Zealand, under the marketing, social media and public relations function. v Strong background in marketing campaigns, media relations, social media marketing, brand management and strategic partnerships. v Proven record of obtaining results in managing award winning social media and PR campaigns.
SKILLS
PROFESSIONAL SUMMARY
Digital Marketing
Facebook Ad Manager
Social Bakers
Adobe Photoshop / Lightroom
Wordpress / Sitecore
Microsoft Office
Pencil & Charcoal Sketching
Adaptability
Strong Work Ethic
Time Management
Handling Pressure
Senior Communications Executive
Far East Hospitality, Singapore / January 2018 – July 2019
§ Handles the full spectrum of marketing communications and public relations for 3 Hotels and 1 Serviced Residence in Singapore.
§ Managed and executed social media campaigns and content strategy.
§ Developed strategic partnerships, sponsorship and collaborative opportunities.
§ Media liaison and managed media stays/visit itinerary.
§ Draft press releases and copywriting for all communication collaterals.
§ Oversees and manage the photo and video shoots.
§ Content and design creation for all communication collaterals.
§ Manage and liaise with agencies and vendors.
§ Budget monitoring and profit & loss reporting.
§ Other projects; appointed to oversee the pre-opening marketing communication functions of a new hotel opening in April 2020.
AWARDS
Marketing PR Awards 2019
Top 10 Finalist – Best PR
Campaign, Services
Senior Marketing Communications Executive
Naumi Hotels, Singapore / January 2017 – December 2017
§ Handles the marketing communication functions and branding campaigns for 2 hotel properties in Singapore and 1 hotel in New Zealand.
§ Media liaison and managed media stays/visit.
§ Created weekly content strategy and manage the social media accounts.
§ Copy write and update the hotel’s website.
§ Create and execute tactical campaigns and seasonal promotions for lead generation.
§ Overseen the creation of a new brand guide/corporate identity for the hotel brand
§ Generate and present findings of monthly campaign performance / PR initiatives. Cleo Magazine – Staycation
Awards 2019
Winner – Best Wellness
Weekend
Events Services & Group Coordinator
InterContinental Hotel, Singapore / August 2011 – August 2012
§ Service corporate accounts on their accommodation and billing requirements.
§ Record and process reservations, compile rooming list, import group bookings to Opera and liaise with the Front Office department.
§ Organized and conduct weekly PreCon meetings to brief the various departments on the upcoming corporate groups/event functions. Press Liaison Officer and PA to President & CEO
Securities Investors Association Singapore / February 2016 – January 2017
§ Personally promoted by the President & CEO to manage his projects and media matters.
§ Draft keynote speeches, media release and press statements, organize press conference, liaise with the media on CEO’s comments for print and TV interviews.
§ Organizes Annual General Meetings for the organization, conceptualize and work with designers on printing of company’s Annual Report.
§ Secretariat for the Financial Journalist Award, for the annual SIAS Investors’ Choice Awards.
Senior Marketing Executive
February 2015 – February 2016
Marketing Executive
August 2012 – February 2015
Securities Investors Association Singapore
§ Raised sponsorships of up to SGD 300,000 annually to run and organize investor education events.
§ Overall event management in-charge for public events of up to 1000 attendees.
§ Plan, manage and execute marketing campaigns to promote the events.
§ Secretariat for the Singapore Corporate Governance Award and Most Transparent Company Award for the annual SIAS Investors’ Choice Awards. Front Office Service Leader – Supervisor
July 2010 - July 2011
Front Office Service Associate
May 2008 – July 2010
Shangri-La Hotel, Singapore
§ Assist to oversee the daily operations for the Business Centre and 2 retail outlets,
§ Conduct weekly trainings on soft skills, product knowledge and daily operational tasks.
§ Generate P&L reports as well as present month end accrual reports.
§ Vendor and supplier management.
§ Oversees the efficient administrative support of the Business Centre and handles a multi skill role combining managing bookings for the meeting rooms, concierge and reservation.
EDUCATION
Diploma in Mass
Communications
SMA Institute of Higher
Learning, Singapore
2009 - 2011
Certificate in Marketing
& Business
Administration
Chartered Institute of
Marketing, Singapore
2010
REFERENCES
Upon request
Contact this candidate