Social Media Manager

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Developed joint marketing programs with partners and field sales teams to build business opportunities and channel strategic relationships to drive revenue.

Served as a trusted advisor to high-level managers, executives, and the partner ecosystem community.

Strategized with C-level executives and managers regarding speaker programs to highlight HP direction, innovation, and global leadership. Designed database for initiating and tracking progress of each speaker’s program and product strengths.

Marketing Communications Manager

2002 - 2006

Anca Green 916-***-****

ac91hg@r.postjobfree.com

Sacramento, California

University of California, Santa Barbara

Bachelor of Arts,

Film Theory

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University of Phoenix

Master of Business Administration,

Marketing & Organizational Management

Hewlett Packard (HP) is a multinational

information technology company that sells

hardware, software, and related business

services.

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Developed, managed, and tracked executive-lead speaking opportunities worldwide.

Researched and pitched events to position and support Cisco’s innovative, world-class Speaker’s Bureau.

Worked closely with C-level executives in the Service Provider line of business to position them for opportunities at global industry conferences and events.

Delivered metric-based performance dashboards, analytics, and ROI reports resulting from industry press-driven publicity. Speaker Program Manager

1992 - 2002

Cisco Systems, Inc. is a multinational

technology conglomerate that develops,

manufactures and sells networking hardware,

telecommunications equipment and other

high-technology services and products.

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Responsible for copywriting and editing print and digital content, as well as campaign development across multiple platforms such as social media, blog articles, landing pages, web content, member-facing emails, in-branch advertisements, and more.

Collaborate with department heads and program managers to develop multi-platform marketing strategies, as well as corresponding content. Independently responsible for developing and executing company-wide corporate promotions to realize membership, product, and service goals. Spearhead youth service initiatives, including: newsletter for minor members, internal and external scholarship campaigns, youth savings programs, internships, and more. Liaison with e-commerce team to launch marketing initiatives.

Senior Communications Specialist

2017 - Present

SAFE Credit Union is a financial institution

that serves those who live, work, or worship

in the Greater Sacramento region. SAFE is the

second- largest credit union in the region, and

within the largest 100 of the United States.

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Design and develop written marketing

content for diverse range of industries and businesses. Specialize in strategic written communications,

specifically for long-term marketing campaigns.

Influence and protect company brand consistency.

Build communications campaigns and calendars based on business initiatives and consumer needs.

Collaborate across departments and teams with

subject matter experts to create powerful content to educate and motivate target audiences.

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