Digital Marketing Sales
Resume:
CHRISTIAN MAXWELL
******************@*****.***
Achievement oriented professional with a solid record of success in brand management, business development, sales and marketing in the entertainment, fashion, fine arts and technology industries. Strong execution, leadership and consensus building/decision making skills. Proven ability to develop new contacts, garner client satisfaction and generate repeat business through effective account management. Persuasive communicator and negotiator with strong deal-closing abilities. Energetic, creative, entrepreneurial approach to business opportunities, transforming them into successful action plans that increase profitability and efficiency. Ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
Relocation required for New York, Los Angeles, San Francisco, or Boston.
Professional Experience
Maxwell Art Brooklyn, NY Jan. 2010 – Oct. 2018
Managing Director
Fine arts.
Creation, sales and marketing of fine art products including oil painting, sculpture and photography.
Successfully managed entire startup operation: brand identity, marketing, sales, financial, operations, and long- term planning.
Created and implemented comprehensive digital strategy, collaborating with sales and marketing. In this capacity, was also responsible for measuring the effectiveness of digital marketing efforts – regularly analyzing and creating actionable reporting on digital marketing initiatives.
Created and designed company’s innovative website; created and maintained e-commerce, increased traffic 75% though mastery of SEO/SEM, organic and paid search, social media marketing and email marketing.
Accomplished online marketing goals utilizing: Google Analytics, Google AdWords, Google Tag Manager, Adobe Marketing Cloud, BrightEdge and Moz.
Led the creation, development, and execution of digital marketing and sales programs from proposal to post-analysis for custom content and media campaigns.
Sales & Marketing leadership led directly to exceeding annual revenue goals by 12-15% for 4 consecutive years.
Dynamic Salesperson. Identified prospects, closed deals with international clients in the U.S., South America, Europe and W. Africa.
Complete P & L responsibility. Masterfully guided internal teams to meet client needs.
Spearheaded development, communication and implementation of effective growth strategies, objectives and setting up policies and business initiatives to return optimum profit. www.maxwellart.com
Mobile Storm Los Angeles, CA Apr. 2004 – Jan. 2010
Senior Digital Marketing Executive
Technology/Email/Mobile.
Application Service Provider. Clients include: New Balance, American Idol, Nascar, and Overstock.com
Successfully drove sales of multi-channel, web-based marketing solutions to large, small and mid-sized businesses.
Recognized as MobileStorm’s Salesman of the Year in 2005, 2006 and 2007.
Exceeded $10K monthly sales quota for 16 consecutive months. Collaborated in setting company’s overall sales strategy and branding concept, which have led to fastest growing email service provider status.
The resulting 90% increase in revenue from 2005-2006 was instrumental in elevating the company from small to medium A.S.P.
Developed understanding of CSS, JS, HTML and WordPress CMS.
Duties led to a familiarity with Foundation/Bootstrap.
Provided sales training to junior associates, which contributed directly to continued annual revenue growth.
Served as liaison between clients and support department, to ensure high level of client satisfaction.
Supplied product development team with direction for product modifications based on consumer feedback.
Contributed content to company blog, advising clients how to maximize their digital marketing R.O.I. www.mobilestorm.com
First Echelon Films Los Angeles, CA Mar. 2002 – Mar. 2004
Creative Executive
Entertainment.
Generated ground-breaking story ideas and developed those ideas into fully realized concepts.
Flawless oversight of entire creative process from concept to completion.
Provided insightful creative feedback during the pitch/script development process and during the ongoing production.
Established and maintained good relationships with the creative community (writers, producers, and performers), agents and managers with the end goal of identifying outside material and talent.
Managed a team of six script readers. Co-developed feature film, “The Winter Society,” with Director, Dan Moseley.
H.Q. Global Workplaces Los Angeles, CA Jan. 1999 – Jan. 2002
General Manager
Real Estate/Hospitality.
Managed day-to-day operations and assignments of the center, with complete P & L responsibility.
Slashed payroll/benefits administration costs 20% by negotiating pricing and fees, while ensuring the continuation and enhancements of services.
Managed a staff of 10, and personal management style resulted in 40% decrease in personnel turnover.
Recommended and/or initiated salary, disciplinary, or other staffing/human resources-related actions in accordance with Company rules and policies. Alerted Regional Operations of potentially serious issues.
Met or exceeded Gross Operating Profit (GOP) and flow through goals.
Maximized office revenues and achieve Revenue Growth Index (RGI) and Revenue Per Available Room goals.
Anticipated and planned for market shifts. Developed and monitored the performance of financial and operational plans/budgets and sales and marketing plans for the center, which supported the overall objectives of the corporation. Ensured that product quality standards are met in all areas of the center as it related to the appearance, levels of maintenance and cleanliness; established and maintained preventative maintenance programs to protect the physical assets of the center. Achieved productivity and quality goals. Created marketing campaigns that increased revenue by30%.
www.regus.com
CaliforniaMart Los Angeles, CA Sept. 1996 – Jan. 1999
Marketing Manager & Co-Producer
Fashion & Luxury Goods.
Increased revenue by 50% at CaliforniaMart, the hub of the West Coast’s fashion industry, comprised of 1,000 apparel, gift and home wholesale showrooms.
Created innovative marketing campaign (including design and media buys) which ran in The Hollywood Report, Daily Variety and Los Angeles Business Journal.
Performed market research and developed campaigns for international clients, including BCBG, Guess and Bisou-Bisou. Co-produced the LOOK International Fashion Show and the LA International Textile Show. www.californiamart.com
Five Percent & Scout Venice, CA Apr. 1990 – June 1996
Associate Creative Director and Associate Brand Manager
Fashion & Luxury Goods.
Collaborated with Chief Designer to create two edgy, urban clothing lines.
Managed all aspects of the brand through the supply chain both tangible and intangible.
Analyzed the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
Created a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities aligned with the ethos and goals of the brand.
Created an enduring brand message that resulted in increased sales, brand loyalty and improving market share.
Championed the brand internally making sure all elements of the company understood the brand and its goals.
Worked closely with all parts of the company to ensure commercial goals of the brand were met.
Developed high quality and effective marketing materials that aligned correctly with the overall brand strategy.
Sought out new marketing opportunities that fit with the brand and maximized all opportunities for growth.
Increased revenue by 40% through employment of guerilla and traditional marketing campaigns.
Education
Boston University Boston, MA 1987
B.S., Broadcasting & Film
Contact this candidate