Mac Ritchie

**** **** ***** ********** ** *****

949-***-****

ac911x@r.postjobfree.com https://www.linkedin.com/in/mac-ritchie-7475344

Executive Summary

Accomplished, energetic and committed Sales/Marketing Executive in the CPG industry, with a proven management record in both entrepreneurial and systematic corporate cultures, including Fortune 500 companies. Highly interactive and cool under pressure, with a driven work ethic and compelling desire to succeed.

Core Competencies

Strategic Planning: Strategic Planning, M&A Experience, Organizational Efficiency, Category/Consumer Insights, China/US Vendor Partnerships

Leadership: Recruit/Retain High-Potential Talent, Personnel Development, Results-Oriented Management, Effective Team Builder

Sales & Marketing: Broker Management, International Distributor Management, Innovation, Product Development, Inventor/Licensing Partnerships, Business Development, Social/Digital Marketing, White Space opportunities

Financial/Operations: P&L focus, Executive-level Negotiations, Inventory Management/Forecasting, Analytical Problem Solving, China Manufacturing experience

Professional Experience

CPG Consultant February 2017 to Present

Primary consulting engagement is with Studex Corporation (EVP Sales/Marketing), the World’s Largest Ear-Piercing Manufacturer with an 80% Share of the Global Market and with wholly-owned subsidiaries in 46 countries.

Primary Focus in a consultative role include:

New Business Development/Business Expansion with leading retailers (CVS, Five Below) and alternate COT’s.

Implementation of Digital/Ecomm strategies, inclusive of first-ever micro-influencer campaign(s) and company storefront on Amazon.

Packaging redesign initiatives intended to improve overall brand merchandising impact and consumer communication.

Spearhead global collaboration with product development/innovation projects

Developed operational improvement plans to better align clients to the supply chain expectations of big-box retailers.

Markwins International - City of Industry, CA 2011 - 2017

(Markwins is a leader in the global cosmetics industry with $400m in annual revenue; the portfolio of notable brands includes Wet N Wild, Physician’s Formula, Lip Smacker, The Color Workshop, as well as products sold under assorted licenses, including Mattel and Disney brands.

EVP SALES/CUSTOMER MKTG -North/South America December 2011- January 2017

Led a cross-functional team that included sales, product development, graphic design, sales administration, and operations. Total volume responsibility was $45m annually.

Multi-channel and multinational experience, owning the business relationship and business planning responsibility for Walmart, Kohl’s, Walgreens, Costco, Sam's Club, Shoppers Drug Mart, Kohl's, and Dollar General.

oTop 5 Seasonal Vendor (out of 42 vendors) for Walmart D46 in total $$ volume; exceeded department sell-thru benchmarks from 2014-2016 using effective SSO Planning Methodology.

oTop Selling Kohls Beauty Collections vendor in 2015 & 2016, with sell- thru exceeding 85%.

oPerennial growth and averaging 90%+ seasonal sell-thru with Costco USA 2012-2016.

Driver of global direct import partnerships with top retailers including Wal-Mart, Sam’s Club, and Costco; increased import volume from $16m in 2012 to $21m in 2016 (CAGR +7%) while reducing net operational cost of sales by 6% with import customers.

Leadership in the Toy Category cosmetics space, driving perennial sales growth with Costco, Sam's, Target, Kmart, and Toys R Us.

oManaged the business relationship and licensing negotiations with Mattel North America (total Mattel license retail sales volume = $10m+) and Sanrio USA (Retail Sales Volume = $2.0m)

oTop 5 Mattel (Barbie/Monster High) licensee in Target Stores for three (3) consecutive years

oTop 5 Toy Item in Costco 2014-2015 (Hello Kitty/Sanrio)

In 2014, executed the strategic plan to re-enter the Prestige Market (Macy’s, Dillard’s, Lord and Taylor) with the introduction of Celebrity Branded Cosmetics, which generated $4.2m in incremental volume in second half 2014.

Reduced obsolete, non-recurring inventory by $1m in 2015 to less than 1% of annual sales.

Delta Creative, Inc. - City of Industry, CA 2006 - 2011

(Delta Creative, a division of the $10b Diethelm-Keller Holding Corporation based in Zurich, Switzerland, was a leader in the Arts & Crafts industry for 50 years)

PRESIDENT/CEO (January 2009 - November 2011); VP SALES & MARKETING (June 2006 - January 2009)

Key Initiatives as President/CEO:

oSpearheaded strategic outsourcing initiatives for manufacturing, distribution and HR/Benefits/Payroll management (PEO).

oImproved EBIT by $1m from January 2009 to YE 2010, through increased focus on product P&L’s, Inventory reduction, and various cost cutting measures.

oInitiated measures that improved cash conversion cycle by 25% (-24 days) with focused AR management/collaboration, improved vendor terms/MOQ’s, forecasting methodology (domestic/import), and the elimination of unproductive inventory.

oInnovative new products included Musicolor (finalist for the 2010 TIA Toy of the Year Award in the Activity Category) as well as the successful launch of the Eco-friendly Soy Paint and Soy Stain line into Michaels, Hobby Lobby, and Joanns.

oNegotiated and executed all aspects of the sale of Delta Creative to Plaid Enterprises of Atlanta GA. Managed an expedient and effective transition plan to new owners, with the company sale consummated in late 2011.

Key sales, marketing, and operations initiatives (as VP Sales/Marketing):

oDeveloped/managed a new sales & marketing team for the New Delta Toy Division in 2007, including sales manager, product development, and graphic design staff.

oDirected development of private label product program for Toys R Us, resulting in placement of 11 craft activity items generating annual retail sales of $2m+ globally from 2008-2010.

oDriver of distribution and sales growth in the newly created Toy category, with the addition of 16 new customers in Mass, Club, Drug, and Specialty.

oIntroduced a new revenue stream within the dollar channel (Dollar Tree), achieving sales of nearly $1m within first two years of launch for activity paint set.

Markwins International - City of Industry, CA 2000 -2006

(Markwins is a leading manufacturer in the cosmetic industry, participating in multiple trade channels. Global sales volume was $300m as of 2006).

EVP SALES & CUSTOMER MARKETING-North American, VP of SALES-US, DIRECTOR OF SALES-US

Increased total North American sales from $58m in 2000 to $106m for FY 2005.

Recruited a high caliber Markwins North American sales team that overachieved against growth objectives, while personally managing Wal-Mart, Costco and Sam’s Club.

Dramatically increased sales with Wal-Mart during tenure, increasing annual sales volume from $12m in 2000 to over $32m in 2006; two-time D46 import vendor of the year.

Led custom product development and account marketing initiatives with top Global Retailers.

Spearheaded the development and sales implementation of Markwins first licensing program (MGA/Bratz), resulting in the creation of a successful cosmetics product assortment plan.

Secured first-time placement of a Markwins product assortment in Wal-Mart’s toy category. Markwins Toy/Youth business generated over $12m in global sales in 2006.

University Medical, Inc. - Irvine, CA

(Manufacturer of premium skincare products distributed to F/D/M stores throughout the USA).

SENIOR VICE PRESIDENT OF SALES 1997-2000

Grew company sales +57% from 1997-2000.

Developed and executed strategic, trade-class specific business plans to drive new distribution for the 8 products launched during tenure.

Hired and managed a staff of 5 direct personnel and 15 Manufacturer Reps, as well as hiring/training the company’s first business analyst.

SCHERING-PLOUGH Health Care Products - Liberty Corner, NJ 1984-1997

(Fortune 500 Pharmaceutical/OTC Consumer Products Company; Consumer products line included Coppertone, Dr. Scholl’s and notable Rx-to-OTC conversion products).

WESTERN REGIONAL DIRECTOR OF SALES, NATIONAL ACCOUNTS MANAGER, REGIONAL SALES MANAGER, ASSISTANT BRAND MARKETING MANAGER, KEY ACCOUNT MANAGER

Active leadership of a 36-member sales team deployed against F/D/M customers in the Western Region, achieving CAGR of +8% during tenure (volume of $46m).

Managed Schering-Plough’s first cross-functional regional business team in the Western Region, staffed with a National Account Manager, Trade Marketing Manager, Retail Operations Specialist and Finance Manager.

Highly successful National Account Manager, overseeing the largest SPHCP national accounts with total volume of $48MM while also achieving perennial sales/distribution growth

o Executed a comprehensive store level merchandising and DSD strategy for Coppertone Suncare Products in Wal-Mart, which resulted in a 500% sales increase from $6m in 1991 to $31m in 1994.

oLead SPHCP in total Gyne-Lotrimin OTC Launch volume in 1991, generating $30m of the company’s total 1st year sales of $120m for Gyne-Lotrimin.

oAwarded National Account Manager of the Year in 1991 & 1993 for Top Sales-to-Plan Performance.

Education

BACHELOR OF ARTS in BUSINESS ADMINISTRATION - University of North Carolina-Charlotte - Belk College of Business

Graduate Krauthammer International Management training

Brain Store Innovation Training (Bienne/Biel Switzerland)

Rockefeller Habits Management Training (Gazelles Coaching)

Affiliations/Awards

Member of Diethelm-Keller Brands CEO/Managing Director Panel; active participant in annual direction setting meeting for DK Brands (consumer/industrial companies).

Member of University of North Carolina-Charlotte Executive Committee and Chairman of the University Program Board (lectures, fine arts, music programming)

Achieved University of North Carolina-Charlotte Society of 49 award for leadership and achievement

Awarded Kappa Sigma National Merit and Scholarship recognition award for 2 consecutive years.

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