Marketing Executive

SUMMARY

SKILLS

EXPERIENCE

EDUCATION AND TRAINING

DONNA SMITH

*** ********* ****, *********, *** York 12309 C: 518-***-**** *****************@*****.*** As an effective leader, my goal is to develop and project a compelling and contemporary vision for consumers, both internal and external. Maintaining working relationships among staff, organizations, local community leaders, funding agencies, and civic groups while exercising professional judgment and administering overall operations. I offer a unique combination of diversified skills in operations, and marketing.

Marketing

Recruitment,Training, Development

Customer Satisfaction

Operations Management

10/2016 to 04/2018 Director

Colonie Senior Service Centers Albany, NY

Created progressive marketing plan to sustain existing locations and open new site

Staff recruitment, development in four locations

Exceeded NOI goals

Developed unique programming and events

06/2016 to 10/2016 Interm Executive Director

The Elliott at Catskill Catskill

Created policies procedures to obtain assisted living licensure Maintained local, state and federal regulations

Created budget

Hired and trained staff

01/2009 to 08/2014 Executive Director

Beacon Ponte Memory Care Clifton Park, NY

Developed marketing and operational plans for unique memory care community

Recruited and trained staff to cultivate an inviting community Created progressive marketing plan to engage professionals and sustain referrals Customer Satisfaction and Marketing Strategies

Dale Carnegie Center New York, NY

ACTIVITIES AND HONORS

Attended various trainings

2001 Associate of Applied Science: Science

Hudson Valley Community College Troy

Member of Capital District Senior Housing Options Providers Member of Upstate New York Healthcare Recruiters Network Member of Capital District Community Caregiver Coalition

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