Social Media Assistant

DIANA PARK

310-***-****; *******@*****.***

National and State Award-Winning Communications Executive Seeking Senior Leadership Position

Public Relations/Media Relations

Garnered international (BBC), national (NY Times, LA Times) and regional (San Jose Mercury, San Francisco Chronicle, etc.) coverage in a joint event with California governor on health issue

Generated the largest media coverage for a USC academic launch of flagship publication in national media (NBC, FOX, CBS), all Southern California counties news outlets (newspaper, radio, TV, web outlets; publication was on counties health status and other health issues. Won statewide award

Published Op-Ed pieces in California newspapers on topical issues; wrote press releases; published letters-to-the-editor in national and regional newspapers

Garnered front page cover story in “The Chronicle of Higher Education” for USC think tank director on his book on theories of cities. A first for a USC professor

Generated front-page story in the “Daily Journal”

Arranged for Editorial Board meetings at The L.A. Times and The Daily News

Crisis Communications

Advised and wrote Op-Ed in the wake of an L.A. City Councilman’s arrest for cocaine possession. Weighed the pros and cons of submitting an Op-Ed in the L.A. Times jointly with the Council President and my Councilwoman. Advised against it because she was uncomfortable in the spotlight

Took leadership in responding to a reporter and killed a story that could have greatly damaged my company.

Corporate/Internal Communications

Wrote speeches for board president, CEO, deans, city councilmember, other executives

Wrote, edited annual report; wrote, edited human resources handbook

Self-Employed: Public/Media Relations Consultant – Los Angeles, CA 2006 – Present

Corporate Communications, Marketing, Writer, Editor, Development, Advocacy, Special Events

ClearStream Agency; Media Relations Lead: Advised and strategized client outreach for UCLA; launched an Accelerator Showcase (incubator for MBA students to attract venture capitalists). Media relations, social media, marketing for client in film/entertainment/music space.

L.A. Care Health Plan: Represented L.A. Care’s policy to stakeholders including advocates, health partners and government agencies. Evaluated sponsorship requests for executive approval. Organized stakeholder special events; wrote policy talking points for executives; strategized Latino caregiver campaign pilot program; strategized ad campaigns; organized Speakers Bureau; wrote blogs for digital media.

The Los Angeles Trust for Children’s Health (Los Angeles Unified School District): Strategize media relations, social media, marketing; Wrote speeches for executives; Wrote and edited marketing and fund-raising materials, internal communications. Wrote and edited press releases, media alerts, newsletters, Op-Ed articles; Organized, wrote and edited website

Loyola Law School, Dream Warrior Group/West Coast Marketing (various clients: The Jazz Bakery, LA Theatre Works, National Children’s Choir, Essie): Advised board and CEO, crisis communications, internal and external communications; directed fundraising; directed special events for mayors and other dignitaries; advocacy on behalf of clients

Book Editor

The California Endowment – Los Angeles, CA; Media Relations Manager 2005 – 2006

Supervised staff, and provided strategic counsel for media relations

Managed grants totaling $2MM. Managed a part of $5MM annual department budget

National “Gold Standing” award in Public Communications by a national non-profit magazine

Wilkin-Guge Marketing – Claremont, CA; Sr. Account Executive 2004 – 2005

Supervised staff and managed various accounts including investment, accounting, and law firms; law school; and housing and health organizations

Communications Consultant: 2001 – 2004

Public/Media Relations, Corporate Communications; Managing Editor

Provided public and media relations services for clients that included Warner Bros. Online, independent filmmakers, national banks, cosmetic companies, automobile industries

University of Southern California – Los Angeles, CA 1999 – 2000

Public Communications Specialist, Southern California Studies Center

Generated four times as much media coverage than prior to my direction. Placed front-page story on “The Chronicle of Higher Education” – a first for USC professor. Directed largest media coverage for USC academic press conference

California statewide award for Media Relations

City of Los Angeles – Los Angeles, CA 1997 – 1999

Press Deputy and Legislative Deputy, Council Districts 7 and 11

Directed efforts that resulted in the 7th district councilmember receiving more positive media coverage than any other city elected official

Briefed the 11th district councilmember on citywide and district issues, analyzed city department reports, edited staff reports, and made recommendation on votes. Wrote and edited speeches.

Newspaper Reporter and Broadcast Journalist – Los Angeles, CA 1989 – 1997

KCET-TV, Life & Times and The News Hour with Jim Lehrer

Los Angeles Times, Reporter

Daily News of Los Angeles, Reporter

Oakland Tribune, Reporter

San Francisco Examiner, Editorial Assistant

United States Senate – Washington, DC 1987 – 1989

Staff Assistant, VA-HUD Appropriations Sub-Committee; Senator William Proxmire (D-Wis.)

Staff Assistant, Judiciary Committee; Senator Paul Simon (D-Ill.)

Education

Bachelor of Arts, English – University of Hawaii at Manoa, Hawaii[ Leon J. Rhodes Scholarship for leadership; Charles M. Hemenway Scholarship for public service; Myrtle Clark Creative Writing Award

Civic Activities and Organizations

Hope for Paws (animal rescue group); St. Martin’s in the Field Episcopal Church and School (Fundraising and Communications); National Women’s Political Caucus; Public Relations Society of America; Journalism and Women Symposium; Asian American Journalists Association

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