CEO, CRO, VP of Sales and Marketing

239-***-**** ************@*****.*** ROBERT E. GELINAS

ROBERT E. GELINAS 5938 CUMBRE VISTA WAY, COLORADO SPRINGS, CO 80924 ************@*****.*** PAGE 1 OF 2 EXECUTIVE SUMMARY

Sales Development & Market Penetration

Built & led many world-class Sales & Marketing and Professional Services teams • Launched multiple startup ventures from scratch • Generated over $100M in new business revenues leading to highly successful acquisitions/exits

Sales & Marketing Expertise

B2B, Channel, Pipeline/Funnel Mgmt., Forecasting, Sales/Territory Plans, GTM Strategies, Data-driven CRM, Digital Marketing, Social Media, PR, SEO/SEM, ASO, Content Marketing & Demand Generation Campaigns

Creativity & Content

Published Novelist, Content/Copy Creator, Graphic Designer, Editor SUCCESS KEYS

Industry thought leadership • “Voice of Authority” positioning • Sales team building via leadership by example Account Based Marketing (ABM) • Challenger & Powerbase Selling • Sales Force and Marketing Automation Continuous improvement by applying Agile & XP principles to all business processes CAREER HISTORY AND EXECUTIVE LEADERSHIP EXPERIENCE Online: http://www.linkedin.com/in/robertgelinas 2017 – Present Strategic Marketing Consulting

(Current) VP, Sales and Marketing. The Bold Group. (www.boldgroup.com) Alarm monitoring and financial management software. Re-org and expand sales and marketing teams. Integrating acquisitions of three companies/product lines.

(5 mo.) Content/Messaging/Creative Generation, Infocyte, Inc. (www.infocyte.com) Cyber security, Threat Hunting software. Created strategic digital marketing plans, messaging, campaign creatives, articles, white papers, etc.

(5 mo.) Acting CRO, Chief Revenue Officer, TechGenies, LLC (Austin, TX) (www.techgenies.com) Short-term consulting project. Website renovation, content creation, CRM setup, pipeline development.

(9 mo.) Acting Vice President of Marketing, Acumera, Inc. (Austin, TX) (www.acumera.net) Repositioned all content & messaging for managed services and SaaS portfolio to relaunch all new sales campaigns and lead generation tools.

2012 – 2016 CEO, AppXoft, LLC (Austin, TX) (www.appxoft.com) Software Development Outsourcing. Also directly responsible for all Sales and Marketing leadership. Took scratch startup to cash-flow positive, personally closing over $1M revenue in year 1. Directly managed six strategic accounts. Exited in 12/2016 after completion of a major 4-year database migration project with largest client (over $1M ARR). 2010 – 2012 CEO, KM Ware (Ft. Myers, FL & Austin, TX) (www.km-ware.com) US Business Division for Ukrainian Software Development Outsourcing. Built a six (6) region sales team (4 regions in US, 1 in UK, 1 in UA). Instituted Agile dev model. Drove scratch startup to cash-flow positive and producing $3M recurring revenue per year. Successful M&A in 2012 with German IT Firm. 2008 – 2009 VP of Sales, Marketing & US Country Manager, SoftServe, Inc. (Ft. Myers, FL) (www.softserveinc.com) Software Development Outsourcing. 1,200+ Employees. Managed a four (4) region sales team in US, plus two (2) regions in Europe, plus a 10-person marketing team. Personally closed multiple major accounts. Grew revenues by 40% and clients by 25% in one year. Increased sales pipeline 10-fold. 2004 – 2008 President, JPE Inc. (Cape Coral, FL)

Sales and Marketing services agency for many startup/growth companies: Developed Startup Business Plans, Go-to-Market 239-***-**** ************@*****.*** ROBERT E. GELINAS ROBERT E. GELINAS 5938 CUMBRE VISTA WAY, COLORADO SPRINGS, CO 80924 ************@*****.*** PAGE 2 OF 2 strategies, corporate branding, sales plans, collaterals & presentations, product marketing, website development, white papers, SEO/SEM, raising capital. In some cases, assuming acting executive roles, e.g. VP of Sales in order to help clients secure early adopter revenues and/or funding.

2002 – 2004 Director of Sales, Strategic Accounts, WholeSecurity (Atlanta, GA) Specifically recruited to help this startup take their Anti-Trojan & Anti-Phishing software to market. Penetrated Bank of America (~$10M deal) and other strategic beachhead accounts. Served as direct liaison between field sales/marketing and development/engineering for product development strategy. Company acquired by Symantec. 2000 – 2002 President & CEO, iCrypt, Inc. (Costa Mesa, CA) Recruited by technology incubator Digital Force Ventures, LLC, to build and launch a startup for email encryption Software as a Service (SaaS) company. Secured Angel and VC Funding. Bore all sales responsibility. Closed early adopters. Company acquired by Innovative Software.

1999 – 2000 VP of Worldwide Sales & Operations, CyberGuard Corp. (Ft. Lauderdale, FL) Recruited to execute a strategic turnaround. Publicly-traded company was losing $2M per quarter, stock down to

$1.70/share. Re-engineered, rebranded, and re-launched the entire product line. Rebuilt and led the entire WW sales team: 6-US sales regions, 1-UK sales region, plus a channel manager, an APAC manager, and a LATAM manager. Personally closed first major deal with new product line for $7.4M. Drove Company to cash-flow positive and increased stock value from

$1.70 to $16.50 in less than six months. Company acquired by Secure Computing. 1998 – 1999 Business Development Director, SAIC/Global Integrity (Atlanta, GA) Responsible for startup market penetration and initial business development for the Southeast US. Individual contributor sales role. Generated over $3M in revenue in first two quarters. 1997 – 1998 Director of Sales, Eastern Area Operations, Cybersafe Corp. (Atlanta, GA) VC backed startup. Built and managed six (6) US sales regions. Developed $5M pipeline in the first six months. Closed Emory University Healthcare for $1M; Bell South for $1.8M; Morgan Stanley for $500K. 1994 – 1996 Business Unit Director, StorageTek (STK) / Network Systems Corp. (NSC), (Atlanta, GA) Responsible for developing 51-man Business Unit, comprised of 2 commercial sales regions (19 Sales Reps total), a Telco region, a Federal region, a Channel/OEM region, plus an SE support group. Grew sales from $0 to $8M/yr. in Year 1, then to over $50M/yr. in Year 2.

ENGINEERING BACKGROUND

1987 – 1994 Major Account Manager, Systems Marketing Manager, Applications Engineer/Consultant Motorola Information Systems Group, formerly Codex Corp. (Dallas, TX) Performed a variety of roles, starting in the Technical Consulting & Sales Engineering ranks, working through Field Marketing, into territorial sales, major account management, and finally into sales management. Designed and implemented over 100 production data communications networks for the Fortune 500. Average revenue contribution per year over $6M. 1980 – 1987 VETERAN: Telecommunications Systems Control, Network Management Systems, and Network Architect Active Duty US Air Force. (Ramstein AB, Germany) and (Randolph AFB, San Antonio, TX) Held a Top-Secret/NATO Nuclear Security clearance. Invented the Air Force’s first automated trouble-ticketing system and authored the first automated message drafting application. Numerous Awards and Decorations. Honorable Discharge 1987. EDUCATION & ADVANCED INFORMATION TECHNOLOGY (IT) TRAINING ACADEMIC: Graduated with an Applied Science degree in Electronic Systems Technology from the CCAF, The University of Texas at San Antonio (UTSA), and The University of Maryland (Heidelberg, GE) BUSINESS: Holden Powerbase Selling, Challenger Selling, Acclivus Negotiation Certified, Miller-Heiman Strategic Selling, SPIN Selling, Motorola Six-Sigma Total Quality Management (TQM), Franklin-Covey Time Management TECHNICAL: USAF Advanced Technology Training (7 years): Valedictorian Advanced Telecommunications Systems, data networking and architecture, and advanced cyber-security. Motorola: Data networking WAN/LAN. Other: SaaS, Agile, Cloud, SW Dev. DIGITAL: Highly proficient with Salesforce, Web Design, Adobe Creative Cloud (Photoshop, InDesign, etc.), WordPress, Whiteboard Animation, Video Production, AdWords & Google Analytics, Google docs, email campaigns & marketing automation

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