Social Media Manager

Franco Santelli, BComm

ac90cv@r.postjobfree.com

Profile

Bilingual, decisive, entrepreneurial and analytical project management professional with over 18 years of experience who possesses excellent marketing, social media, and communication skills. Specialized in quality assurance and web project delivery through successful leadership. Excellent track record in managing key accounts, development and national training. Career Highlights

■ Managed Engage Media, a Social Media Agency and generated $120,000 in revenue the first year

■ Created a top lead generating service for Real Estate clients

■ Promoted to QA Delivery Manager within six months at Babel

■ Delegated daily workload for 100 multi-disciplined QA employees across Montreal and UK studios at Babel

■ Increased Evolio department efficiency by 250% by creating online web tutorials (Google Analytics, SEO)

■ Managed top 15 key customer accounts and increased yearly sales by 25% at Fastenal

■ Published educational app on iPhone and iPad at Santelli Studios Professional Experience

Social Media Consultant - Jan 2014 – present

Engage Media Inc.

■ Managed between 10-20 client social pages per month including IGA and Provigo

■ Created unique, optimized ads with Photoshop and video software

■ Provided photography services for Real Estate clients and Hotel owners

■ Created Lead Generation campaigns for 25 Real Estate Clients

■ Managed Email databases and Marketing campaign budgets Intermediate Project Manager - IT - Oct. 2012 – Oct. 2013 Yellow Pages Group

■ Managed the design and development of a $1.5M Call Tracking Platform

■ Negotiated vendor contracts ranging from 100K to 450K

■ Delegated workload to 2 software developers, 2 architects, business analysts and a database administrator

■ Assigned requirements to cross-functional teams including design, development, testing and implementation

■ Evaluated team efficiency monthly with feedback reports

■ Produced complete financial and scope reporting to client and stakeholders weekly Project Manager - Special Projects Training - Sep. 2010 – Oct. 2012 XPrima.com

■ Managed 20-25 web projects weekly, consisting of delegation of web design and development

■ Provided training seminars for 10-15 Canadian automotive directors bi-weekly

■ Implemented a major automotive manufacturer’s pre-owned training initiative, 30% below budget, across Canada for 35 dealerships, 15 executives and 15 regional managers Project Manager - Mobile Application Development - Oct. 2009 – Sep. 2010 Santelli Studios Inc.

■ Managed cross-functional teams across production life cycle

■ Awarded “Best Ebook for Ages 4-8” for our mobile app and achieved a 5-star Apple App Store rating

■ Increased sales 350% with social media marketing execution (Twitter, Facebook, YouTube)

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Franco Santelli, BComm

697 rue Gougeon Laval, Quebec H7X 4C5 • 514-***-**** ac90cv@r.postjobfree.com

QA Delivery / Nokia Project Manager - Jun. 2008 – Oct. 2009 Babel Media

■ Managed over 100 published Console, Mobile and PC titles (Sony, Nokia, Bethesda, Microsoft and Nintendo)

■ Prioritized 20-25 simultaneous projects through QA with varying scope and milestone dates

■ Reported to company executives daily, and compiled metrics to minimize downtime by 10% monthly

■ Assigned quality assurance personnel and defined optimal team structures to achieve objectives

■ Ensured test teams meet delivery deadlines

■ Analyzed 3-5 proposals per week, mitigated risks and prepared expense reports

■ Evaluated 25-30 team members monthly

■ Proposed and defined 2-3 contingency plans per month to achieve budget targets Branch Manager - Jan. 2005 – Jun. 2008

Fastenal Canada

■ Trained employees, tracked performance and managed staff

■ Developed and applied cost savings initiatives, reducing non-critical stock by 57% per month

■ Negotiated and sourced the purchase of industrial supplies to increase profit margins by 10% Business Development Manager - Sep. 2000 – Jan. 2005 Nexus Interactive Studios Inc.

■ Managed new games and business software cycles throughout production timeline

■ Assigned tasks and managed projects for teams of designers, programmers, artists and QA testers

■ Negotiated sales contracts for proprietary software

■ Increased yearly sales by 200%

■ Trained new employees

■ Developed marketing campaigns

Relevant Skills

■ Fluent in English and French

■ Business Application Solutions

■ Strong Customer Focus

■ Corporate Account / Expense Management

■ Strategic proposal development

■ Photoshop and Video creation software

■ Google Ads / Analytics

■ Performance Analysis

■ Social Media Management

■ SEO / SEM / Social Media Marketing

Education

Concordia University - John Molson School of Business Bachelor of Commerce, Marketing Degree

1997 – 2002

■ Minor in Management Information Systems

■ Executive Assistant of Commerce and Administration Students’ Association (CASA)

■ Associate Marketing VP of Student Association (DSMISSA) Recommendations & References

■ Letters of Recommendation and references are available upon request.

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