Digital Marketing Specalist

Anqi (Angela) Qu

● * East Delaware Place, Unit **B, Chicago, IL, 60611 ● 517-***-**** ● **********@*.************.*** SUMMARY

I am a proactive learner with professional digital marketing and communication experience. I obtained in-depth understanding of social media management, content creation and digital media through academic coaching and hands-on project practices.

EDUCATION

Northwestern University, Evanston, IL September 2017 - August 2018 Master of Science: Communication GPA: 3.55/4.00

Ø Programmatic Buying: Understood the concepts of RTB, DSP, SSP, DMP, Auction Theory, Campaign Optimization Ø Search Engine Marketing: Familiar with Google AdWords & Google Analytics, setup keywords and bidding strategies Michigan State University (MSU), East Lansing, MI August 2014 - August 2016 Bachelor of Arts: Communication GPA: 3.65/4.00

PROFESSIONAL EXPERIENCE

Ames IT and Numeric Solutions, Chicago, IL January 2019 - Present Digital Marketing Specialist

Ø Creative Design: Collaborate with 3rd party vendors to create flyers, brochures, and other online/offline advertising material to increase company reputation

Ø Search Engine Marketing (SEM): Create Google Ads campaigns for client and increase sales by 17% through accurate keyword research and campaign management. Prospect Equities, Chicago, IL March 2016 - July 2017 Marketing Associate

Ø Social Media Management: Led a team to create social media accounts targeting on China market and grew followers from 0 to 400+ through content marketing such as social posts. Result: +400 followers, +160 repost, and +9K views. Ø Strategic Planning: Partnered with top online promotional affiliate to create coupon-based campaign targeting digital savvy users and strategized retention tactics to drive customer loyalty. Result: +175 redemptions, +120 usages Ø Content Analysis and Optimization: Analyzed content performance based on user segmentation, click-through-rate

(CTR), reposts, form completions and link clicks to refine content marketing strategy utilizing Excel pivot table. Generated and presented report to director. Result: created geo-targeting campaign, +245 leads within 4 months. BorderX Lab, Sunnyvale, CA April 2016 - August 2016 Digital Marketing Intern

Ø Influencer Marketing: Communicated and negotiated commission rate and working hours with influencers, increased KOL partnership by 71% and drive traffic to App by 32%. Ø Multi-team Collaboration: Collaborated with IT to optimize App’s user interface (UX) and provided multiple A/B testing suggestions to improve homepage outlook, content layout, and purchase page design. ACADEMIC PROJECT

Display Marketing Management (Facebook Ads Campaign), Evanston, IL March 2018 - June 2018 Ø Campaign Setup: Drove 12% website traffic by setting up Facebook ad campaign on Ad and Ad Sets level through defining campaign target audience, inventory, placement, pixel, budget, and frequency cap. Ø Optimization: Conducted A/B testing on ads creative to understand audience behavior and optimized ad content based on link clicks and conversation rate to improve campaign +KPI. Ø Performance tracking: Monitored campaign performance including audience size, bids and frequency cap and optimized based on CPA/CPC and budget spending.

Ø Performance modeling: generated campaign optimization log to track strategy and result which set foundation for further campaign modeling.

SKILLS & HONORS

Ø Digital Marketing: Google AdWords, Google Analytics, Facebook Ad Manager, Google Bid Manager Ø Social Media Management: Facebook, Twitter, Instagram, YouTube, WeChat, Weibo Ø Technical Skills: Proficient in MS Word, PowerPoint, Excel (Pivot Table, VLOOKUP) Ø Member & Presenter, Society for Collegiate Leadership & Achievement December 2015 Ø Learning Abroad Conference Presenter, Michigan State University November 2015 Ø Organized and hosted 10+ events with 1000+ audiences, China & U.S. Universities February 2015

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