Social Media Sales

Susi Helen M. Ferreira, MBA

International Business Development, Business Strategist Cell: 415-***-****

E: susi *****.**@*****.***

LinkedIn: http://bit.ly/2ptgZi8

SUMMARY

Bilingual Innovative leader with Business Development and Research experience within highly competitive Silicon Valley Tech companies (Google and Facebook) working with diverse teams. Strong ability to develop relationships and leverage connections to engage new and existing accounts. Dynamic Manager with the capacity to think critically and analyze information in order to make high-quality business decisions. Skillful at bridging multiple Cultures and Business Practices while being adaptable to specific Market needs. Proficient in English, Portuguese and Intermediate in Spanish.

EXPERIENCE

BeBold Consulting Agency, Silicon Valley & Brazil — Founder, International Business Development

& Strategist

DECEMBER 2016 - PRESENT

● Created, organized and executed Tech Executive Immersion Programs for Foreign Executives visiting Silicon Valley through a partnership with Silicon Valley Innovation Center;

●Hosted international Delegations, created Tech Tours Agenda and Immersion Programs, and Incentive Travel attending specific needs of the international audience;

●Partnered with the most disruptive innovative companies in Silicon Valley and got hands-on with cutting edge technologies: Internet of Things, Virtual Reality, Artificial Intelligence, Drones & Robotics; Identified strategic opportunities for our guests and drove lobbying e orts;

●Served as the main point of contact among several players: local startups, Universities (Stanford, UC Berkeley, Draper University and Singularity) and C-level executives in meetings with potential north American business Partners;

●Coordinated and co-facilitated Tech visits to Tech companies in Silicon Valley (Google, Facebook, Apple, Paypal, Salesforce, Linkedin, Nvidia, Tesla, among others) incubators and accelerators;

●Wrote blog posts updating stakeholders on relevant updates of specific Delegations and its expectations;

●Contributed to the drafting of articles, opinion pieces, and other media related products in Portuguese for Brazilian press.

Facebook Menlo Park — Product Data Analyst

MAY 2016 - DECEMBER 2016

● Key responsibilities included performing content review in both English and Portuguese languages across a variety of Facebook products in order to ensure high-quality standards and compliance with internal policies and guidelines (i.g. Abuse Standards);

● Analyzed qualitative and quantitative data to identify trends for specific markets and improve user experience;

● Helped write policies for new team projects;

● Coordinated policy refreshers and new employee training;

● Booked, coordinated and hosted multiple Tech visits from International Delegations worldwide in Facebook(C-level Executives) from North America (USA and Canada), South America (Brazil) and Asia/Oceania (Thailand and Australia).

Google, Mountain View — Market Development & Demand Management [Brazil Country Specialist] APRIL 2015 - APRIL 2016

● Solely responsible for covering all inbound leads from Brazil;

● Responded to and shared Google Maps solutions to all new business; 3/14/2019 [Mar 2019

● Created the procedures and policies for the Handbook for LatAm covering operational steps to convert a lead into an opportunity, including a special section highlighting Cultural Awareness and Business Best Practices in LatAm;

● Managed all the data for new and prospective clients in Salesforce.com, ensuring all communications were logged, information was accurate;

● Worked with Global Marketing heads creating content, localization and canned responses to gain efficiency in the process and insights for new trends, client feedback, successful stories, and marketing campaigns;

● Worked bilingually (English & Portuguese) to build communication standards for LatAM;

● Converted 485 opportunities for South American partners in 2015, (4.12MM).

Merkle Inc, San Francisco — Data Research Analyst

DECEMBER 2014 - FEBRUARY 2015

● Conducted country-specific research to locate potential LCS customers through online and off line media in Brazil;

● Negotiated the purchase of data in Brazil with local data providers and mediate negotiations between Portuguese and English speaking stakeholders;

● Helped identify data shortfalls, provided accurate input, updated and maintained the necessary databases for Google Brazil.

Cisco Systems, San Jose — Market Research for B2B

JANUARY 2014 - SEPTEMBER 2014

● Performed B2B research with Cisco’s clients from Fortune 100 companies for the purpose of gaining a deeper understanding of Cisco’s buyers and their buying behaviors;

● Managed database with over 3,500 C-level leads; created email content; coordinated email drops; responded to individual questions and concerns related to the research methodology;

● Created customized outreach strategy to increase participation of C-level Executives; developed online focus groups; applied short and long-length surveys and performed open-ended interviews with key-role executives;

● Managed team schedule and weekly deliveries; served as Cisco’s liaison, facilitating communication and making sure the team stayed engaged and on budget;

● Analyzed emerging technology spending trends in the manufacturing industry, and presented findings to Cisco’s Senior Management;

● With the experience gained testing several forms of C-level online outreach, and created a Social Media Outreach Best Practices Manual, which helped to decrease operational research costs by 35%. This manual is currently in use in Cisco Systems in Sao Jose, CA.

Brazilian Alliance, Mill Valley, CA — Community Project Lead OCTOBER 2010 - JANUARY 2014

● Designed and coordinated a Mobile Legal Clinic, a project targeted at Portuguese speaking and undocumented residents in San Francisco Bay Area;

● Coordinated community outreach activities for the purpose of educating the audience about legal programs offered by Brazilian Alliance; a "501(c)(3)" NGO;

● Managed a team of 22 volunteers including 10 Portuguese speaking attorneys, seven law students, and five certified translators;

● Developed project components and timelines, implemented project and evaluated outcomes consistently improving processes throughout the year;

● Supported the Executive Director with all fundraising operations, including the research of public and private grant opportunities;

● Recruited other organizations to participate in the program, fostering collaborative relationships and partnerships: over 10 recruited (NGO’s, public and private organizations). Intercultural Educational Exchange, Florianopolis, SC, Brazil — Travel Consultant SEPTEMBER 2002 - OCTOBER 2007

● Lead a sales team and assisted clients to find products and services into a global portfolio of o offerings, promoting travel options from point of consultation to closing;

● Established and built a strong relationship with foreign English schools and travel partners in North America and Europe;

● Promoted events to prospect new clients creating and implementing sales strategy to increase product visibility turning a singular sale into multiples sales;

● Provide customer service for Brazilian travel agents in all stages of tourist, student, and business visa application process to Europe, North America, and the Asia-Pacific region.

EDUCATION

Saint Mary’s College of California, School of Economics & Business Administration (SEBA) — Master of Business Administration

APRIL 2013 - SEPTEMBER 2014

University of Vale do Itajai (UNIVALI), Brazil — Bachelor of Science (B.S.) FEBRUARY 2002 - DECEMBER 2007

Hospitality and Tourism Management - Conventions, Meetings & Event Management, 2007

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