Luiz P.Terra
801-***-**** · **************@*****.***
S U M M A R Y
** ***** ** ********** ** the technology domain – Design, integration, development, and deployment
Practical exposure to a number of SDLC models – Agile, waterfall, rapid prototyping
Solution architecture of Web, middleware and service APIs for distributed enterprise applications
Relationship building with key stakeholders across teams / departments
Experience managing high-performing engineers, support teams, and new joiners
Technical leadership on cross-functional projects aligning strategy & roadmap to meet desired goals
Team building experience (in-house & offshore) attracting and maintaining top talent
E X P E R I E N C E
Director of Marketing Technology November 2018 - Current
Progrexion – Marketing – LexingtonLaw.com, CreditRepair.com - Salt Lake City, Utah
MarTech Dev. Team Management (San Francisco, Salt Lake), technical reviews, and mentoring
Responsible for AEM Cloud architecture, integration, and development
Caching and routing strategy for all PGX Marketing domains on Fastly
IT / Marketing Operations leadership and alignment on cloud technologies
Personalization / analytics for customer conversion optimization
Legacy (Resin / JSP / JSF) stack decommission efforts and AEM migration
Key Projects
Reorganized Fastly services to simplify marketing content delivery
Established a new accelerated SDLC process cutting down time to market from 30 days to 1 (on-demand)
Created a new customer sign-up process in AEM that increased conversion by 30%
Enhanced Marketing's ability to improve user experience using Adobe Target (A/B Testing)
Data analysis and machine learning implementation to customize user experience
WordPress Content & SDLC migration to AWS
Director of Software Engineering June 2016 – October 2018
Progrexion – Core Services / Credit.com – San Francisco, CA / Salt Lake City, Utah
Dev. Team Management (San Francisco, Salt Lake, Offshore) - J2EE, PostgreSQL, Angular, iOS / iPhone, AEM
PMO/BA Team Support on requirements gathering / user stories definition
QA Team Collaboration on functional testing / acceptance criteria
AEM (Adobe Experience Manager) - Implementation and custom component development
Design / Architecture of BE Services / API (REST) that support features of AEM components
SDLC Management, Sprint Planning, Code Reviews, Production Support
Architecture and design of targeting and tracking system of FI offers
Key Projects
Redesign of an Offer Match Dashboard Engine using SpEL
Designed a new micro service stack & approach increasing page speed and performance by 95%
Integrated Marketing Cloud ID Service with tracking systems to enhance reporting / analytics
Broke down tech stack into modular areas UI / Backend decreasing release time from 60 days to 30 days
Created Reusable AEM / Angular Widgets and Platform Library
Web Assets move to AEM (Styles, Footer, Homepage)
Rapid Release implementation (Redirects, Affiliate On-Boarding, Revenue Feedback)
Cost Saving Projects - $700k year (Tech Team relocation), $200k month (Score Pull Change)
Out-brain and Impact Radius integration – $2.5 million revenue increase
Re-platforming of Credit.com systems (legacy stack upgrade) - $2 million investment
Associate - Senior Developer August 2014 – June 2016
Goldman Sachs - Treasury Ops Tech - Jersey City, New Jersey
Test driven software development for building new functionality on the firm’s strategic in-built cash settlement platform (GPS - Global Payments System). Key areas of focus involve cash settlement entry, risk & control functionality, and cash settlement instruction management workflow
Responsible for coordinating and running User Acceptance Test across multiple teams to ensure quality and acceptance
Requirements capture with internal Operations user groups. System analysis and translation of requirements into technical design, and implementation of the software build
Actively participate in global peer reviews for code quality
BCP - Planning and execution of Business Continuity Plans for multiple Treasury Applications
Change and Release Management - Coordinated multiple releases covering QA Tech Team management, regression testing, and UAT environment support
Contributed to hackathon events to accelerate bug fixes and enhancements using agile development techniques
Key Projects
Development of Java REST API to determine projected/maximum payable cash amount for Prime Brokerage clients
Build resilient/industrialized features into the strategic payment application to facilitate decommission of legacy mainframe systems
Design/implementation of automated test infrastructure using Fitnesse framework for bank account and cash instruction auto-assignment rules
Onboarding Listed Derivatives flows into strategic payment system and enhancement of risk controls
Software Engineer Jun 2011 - July 2014
Goldman Sachs - PWM Technology - Salt Lake City, Utah
Development and support of workflow systems for wealth management applications - Workflow definition and implementation (in-house solution and jBPM)
Enhancement of existing Exception Management Application using Sybase, DB2, Java, and Perl in a Solaris/Linux environment
Creation of a purging framework for historical data
Planning and execution of strategy for system alerts reduction
Design and implementation of Informatica ETL workflow to support dimensional model DB for historical data
Solaris to Linux migration planning and execution for legacy system
Web Developer / Project Manager (Part-Time) Jan 2008 - Apr 2011
Brigham Young University, Software Engineering Department and I-Comm - Rexburg, Idaho
Developed desktop application for campus housing using C#, WPF, LINQ, SQL Server, and VS 2008/2010
Collaborated on development of iPhone application using QuickConnect
Managed Web development team on the creation of Web sites for I-Comm’s clients
Developed Web sites and CMS applications using PHP, MySQL, XHTML, CSS, Flash, Drupal, and JavaScript
Software Developer / Systems Analyst Jan 2004 - Aug 2007
Wal-Mart - Porto Alegre, Brazil
Developed and supported in-built ERP system (financial and accounting) using Oracle Forms, Reports, SQL, and PL/SQL
Worked on BI initiatives to design and create processes / reports to identify new business opportunities in tax savings
Designed application to export transaction data to SAP system
E D U C A T I O N
B.S. in Computer Information Technology - Project Management
Brigham Young University - Rexburg, Idaho
Clusters in Computer Science and Chinese (Mandarin)
Languages
Fluent in English and Portuguese
Intermediate level of Spanish
Elementary knowledge of Mandarin
Awards
LDS Philanthropies Scholarship
BYU-Idaho Full Academic Scholarship (Sophomore, Junior, Senior)
V O L U N T E E R
2 Years Full-Time Representative
The Church of Jesus Christ of Latter-day Saints - Salvador, Brazil
Coached local leaders in their respective capacities
Worked with social institutions to help underprivileged communities
Promoted the mission & values of the Church to potential / new joiners