SUE SEMOKAITIS
**** ******* **** ******, ** ***** 805-***-**** ****@****.***
Project Manager Business Analyst
20+ years connecting subject matter experts with designers and implementers to create valued solutions
AUG 2003 – DEC 2018 Amgen, Biopharmaceutical, Thousand Oaks, CA
Project Manager, Business Analyst – Global Digital Marketing and Support Services
Gathered, analyzed and translated requirements into system specifications for integrating 10 vendor services in order to improve customer adherence. Services included: call center, nurse support programs, copay assistance, product fulfillment, CRM communication, and new mobile medical device
Provided project management, analysis and subject matter expertise for migration of 160 websites from on premise to Amazon Cloud decreasing cost and increasing agility to respond to market changes
Re-engineered processes to improve efficiency and transparency of external website operations
Managed development and roll-out of 60 country corporate affairs websites increasing Amgen presence globally
Managed development and launch of product and disease websites: US and international
Managed migrations: data, fulfillment vendors, platforms
Conducted research resulting in restructuring of corporate communication channels
Developed internal marketing and communications plan for Digital Marketing department
Analyzed and managed development of physician portals, opinion leadership systems, and FDA required Risk Evaluation Mitigation (REM) Program
JUN 2011 - APR 2012 Bioness, Medical Device, Valencia, CA
Digital Marketing Consultant – Patient Acquisition
Developed SEO strategy improving search engine positioning resulting in improved patient acquisition
Created industry directory for targeted marketing campaigns
JUN 2009 - SEP 2009 Avery Dennison, Medical Division, Pasadena, CA
Project Manager – New Products
Led cross function team of consultants and staff with expertise in disease state, electronics, software, materials, manufacturing, and intellectual property in development of new medical device prototype
Managed in-market patient validation of device value
JUN 2008 - OCT 2008 Media Trust, Performance Marketing, Santa Barbara, CA
Project Manager – Affiliate Marketing
Defined and managed development of new platform to support affiliate marketing service
MAR 2005 - SEP 2008 Baxter, Pharmaceutical, Westlake Village, CA
Project Manager. Program Developer, Business Analyst – Medical Affairs
Analyzed and managed development of global opinion leader management program serving medical affairs, clinical, marketing, and R&D. System increased transparency and compliance in working with opinion leaders.
Defined requirements and managed development of portal for data sharing between patients with hemophilia or primary immune deficiency with healthcare professionals
Created standard operating and divisional procedures for Global Medical Affairs, including grant reviews
MAY 2005 - JUN 2006 Medtronic, Medical Device, Northridge, CA
Project Manager, Business Analyst – Services Portal
Managed development and migration to new patient portal (integrated with SAP) to support multiple on-line store and therapy management applications
Defined patient communications to encourage use of the product throughout their journey with diabetes
SEP 2001 - SEP 2003 Universal Music Group, Entertainment, Santa Monica, CA
Project Manager, Business Analyst – New Business Identification and Acquisition Integration
Impact analysis and recommendation for HR applications in anticipation of corporate spin off
Defined and managed development of artist contract imaging system to ensure legal compliance
Re-wrote administration system to integrate with JDE financials for end to end tracking
Defined and managed development of custom artist notification system to identify new rising stars Integrated airplay information with sales information
Performed business process mapping of financials identifying opportunities for cost savings
Managed budgets utilizing UMG project financials system to ensure projects stayed within budget
Interim manager and mentor of project managers and business analysts.
APR 2000 - AUG 2000 EarthLink, Internet, Pasadena, CA
Contract Project Manager Business Analyst – Customer Acquisition and Retention Services
Managed systems for: member support, OEM channel sales, loyalty marketing, and carrier services
Developed and managed strategic alliance program and customer service integration with Sprint
Worked with director to establish business analysis department and mentored new analysts
NOV 1993 – Current TSCO, INC. SaaS & Application Development Services, Westlake Village, CA
Owner, CEO
Consulting and contract services
Founded and co-managed application development firm providing full cycle software development serving 250+ clients
Developed and sold one of the first SaaS on-line interactive survey systems
Previous professional experience includes marketing, sales, business development, and systems engineering for technology corporations: IBM, Metaphor Computers, and Tandem Computers.
EDUCATION
BA, Indiana University, Biology and Psychology
Scrum Master Certificate from Scrum Study
Agile Certifications and PMP courses from LinkedIn/Lynda.com
PROFILE INVENTORY
Skills
Developing start-ups
Business planning
Research
Strategy
Communications
Marketing
Operations
Cross-functional team
building
Product management
Project management
Process improvements
Mentoring
Requirements discover/analysis
RFP process
Vendor management
Solution design
Problem solving
Risk analysis and management
Troubleshooting
Technology
Cloud computing
Responsive design
CMS
CRM
Data mining
Tools
MS Office –Word, Excel
MS Project, Workfront
SharePoint, Basecamp, BOX, Jira, Confluence
Adobe Photoshop
MS Visio
MS PowerPoint
Tableau
Webtrends
Google Analytics
GoToMeeting, WebEx, Lync, Joinme, Skype, Slack, Freehand
Methods
Interviews
Focus groups
Wire framing
Prototypes
Agile/Scrum
SDLC
RUP
SEO
Documentation
Business plans
Vision
Charter
Marketing plans
Presentations
Dashboards
Scope
Requirements
Functional specifications
Marketing collateral
Risk Management
Data/context flows
Use cases, user scenarios, user stories
Visions, roadmaps, release plans
Storyboards
Wireframes
Test plans and scripts
Industries Served
Pharmaceutical
Medical Device
Healthcare
Insurance
Technology
Internet
Organizational development
Entertainment
Manufacturing
Beauty
Legal
Projects
1-15 in parallel
250K to 15M
1-65 team members -
Cross functions
US and Int’l
Mergers
B2B, B2C
Patient support
Product
Global roll-outs
Start-ups
Migrations: platforms, infrastructure, data
Operations
Cross vendor application and data integration