Makeup Artist/ Consultant, Beauty Industry Professional

Cover Letter

Kayla Lawson

North Bergen, NJ *****

Mobile Number: 1-347-***-**** Email: ******.***.***@*****.*** Please accept this letter as an application for any suitable positions within your company. My resume is enclosed for your consideration, as well as an assortment of photos of my work as a professional in the beauty industry.

My goal at this time is to become a stronger business woman in general. I am most passionate about makeup artistry but am willing to gain experience in other areas of business or related industries in order to broaden my skill set.

I am accomplished in the arts of Special FX, Fashion, Editorial and Bridal makeup. I’m often able to sell additional products for the company by persuading customers to add complementary products to their purchase(s). I’ve taught clients in various makeup and skincare related classes, teaching them personalized techniques. As a result, clients return seeking further classes, feeling more confident in themselves and their ability to apply their own makeup. My work has inspired others around me to elevate themselves, and as for support I’d give them tips and tricks to help elevate their artistry skills and their clients’ experience. My passion for the makeup industry is evolving; I have recently been improving my tech skills and have also gained an interest in branding and product design.

In my personal time, I’ve been proactively increasing my computer literacy and entrepreneurial skills. By learning how to write code using the command line, I’ve gained an appreciation for how automation allows businesses to get dramatically more work done. I have seen how to build customized software

(like inventory/accounting systems and real-time analytics), servers, networked communications (using sockets) and how to develop an online presence - without which, businesses wouldn’t be able to expand as rapidly in our current digital age.

Over the past 5 years, I’ve performed in a variety of environments. As a result, I’ve been exposed to diverse people, work styles, standards of measurement and demands. I have contributed to the success of management teams and have worked on my own without supervision. I have mastered the ability to deal with frustrated clients and management under pressure. Throughout my experiences, I have received consistently high praise from superiors and clients, many of whom are ready to serve as references, should you wish to contact them.

In addition to the above, I am most happy to present my positive, result-oriented work ethic and a pleasant professional demeanor.

If it sounds like I might be a suitable candidate for any opportunities that you may have, please feel free to contact me anytime.

Sincerely,

Kayla Lawson

Kayla Lawson

North Bergen, NJ 07047

Mobile Number: 1-347-***-**** Email: ******.***.*****@*****.*** Instagram: kayla_kolour6 INDUSTRY EXPERIENCE

Makeup Advisor &

Certified Makeup Artist

Sephora

200 W 42nd Street,

New York, NY 10036

2016 – 2018

Performed roughly 1000 “CMs” (custom makeovers) for clients. Greeted and helped clients find specific products to meet their needs. While assisting, “built client baskets” (meaning selling more than what they came for) by suggesting additional products. Explained and demonstrated how products work when necessary.

Built customer relations through follow-up calls and mailings. Gained client loyalty by mentioning services, the Sephora Beauty Insider program and benefits that are included. Maintained an awareness of company and store “focus”

(objectives) to help the team meet daily sales targets and goals. Attended several elite industry and brand training courses. Mastered the various techniques necessary to become a certified Class Facilitator and Senior Artist, and more or less carried out those roles for Sephora (despite never formally holding those job titles).

Makeup Artist & Receptionist

Shaina’s Spa & Makeup

3637 Bruckner Blvd,

Bronx, NY 10461

2014 – 2016

Understood client needs, prepared their skin, applied makeup and ensured each person had a wonderful experience.

Created new promotions beneficial for the business, notifying clients of new specials and services through calls and social media (Facebook, Instagram and Twitter). Prepared for special events - weddings, photo shoots, bridal expos and promotional events.

Welcomed visitors and potential clients, in-person or on the telephone, answering and referring inquiries. Called clients to confirm appointments and informed other team members of upcoming and canceled appointments. 3rd Year High School – Intern

Hearing Health Foundation

363 7th Ave,

New York, NY 10001

June – Aug. 2014

Very similar to American Diabetes Association internship (please see below.) 2nd Year High School – Intern

American Diabetes Association

333 7th Ave #1700,

New York, NY 10001

June – Aug. 2013

Gained knowledge about the company’s focus.

Managed item identification and stock/inventory.

Created informational research databases for clients. Identified/secured funds from Family Foundation Funding and other institutions. After completion of tasks, offered assistance to other team members. ONGOING COMPUTER LEARNING

Linux Mint, MacOS, Windows (operating systems).

Virtualbox (virtualization).

Professional photo and video editing, using various apps. Microsoft Office, LibreOffice.

Bash, Unix tools (command line shell scripting).

Vim (programmatic text editing).

C and its standard library (software development). HTML, CSS, JavaScript (website development).

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