Marketing Sales

James W. Adams, MA

ACCOMPLISHED MARKETING EXECUTIVE

FORMER BROADCAST JOURNALIST

Service-oriented, results-driven, Communications Leader able to distill complex ideas into clear, accurate, and understandable language.

303-***-**** ***********@******.***

Branding, Positioning & Messaging

CPG Experience

Internal Communications

Team Builder

Manage Multimillion Dollar Marketing Budgets

Startups & New Products

Market & Industry Analysis

Company Spokesperson

Broadcast Journalist

James Adams Communications

DENVER, CO

Consulting business providing clients branding, positioning, messaging, corporate identity, and sales and marketing strategies. Co-Founder/CEO – Qrunch Foods, LLC

DENVER, CO

Raised $1.5 MM for company launch and directed strategy, execution, and operations for this start-up organic, gluten-free foods company. Placed portfolio of eight products nationwide in top retailers such as Whole Foods, Sprouts, Kroger, Wegmans, and Publix.

Founder – Redbud’s Raw Gourmet Dog Food

DENVER, CO

Launched a business producing and selling premium raw dog food made in a USDA-inspected facility. EMPLOYMENT HISTORY CONTINUED ON PAGE 2

“I had the great pleasure of

working with Jim when he

lead the marketing team at

Chipotle. Jim understood

how to establish the

Chipotle brand through

innovative and often bold

counter-intuitive

strategies. As a result, he

created powerful

customer-driven brand

loyalty that other brands

have been trying to

emulate.”

Eric Rutin, V.P. of Sales & Marketing,

Image Craft

EMPLOYMENT HISTORY

STRENGTHS

Award-Winning Anchor, Reporter, Field Producer

Launched and directed successful PR program at

Chipotle Mexican Grill

Served as Chipotle Company Spokesperson

Headed Marketing Department at Chipotle

Founded startup organic food company

Led Tour Groups Worldwide

CAREER HIGHLIGHTS

Executive Director of Marketing – Chipotle Mexican Grill DENVER, CO

Directed all aspects of marketing as the iconic restaurant chain rocketed from seven stores to nearly 1,000. Initiated a unique combination of advertising, public relations, local store and guerilla marketing to amplify Chipotle’s distinctive voice in the marketplace.

Managed a $20MM annual marketing budget and 50-person marketing department team. Member of the company’s 15-person leadership team. Keynote speaker for the International Association of Culinary Professionals Annual Convention. Director of Public Relations & Internal Communications – Chipotle Mexican Grill DENVER, CO

Built from inception a highly effective public relations program which produced over $15MM in advertising equivalency and secured articles in such prominent publications as The New York Times, The Washington Post, Newsweek, Business Week, Forbes, Fast Times, Bon Appetit, and Saveur, as well as local and national television programs. Served as company spokesperson.

Collaborated with company Founder, C-level executives, and key stakeholders to develop employee communications, corporate policy, and communicate those values to the organization via quarterly newsletter and company-wide announcements.

Created a video training program that expedited service and led to significant gains in customer through-put. Envisioned, developed, and launched the “30 Seconds of Fame” college student scholarship program competition in which marketing students at over 50 universities created Chipotle television commercials. Public Relations & Advertising Agencies

MEMPHIS, TN / DENVER, CO

PR Specialist, Account Executive

Broadcast Journalist

WASHINGTON, DC / FORT SMITH/ROGERS, AR / PENSACOLA, FL Award-winning broadcast journalist, weekend anchor, government affairs and environmental reporter, and field producer. Tour Manager

LAWRENCE, KS

Led tour groups throughout western North America, the Soviet Union, China, and central Asian countries. VOLUNTEER WORK

Founder & Board Treasurer – Tish Agos Memorial Scholarship Fund This 501c3 awards scholarships to Colorado high school seniors who intend to pursue education degrees in college. The fund is named after a longtime, much-loved Colorado educator who devoted her life to teaching and administration. Denver Democratic Party - PCP

Currently serving two-year term as Precinct Committee Person for House District 612. Active grassroots canvasing and community education.

EDUCATION

Master of Arts, Journalism and Public Affairs – American University, Washington, D.C. Bachelor of Arts, English Literature – University of Kansas REFERENCES

Frank Daidone, CEO – Nurse Family Partnership 303-***-**** Dan Fogarty, Owner – Call Fogarty Communications 303-***-**** John Martin, Vice President of Sales – Ataraxis Biosciences 415-***-**** Bill Niman, F ounder – BN Ranch 914-***-****

James W. Adams, MA

EMPLOYMENT HISTORY

Contact this candidate