Manager Relations

Jennifer M. Hathaway

**** **** ***** #***, ***********, MN • 612-***-**** • *********@*****.***

SUMMARY

Mission driven public affairs professional with more than ten years’ experience in government, public and private sector. Driven to focus strategic communications to advance public policy or public relations priorities. Proven expertise in public relations, crisis communications, reputation management, community engagement, public affairs and marketing. Skilled at marketing communications to media and general public in a fast-paced environment. Adept at managing multiple projects on tight deadlines.

PROFESSIONAL EXPERIENCE

Minnesota Sports Facilities Authority 2012 - current

Director of Communications

Manage public relations for new, $1.1 billion multi-purpose U.S. Bank Stadium; marketing community events and engagement, work closely with stadium partners for public-facing communications; manage equity and sustainability efforts.

Oversaw implementation of U.S. Bank Stadium sustainability plan leading to zero-waste Super Bowl.

Counsel MSFA chair, executive director and board members on public relations and crisis communications issues.

Created and implemented public relations for: construction, grand opening events, community events, equity efforts and sustainability plan.

Developed public outreach plans for incoming senior staff and board members.

Supported Super Bowl LII, NCAA Final Four and College Football Playoff bids.

Rainworks Omnimedia, LLC, Chicago, IL 2011- 2012

Director of Communications and Strategic Alliances

Pitched and secured C-level executives, celebrities and principals regarding strategic alliances, endorsements, and sponsorships for financial literacy exhibition including securing Suze Orman, Museum of American Finance, Georgetown University's Center for Education and Workforce, PBS's BizKid$ television show.

Public Relations Consultant, Philadelphia, PA 2006

Provided strategic public relations direction and support for major federal government contractor enrolling Americans in Medicare Part D. Developed message positioning, press kit, and national media outreach plan for client.

The Franklin Institute Science Museum, Philadelphia PA 2005-2006

Director of Public Relations and Communications

Managed operations of public relations and communications office for Philadelphia’s most visited museum, including staff management, board relations and budget oversight.

Developed and led the public relations strategy for media activities surrounding successful opening of BODY WORLDS: The Anatomical Exhibition of Real Human Bodies that lead to 600,000 visitors to exhibition.

Oversaw opening of new physics exhibit: Sir Isaac’s Loft. Opening day featured Guinness Book of World Records event demonstrating nuclear reaction.

United Way of Southeastern Pennsylvania, Philadelphia, PA 2003 -2005

Media and Public Relations Manager

Oversaw all public relations and communications functions for regional operations. Developed plans for an enhanced positive public image. Liaison to community, media, employees, and client/member agencies. Directed all media events and fundraising celebrations.

Developed personalized public relations plan for new President and CEO.

Implemented PR and crisis communication strategies to manage sensitive issues, such as funding for local Boy Scout organization regarding discrimination issues.

Public Relations Consultant, Philadelphia, PA 2003

Led implementation of regional communications and community outreach plan to support Robert Wood Johnson Foundation’s national health insurance campaign.

Facilitated creation of coalitions and coordinated press events and health fairs. Selectively targeted medical, labor, and business communities, as well as advocacy organizations, to increase awareness of economic impact of uninsured.

Jennifer M. Hathaway Page 2

ADDITIONAL EXPERIENCE

Metropolitan Council, St. Paul, MN 1999 – 2003

Director of Public Relations (1999– 2003)

Formulated all communication strategies, community outreach information and crisis communications for regional planning agency responsible for public transportation, comprehensive land use planning and waste water treatment.

Developed proactive media, announcement, and ground-breaking events for first Light Rail Line.

Developed community relations plan for regional research initiative “Smart Growth Twin Cities.”

Supervised staff of 10 and coordinated teams of consultants.

Acted as liaison between government affairs and various agencies.

Provided public relations, policy, crisis communications and political counsel to senior management and Council members.

Minnesota Public Radio, St. Paul, MN 1998 – 1999

Public Affairs Consultant

Planned and executed public affairs forum on state budget with Governor and leaders of the Minnesota House and Senate; researched and wrote public statements.

Mondale for Governor Campaign, Minneapolis, MN 1997 – 1998

Communications Director

Served as campaign spokesperson and maintained daily communications with state and national media.

Coordinated and managed weekly press conferences, media advisories, press releases, letters to the editor, and organized statewide media tours and conducted candidate briefings.

APCO Associates, Washington D.C 1996 – 1997

Project Associate

Managed communications plans for grassroots coalitions. Wrote press releases, newsletters and activity reports for client.

Democratic National Committee, Washington, D.C. 1995 – 1996

Special Assistant to the Communications Director

Assisted with management of communications office. Served as liaison to press, consultants, and state parties.

Managed Press Office at Democratic National Convention.

Carville and Begala, Washington D.C. 1994 – 1995

Office Manager and Scheduler

Acted as liaison to White House Political Affairs and Communications offices. Performed research for speeches and press appearances. Oversaw scheduling requests and logistics.

The White House, Washington D.C. 1993

Political Affairs Intern

Researched and wrote political briefings, organized trip event lists for President, assisted with on-site events, and worked closely with President’s special assistants for Political Affairs.

EDUCATION

B.A. in English and American Literature, University of California, Santa Cruz (1993)

Policy Fellow, Humphrey Institute Policy Forum, University of Minnesota (2000 – 2001)

PROFESSIONAL DEVELOPMENT

IEG Annual Sponsorship Conference (2012)

Fundamentals of Health Care Law, American Health Lawyers Association (2010)

The Basics of Management, Minnesota Employers Association (2002)

VOLUNTEER WORK

Alumni Board, Humphrey Institute Policy Fellows, University of Minnesota

Public schools volunteer, Chicago and Minneapolis

Alliance Française de Chicago volunteer

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