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Social Media Manager

United States
March 31, 2019

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Creative Direction



Project Management


Guerilla Marketing

Attention to detail

Consultative Selling

Multidisciplinary Team Leader


Public Relations

Ability to function in ambiguous and constantly changing environments


Emmy Award

CLIO Award-Best Radio

Addy Awards-6

Telly Awards-Best Sales Video -5

World Of Animation Awards

Gold Award=New York Fesitvals

LA Art Directors Club

Events Produced

International Chocolate Festival- 24,000 attendees for two day event

Joy of A Healthy Life Ag Worker Fair

1-day event- 30,000 attendees

BlizzCon Fan Event

World of Warcraft

On Site Retail Events20,000 attendees

SolarTech Annual Event -3500 attendees

Solar Power International

Founder Board

Grew Attendees from 3000 to over 50,000

Public Awareness

Professional Spokesperson

The California Pear Advisory Board, The California Cherry Board, The National Women’s Health Study, California Ripe Olives, Honey Bee Colony Collapse Disorder,


Work Experience

VP, Trade Shows (2010- present)

Team SRC, SF Bay Area

Manages the planning, implementation, and evaluation for all aspects of trade shows, including booth design, messaging, creative direction of graphics, product demonstrations, assess and negotiate booth locations and identification of future shows

Own overall look and elements for trade show exhibit design

Collaborates and communicates with cross-functional teams to set goals

Assesses opportunities within events for sponsorship, partnerships and visibility to build brand awareness and recognition

Consults with key stakeholders,partners, event management

Provides feedback so all vendors and third party vendors understand requirements, timelines, deliverables and deadlines

Manages multiple events and trade shows simultaneously for multiple clients with an eye towards innovation and delivering enduring value

Negotiates and executes event contracts, hotels, venues

Organizes trade show logistics and tracks booth properties

Plan and tracks expenses, reporting

Integrates the latest technologies and current in exhibition technology, trade show resources, lighting and AV

Strong creative vision and leadership

Generates leads and fosters them into becoming new clients

Produces international trade show exhibits in Europe, South America, China and Middle East. Source vendors, exhibit design collaboration, oversee messaging, graphics production, install and dismantle

Writes and creative directs for marketing campaigns that include broadcast, print, video, collateral, social media and events

VP, Creative Director 2006-2010

Senior executive in boutique agency responsible for leading the Creative Team to the development of game-changing experiential and consumer and business to business multi-media campaigns.

Inspired a 12- person in house creative team and large roster of outside vendors

Developed and lead new business acquisition efforts

Managed production budgets, timelines and reconcilliations

Produced award-winning campaigns, events and tradeshows

VP, Creative Director

Coakley Heagerty 1998-2006

Inspired and operated the 30-member staff of writers, art directors and producers for Silicon Valley based Ad Agency

Generated new business resulting in over $20M in new billings

Responsible for managing creative department budget

Project managed B2C and B2B campaigns

Lead efforts with B2B high tech startups in product launch strategy


FCB (Foote Cone Belding) San Francisco 1994-1997o

Wrote and produced over two hundred B2C broadcast campaigns for clients Levi Strauss, Clorox, Armour Star Meats, Soft Scrub

Engaged in the development of brand strategies

Worked with third party vendors to cast, produce and direct commercials. Budgetary responsibility for productions

Critique work and mentor creative teams to stay on track strategically and break new creative ground


J. Walter Thompson, Chicago 1989-1994

Wrote and produced campaigns for B2C

Created global and domestic campaigns for blue chip clients

Managed projects from conception to produced broadcast or print.

Successfully presented concepts to clients for buy-in


NBC Television Network 1984-1989

Produced award winning bi-lingual weekly program, Contigo

Show Runner, Booked guests, planned show flow, wrote interview questions

Oversaw design of original show graphics packages and show sets

Line Producer, Today Show


Northwestern University MA, Medill School of Journalism

Bradley University, BA, TV & Film Production


Fluent Spanish, Italia

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