Results-driven health club manager with 28 years of managerial, sales, operational, and marketing success.
Motivational team builder Programing Expertise
Hands on sales coach Goal and production oriented
Strategic marketing and social media savvy Creative, out of the box, operator Experience
Craig Ranch Fitness & Spa Feb 2017 to June 2018
Directed 10-year-old multipurpose club through re-branding and operational reorganization, including software and data conversion.
Increased new membership sales by more than 500 during 2017. Established profitable personal training program, turning historically negative profit margins to positive 25% net revenue within 6 months.
General Manager, Vice President of Sales and Marketing Aug 2009 to Feb 2017
HealthRidge Fitness Center - Olathe, KS
By implementing proven sales systems and aggressive marketing strategies, I successfully directed an underperforming 109,000 sqft health club and spa to profitability and sustainability. Beginning fall of 2009, in the face of new direct market competition from top national chain, increased dues paying membership base by more than 3100 memberships over the next 4 years. Increased annual gross revenue by $2.1 million, a 64% increase. Expanded business model by adding CrossFit affiliate in 2013. Oversaw construction of outdoor swimming and recreation area during 2011 Responsible for over 200 employees, with direct supervision of Membership, Personal Training, Spa, Café, Operations, CrossFit, Facilities, and Group Exercise managers, and direct supervision of all Cus- tomer Service and HR staff and marketing staff.
Implemented successful migration to new operating, membership sales, and POS software during Au- gust of 2012.
Developed sales based personal training system and compensation structure, resulting in 100% increase in monthly PT sales.
General Manager, Sales Director, Area Sales Director, Company Sales Instructor Feb 1998 to Aug 2009
Sport & Health Clubs - Alexandria, VA
Consistently surpassed sales and revenue targets in 4 different locations within the upscale Washing- ton DC and Northern Virginia market.
Received club of the year award in 1999 and 2005.
Trained all company membership sales staff from 2006 through 2009. Sales Director, Personal Trainer
Aug 1990 to Jan 1998
Mount Vernon Health & Racquet Club - Alexandria, VA Managed and conducted tennis and fitness membership sales efforts. Designed and implemented marketing campaigns.
Worked with a variety of clients to achieve defined fitness targets. General Manager, Vice President of Operations
Jun 1988 to Aug 1990
Arena Sports & Fitness - Alexandria, VA
Developed and managed 25,000 sq. ft. fitness center and multi-sport venue. Responsable for all aspects of sales, personal training, marketing and member services. References available upon request.