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Social Media Marketing

Santa Clara, CA
March 28, 2019

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Ganga Balebail

510-***-**** Saratoga CA 95070 PROFILE Successful marketing/alliances manager contributing to the development of sales and marketing strategies through lead nurturing, liaising with key partners, planning events and integrated content development on multiple platforms. Proven experience in commercial real estate sales and leasing. EXPERIENCE


• 10+ years of experience running tech company

marketing division including planning, budgeting,

lead generation, prospect/customer communications, website development, and partner marketing

• Primary point of contact for partner relations and internal team member marketing campaigns

• Developed and monitored content for company

website; worked with strategic alliances to verify that the firm's information was correct

• Supported account management in building deeper

customer relationships by coordinating customer

appreciation programs, holiday cards and gifts, and planning customer events and educational sessions

• Coordinate and implement all employee events,

community involvement events, press releases, and

marketing campaigns

• Exposure to Human Resources and Account



Business: Microsoft Outlook, Excel, Pages, Keynote, and Microsoft Office PowerPoint

Marketing Automation: Zoho, LACRM, Salesforce

Research Tools: Gartner, Forrester,,

LinkedIn Sales Navigator

Email Marketing: Leadformix, Acton, MailChimp, A/B Testing

Data Intelligence: iProfile, Costar

Social Media Marketing: Facebook, Twitter, LinkedIn, MeetUp

Campaign Management: AdWords, LinkedIn Ads,

Facebook Ads

Proposal Building: Buildout

NAI Northern California - Investment Advisor - February 2017 to Present Represent investors in sale, purchase, and lease of office, retail, and multifamily properties at one of the top commercial real estate brokerages in the Bay Area

• Manage execution of sales and lease transactions including advising clients on values based comparable research, analyzing market trends, marketing property listings, conducting due diligence, analyzing financial and lease documents, communicating with brokers, preparing letters of intent/agreements, and obtaining signatures

• Implement marketing strategies to generate leads, resulting in multiple new property listings and tenant requirements. Multi-touch campaigns generated close to 15 million in sales

• Represented buyers and closed 7 tenant retail transaction within my first 6 months

• Licensed California real estate agent with over $6 million in sales closed every year

• Won Rookie of the Year award in 2017


• Graduated cum laude from California State University, East Bay with Bachelor of Science in Business Administration, minor in Marketing

• Licensed Real Estate Agent

• Commercial Real Estate for Women (CREW) member, scholarship winner, membership committee and event organizer

Ganga Balebail

510-***-**** Saratoga CA 95070 Wilson Investment Properties - Business Development and Marketing Manager - April 2016 to October 2016 Managed business development and marketing strategies for provider of high-quality turnkey real estate Investments including single family homes, multifamily assets, and commercial assets Estuate, Inc. - Marketing Manager – October 2006 – March 2015 Managed marketing for global technology services company headquartered in Sunnyvale with offices in Canada, India, UAE and the UK

Business Development and Marketing Manager

• Responsible for building B2C content for acquisition and retention for 3 products- single, multifamily and commercial syndication

• Compile and share property data to investors, such as summary reports, maps, property status updates, and leasing updates

• Initiated and expanded several new business

opportunities through prospecting, networking,

relationship building, and selling additional WIP

products to the current client base

• Worked closely with sales team to close syndications on time and within budget

• Own majority of the marketing funnel for the company

• Manage internal weekly reporting to provide visibility to project and investor status on projects

• Manage overall marketing budget for all the portfolios

• Ensure corporate brand standards are compliant in all marketing sponsorships, initiatives, and


Campaign Monitoring

• Enhance corporate marketability through electronic and print marketing for clear and effective corporate messaging.

• Plan, co-ordinate and execute campaigns and new

initiatives for new products using mail chimp and LA CRM

• Drive customer acquisition and engagement/retention through display advertising, webinars, meet ups,

luncheons, client appreciation events, educational seminars, expos and newsletters

• Review and update product-based collaterals,

overview videos, Brochures, website content, Radio Ads, Podcasts for quality and appropriateness

Lead Generation

• Drive customer acquisition and nurturing programs, using CRM to capture and capitalize on leads from

advertising, customer events, white papers,

seminars, and trade shows.

• Responsible for researching and purchasing third party list for various marketing initiatives

Demand Generation

• Managed certifications and co-marketing partnerships with IBM, Adobe, Microsoft, HP Vertica, Canon, Oracle. Received

• Develop promotional strategy and manage marketing programs that drive demand for the service lines

• Plan and execute integrated marketing campaigns that leverage marketing tactics like emails, events, Go-To-Market Strategies, webinars, content syndication, SEO, paid search, press releases, blogs and social media, etc.

• Develop tools and assets that support the selling process & support sales to meet or exceed pipeline and revenue targets.

• Publish press releases, and media alerts for events and company news

• Collaborate with campaign sponsors, strategy and planning teams, agencies, and fulfillment vendors to generate sales

• Organize and lead events for lead generation campaigns such as luncheons, sports and cooking events, telemarketing and webinar activities

• Appointment set up campaigns executed with external telemarketing agencies targeting IBM and Oracle opportunities

• Analyzed database to identify direct mail and telemarketing campaign opportunities Marketing Automation

• Leverage Zoho CRM, Acton and Leadformix to analyze and track progress of marketing created/ assisted leads and opportunities

• Create monthly and quarterly reports on marketing performance and metrics Ganga Balebail

510-***-**** Saratoga CA 95070 References available upon request

Planning and Budgeting: Marketing,

Communications, Events and Public Relations (PR)

• Responsible for the achievement

of marketing/communications/public relations

mission, goals and financial objectives

• Develop short- and long-term plans and budgets for the marketing/communications/public relations

program and its activities, monitor progress, assure adherence and evaluate performance.

• Develop, implement and monitor systems and

procedures necessary to the smooth operation of

the Events/communications/public relations function

• Lead content marketing initiatives managing a team of content writers who are responsible for online

content, blog, website, draft and coordinate the

design of case studies, sales collateral, media kits and client presentations, whitepapers, pitch decks, video scripts.

• Strategizing and executing PR strategies, writing PR articles, creating content and coordinating with the press and with our PR agencies.

• Increased brand awareness and corporate profile by managing company presence at more than 10

annual industry conventions, overseeing speaking

opportunities, booth exhibits, and sponsored events. Internet Marketing and Web Development

• Oversee social media presence and supporting other marketing initiatives in keeping with the firm's brand

• Expertise in both Conventional and Digital Marketing

& communication activities with impeccable analytical

& interpersonal skills

• Devising strategies (Go-To-Market) to drive online traffic to the company website

• Directly involved in the research, develop, design of new website initiatives. Optimize for SEO, while

maintaining the site with consistent relevant content updates to keep it interactive

• Resourcefully utilized outbound marketing campaigns with available inbound marketing tools to maximize marketing initiatives

• Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach

• Website landing pages and call to action buttons set up to develop interest and tract visitors to the site

• Manage and create content for B2B social media

marketing strategy; focusing on LinkedIn, Facebook, Twitter, YouTube

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