Phoenixville, PA 610-***-****
firstname.lastname@example.org or email@example.com https://www.linkedin.com/in/mark-hercer
BRAND & CLIENT BUILDING PROFESSIONAL
Recognized for leading production teams to meet project goals
Key strengths in management, scheduling, training and problem resolution. Hands-on experience with solid background in web, social media and broadcast production Expertise includes:
Global Business Experience
Budget & Time Management Scheduling
Email Campaigns – Combine Photo/Video
Building & Maintaining Client Relations
Hiring Staff/Freelance Talent
Social Media & Web Content
Writing: Business, Creative, Retail
CAREER HIGHLIGHTS / ACCOMPLISHMENTS/ AWARDS
Develop Cross Branding Initiatives - ABC/ Philadelphia; NFL Films; ROKU; Comcast; MTV; Bravo; E Network
Generated $1.5M per month ($2.97 per email) by customizing email marketing campaigns – creating formats going to customers
Conceptualized / Executive Produced award winning documentaries including, “Inside Brazil” “Where’s Bolivia”, “Thailand, hidden treasures “ “Behind the Seams- Fashion Week” “Host Search – the documentary”
Global Post Production Liaison: QVC International Affiliates: Japan, UK, Germany, Italy – QVC International Content & Digital Media Production: Austria, Brazil, Bolivia, China, Indonesia, Germany, Italy, Ireland, Mexico, Thailand
True North Award -Commitment to Excellence for QVC Holiday Programming -One of 32 employees out of 7000 per year awarded this highly esteemed recognition.
President’s Award - Cross branding promotion with the Style Network.
Brand Consultant – Building and Maintaining Client Relationships through Brand Recognition
Project Management – 2019
PBS – EP “Take 5”
Allure & Lucky Magazine - Cross Branding.
MTV - The Newlyweds
Peter Thomas Roth & Sephora Beauty
Style Network – How do I Look?
Pixar Pictures-Toy Story 3
NFL Films - Dream Season
CHOP – Miriam’s Kids Campaign
Bravo – Blowout
Board of Directors- CritiCare Home Health & Nursing Inc.
QVC, Inc., West Chester, PA
Writer/ Producer – Web, Social Media, Broadcast 2009-2018
Led teams that developed content for pre-and post-production, including website and social media. Content was writing, photography and video. Served as executive producer / project manager in launching and delivering marketing campaigns and best practices: story telling online and email campaigns. Spearheaded pre-recorded broadcast, maximizing sales by creating marketing strategic entertainment. Motivated and led teams as well as balance the needs of various stakeholders within budget and time constraints. Supervised and articulated the advertising dynamics of Holiday Programming.
Tracked results such as clicks to earnings ratio. Ensure deadlines are met and within budget. Averaged 12% sales increases through engaging product placement programming.
Partnered with WPVI ABC / QVC for West Chester Parade – Producer / Channel 6 Airing and QVC covering the Annual Holiday Parade. – Ratings 3.3 share equaling NFL Thursday night game.
Project managed budgets and 30+ team members, effectively delegating responsibilities including:
oImplemented procedures combining photo and video shoots into 1 session, doubling up on models and production staff. This slashed payroll per project by 50%
oDetermined an impactful on-location solution, saving $6K per month in expenses while streamlining employee performance.
oTelly Award Winning Promos
Managed and produced content for fashion events that grossed $18M in monthly 24-hour programming, including comprehending complex and detailed information and writing product placement stories.
Increased views, clicks, viewership to maximizing sales, including:
oLisa Robertson Christmas Story – 70K daily views, resulting in $500K in holiday decoration sales.
oCross-promoted website with product links.
Created marketing strategic entertainment, motivate and lead teams. Coordinated email campaign “How to Style” videos going to customers. Generated $3.57 per email, over $3M monthly
Negotiated with legal team clearance rights, musical licensing rights as a broadcast music expert, used negotiating tactics, determining songs that produced the most ROI.
QVC, Inc., West Chester, PA
Special Projects Managing Producer 1997-2009
Brainstormed new business development ideas to increase engaging viewership. Led teams on any new network initiatives being created. Collaborated with corporate executives for corporate projects. Scheduled, delegated production assignments and supervised production. Client/Celebrity list includes: Tom Hanks, Curtis Jackson (50 Cent) Justin Bieber, Brooke Shields, Lisa Rinna, Kim Kardashian, Marie Osmond, Tony Bennett, Isaac Mizrahi, Willie Nelson and more
Functioned as “go to” source to Executive Produce / Project Manage new content and marketing concepts. Successfully conceptualized and Executive Produced documentaries including, “Inside Brazil” – 2 Hour Show $900,000 “Where’s Bolivia”, “Thailand, hidden treasures “ “Behind the Seams- Fashion Week” “Host Search – the documentary” Sold show content and 1000’s of units for 100% extra revenue profit.
Served as First Producer for Fashion Week Live from the Runway: Generated 48 click to views; Supervised Web Designer/ YouTube Channel and generated 700,000 in 1 hour.
Oversaw hiring of staff and freelance positions. Created rating system of production needs, reducing freelance and costs 20%.
Trained new producers in all aspects of On Air and Online / How to Videos / Walked Producers through Fashion Complexities such as booking crews, models, combining photo / video productions.
Conceptualized, Initiated Business Plan : “Product Works” and “Pioneer Studios” - On air shows- “How do I Look”, Needs Improvement” and “Q Review”
Produced both Post and Live: Access Hollywood’s Inauguration Celebrity Coalition’s Ball
QVC, West Chester, PA
Conceptualized promotional spots/ segments - sports, music, fashion, jewelry, travel & children’s categories, and corporate. Standardized procedures for all promotions.
Converged with teams. Created original formula’s and formats still used today for the network. Created promos, product demonstrations, and social media segments. Worked with Adobe ;Premiere; Final Cut; Dalet Server Systems;Web Design- Dreamweaver/HTML/Flash
American Video Company, Malvern, PA
Director of Production
Ran content division. Constructed Budgets, Negotiated Terms for Clients – Increased business and hired personnel.
Bachelor Degree, Television/Media/Film, Temple University, Philadelphia, PA