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District manager

Riyadh, Saudi Arabia
March 26, 2019

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Ahmed Mohsen Asar


Address: Malaz, Riyadh, KSA.


My selling skills, academic learning and leadership capacity added on Over 14 years of sales and marketing experience in healthcare & pharmaceutical industry consist my skillful profile .A highly motivated, responsible and adaptable individual with excellent management and communication skills. EDUCATION

1996- 2001 AIN SHAMS UNIVERSITY: Bachelor’s degree in Pharmaceutical sciences. V.GOOD



Nov 2017-Now



Jan-Nov 2017

District Manager

-leading the Riyadh team to penetrate new direct accounts by new SKUs and vertically increase consumption of the existing SKUs .

-Develop the skills of team members to focus on direct sales and generating RXs.

-Negotiate to put new deal agreements with top customer.

-Arrange Successful annual deals 2018 with Orange and AlShafy gps. District Manager

-Success to lead the team 6 med reps to penetrate APTAMIL Brand in Hospitals include

1) MOH (king Saud medical city / Al Eman hosp. / King Salman hosp) 2)Institutions (King Faisal hosp. / Security force hosp. / King Khaled university hosp.)

3)private hosp. (Obeid hospital, Hamady hospital)

-Increase the consumption in all pharmacy chains with strong annual deals.

-Adding new Paediatric consultants as new loyal KOLs & Advocates .

-Ensure accuracy of the forecast of the territory and evaluation of sales team performance,Market share of Central KSA increase by 14% in 2017. PFIZER


2014- 2017

Key Account manager (therapeutic access):

• Manage ALL Riyadh & Qassim private ACCOUNTS on (DIFLUCAN)R with full access to DERMA and Gyn HCPs. (2014)

• Manage ALL Riyadh &Qassim private Psychiatry accounts( hospitals and CLINICs) on (EFEXOR)R with best achievement records in KSA 125% achievement .(2015)

• Full responsibility in the listing of new CARDURA XL in all Riyadh private hospitals (2016)

• Success in achievement of listing Cardura XL IN ALL PRIVTE HOSPITALS within 2 months Using my strong access to hospital purchasers and KOLs of urologists in 2016.

• Ability to make lobby of loyal DRs by strong Customer relations with KOL Drs, decision makers & key accounts.






2003 -2004


• Manage private hospitals (HAMADY,RIYADH CARE,HAYAH NATIONAL)for all portfolio of RESPIRATORY & CVS line.

• SUCCESS in listing of RESPIRATORY Pds in Riyadh hospitals including AIRFAST (montelukast) and TABUNEX (mometasone).

• The Best achiever 2008-2012.

• The Best achiever 2011 Kingdom.

• The Best achiever 2010 Kingdom.

CEO Thanks Letters & Certificates of achievements are all available. Executive medical Rep.(2004-2008)

Launch and Promote CVS and Respiratory pds in Hospitals and PCs. Medical Rep.

• Promote Miacalcic, Catafast in East Cairo in 2004.

• Best achiever Cairo office in launch of CATAFAST.

• Worked on DERMA line on FAMVIR Antivirus and LAMISIL 2003. SKILLS

Training Courses:

• Managers training Summit (Fight for shares) Thailand 2017.(Danone middle east)

• Danone induction and policy training. Dubai 2017.

• Coaching skills, advanced selling skills Pfizer training (2014).

• Certificate of ( leadership,coaching & key account management) & work shop 6 months. NOTION Training comp. (2013).

• Training on ( problem solutions & Decisions making) INNOVARA .(2010)

• Certificate in (Assertive Communication Skills) MERL .(2009).

• Certificate in (Build up customer Relationship) MERL (2007).

• Training on (Time and Territory Management ) . Tabuk Training(2006).

• Training on( Handling customer attitudes) .Tabuk training(2005).

• ( Basic Selling Skills )NOVARTIS Pharma, Egypt(2003). Work skills & knowledge:

1) Analytical skills by regular using of IMS data,spotlight reports,MINE,SAB SYS,SIGYDEM. 2) Coaching, Forecasting,planning, sales effectiveness,territory and key accounts management 3) Leadership,smart planner, develop team skills and customer focus. 4) Experience in new launches and introductions in hospitals . 5) Achieving all KPIs of Team Performance including Achievement of sales target, frequency of visits. 6) Participate in organizing a lot of scientific conferences and successful symposia with coordination with VIP advocates and speakers.

7) Effective Coordination with other dept. as marketing, H.R,sales to achieve company goals. 8) Professional Microsoft office ( word, Excel, power point) 9) Strength company image by excellent interpersonal,presentation and negotiation skills

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