Advertising Operations Manager
Resume:
MOHAMMED SHOEB
Contact No.: +91-998******* E-Mail: ac8wsd@r.postjobfree.com:ac8wsd@r.postjobfree.com
Mehdipatnam, Hyderabad.
LinkedIn: https://in.linkedin.com/in/mohammed-shoeb-8715b556
Career Ambition: Seeking Campaign Manager / Ad Operations Team Lead / Manager Position with renowned company that gives me the opportunity to learn and gain more experience in this field and hence fulfill my passion towards it.
PROFESSIONAL PROFILE
A result oriented professional with 7+ years of total experience and 5+ years in Display Advertising.
Over my professional career, I have got the opportunity to work with Platforms like Google Ads (Google AdWords), Facebook Business Manager, SpringServe, Adtelligent (VertaMedia), BeamBid (Unmatched Media’s Own DSP), StreamRail, MyDSP, PocketMath, Centro, DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), AppNexus and Yahoo’s Right Media Ad-Networks server (Oridian/ MediosOne). During which I had exposure of working with International processes & Client serving.
I am very enthusiastic, career-oriented person, who loves to take new challenges and gives 100% to every task. I have strong communicative skills, an adaptive nature and a strong desire to learn, which makes me a good Team Player.
Capable of working individually and making decisions that can have a positive impact on the business. I enjoy taking on responsibilities in a competitive environment and meeting every deadline on time.
Great hardworking and innovative ability to grasp and build a rapport with all co-workers quickly.
WORK EXPERIENCE
Aug’17 – Present: Mobifly Limited, London, UK as Advertising Operations Manager. (Remote Full-time role from Hyderabad, India)
Head all campaign delivery for the Display, Video and Mobile Performance Division and also taking care of eCommerce stores - Loveiland.com and BestBuyDiscount.store.
Handling team of Products researchers, Creative developers, Media Buyers and Ad Operations.
Roles for Google Ads/Google AdWords:
Possess good knowledge and experience on Shopping campaigns, PPC campaigns, PayPerCall campaigns and Facebook Ads.
Perform daily management of various Accounts and their respective campaigns on Google Ads (Google AdWords).
Monitor campaigns throughout lifecycle, communicating with clients on issues as and when they arise.
Maintenance and monitoring of keyword, keywords bids, daily and monthly budget caps, and other important account metrics.
Keywords research and analyzing keyword search volumes to identify strong keywords for respective campaigns.
A/B testing with keywords to reach campaign's goals.
Using Google Analytics to ensure campaigns are targeted as per the campaign's goals.
Creating reports on campaign success and reporting these to the Account Managers or Sales Managers and then to the clients.
Roles for eCommerce Stores: Loveiland.com and BestBuyDiscount.store:
Managing eCommerce products update team and their activities on sourcing products on stores.
Reviewing products to be updated on the stores (Loveiland.com and BestBuyDiscount), before they go LIVE.
Managing Shopping campaigns on Google Ads/AdWords and Facebook Business Manager.
Managing FB pages post and regular updates for respective stores.
Roles for Mobile Performance Division (Affiliate Marketing):
Media Planning and Buying, User acquisition, Publisher Partnering, for various campaigns like Mobile Apps, Ecommerce, Social Media, Travel, etc., from Direct client and Ad Agencies or Ad networks.
Management and support of existing Affiliates and Advertisers: daily or weekly or monthly analysis.
Identifying and recruiting new Advertisers and Affiliates.
Keeping affiliates up-to-date on new offers or campaigns and motivating affiliates to perform better.
Build strong relationships with both Advertisers and Affiliates partners.
Creating a performance delivery channel to meet advertiser end goals – CPE, CPI, and so on.
Develop strategies for Advertisers / Affiliates / Ad-Networks by improving client's campaign performance & publisher’s inventory optimization for various goals like User Sign-up, Registration, App Downloads, Online Purchase through app and so on.
Monitor campaigns throughout lifecycle, communicating with clients on issues as and when they arise.
Troubleshooting all campaign related queries to maximize campaign performance as and when they arise.
Reviewing reports and making suggestions for improved performance.
Implementing optimizing for campaigns as per the recommendations and approvals from Account Managers or Sales Managers.
May’17 - Dec’18: TorchAd, Remote Full-time role from Hyderabad as Manager - Ad Operations.
Significant Highlights:
TorchAd is an Ad Agency with its headquarters in London, UK.
Working with Advertising Agencies, Advertisers and Publishers to implement and oversee Ad Campaigns on platforms that includes Google Ads (Google AdWords), SpringServe, Adtelligent (VertaMedia), StreamRail, PocketMath, MyDSP and Centro.
Review Insertion Orders / Media Plan, creative assets and manage all the requests or requirements.
Schedule a Kick Off with Clients and discuss the issues to ensure smooth execution of the campaign.
Responsible for providing support in the day-to-day Campaign Management i.e. Campaign setup / Ad Trafficking, QA, Creating Waterfalls, generating Tags and sharing with the clients, mid-campaign modifications, creative swap, reporting, optimization, etc.
Monitor campaigns throughout lifecycle, communicating with clients on issues as and when they arise.
Troubleshooting all campaign related queries to maximize campaign performance including, 3rd party tags, etc., as and when they arise.
Reviewing reports and making suggestions for improved performance.
Implementing optimizing for campaigns as per the recommendations and approvals from Account Managers or Sales Managers.
Working with different environment: Desktop, Mobile Web and Mobile In-App; different types of campaigns – Display, Native and Video Campaigns.
Working with different pricing model’s campaigns like CPM, CPC, CPA and CPI.
Possess good knowledge on Waterfalls, VPAID tags, VAST tags, etc.
Provide technical support to Advertisers, Ad Agencies Publishers and Banner Production team via Phone / Skype / other online meetings tools and email.
Keep on top of industry trends in Display Advertising and also, assist the Ad Operation team by identifying process improvements and efficiencies.
Aug’15 – May’16: Inkriti Solutions Pvt. Ltd. Hyderabad as Campaign Manager / Ad Ops Lead
Responsibilities:
Assist in establishing the agency team for Ad Operations in the organization.
Assist in bringing more clients (Ad Agencies) for Display Ad Operations process - sharing PPT’s on “How the organization works and How it can help the Agencies with the Ad Ops and Banner production.”
Project management for Ad Operations as well as Creative production.
Work with Advertising Agencies, Advertisers and Publishers to implement and oversee Ad Campaigns on DoubleClick Campaign Manager (DCM).
Review Insertion Orders / Media Plan, creative assets and manage all the requests or requirements.
Schedule a Kick Off with Clients and discuss the issues to ensure smooth execution of the campaign.
Responsible for providing support in the day-to-day Campaign Management i.e. Campaign setup / Ad Trafficking, QA, mid-campaign modifications, creative swap, reporting, optimization, etc.
Monitor campaigns throughout lifecycle, communicating with clients on issues as and when they arise.
Troubleshooting all campaign related queries to maximize campaign performance including, 3rd party tags, etc., as and when they arise.
Reviewing reports and making suggestions for improved performance.
Implementing optimizing for campaigns as per the recommendations and approvals from Account Managers or Sales Managers.
Working with different pricing model’s campaigns like CPM, CPC, CPA.
Provide technical support to Advertisers, Ad Agencies Publishers and Banner Production team via Phone / Skype / other online meetings tools and email.
Keep on top of industry trends in Display Advertising and also, assist the Ad Operation team by identifying process improvements and efficiencies.
Creative / Banner Production Support and Responsibilities:
Requesting for Creatives assets and Media Plan from Ad Agencies.
Reach out to appropriate Ad agency contact(s) to ensure that the creatives are created as per the requirement, due date and to ensure the creative are up to IAB specifications.
Work closely with Ad Agencies and Banner Production team on the creation and implementation of custom advertising solutions – special cases like associating RichMedia creative from DoubleClick Studio to DoubleClick Campaign Manager.
Get the Banner Production team to upload the creative on DoubleClick Studio and send it for DoubleClick Rich Media QA and once the creatives are approved traffic it on DCM.
Coordinate with product development team to provide assistance in identifying, reporting and resolving technical issues related to creatives.
June’15 – Aug’15: Accenture Services Pvt. Ltd. Hyderabad as Business Operation Senior Analyst
Significant Highlights:
Worked as a Business Operation Senior Analyst (Team Lead) for Google India Ltd. (Payroll of Accenture).
Responsibilities:
Responsible for providing support in the day-to-day Ad campaign management i.e. Campaign setup (Trafficking), mid-campaign modifications, etc., from Clients on Google’s platforms like DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM).
Troubleshoot all campaign related queries and also creative problems i.e. click tracking, LP, Proxy, URL's, etc., as and when they arise.
Work closely with Account Managers and Sales teams to resolve any campaign related issues and recommended campaign optimizations.
Modifications for troubleshooting creatives, as well as HTML tags, JavaScript tags, when necessary to ensure adherence to specifications and proper tracking.
Assisting the team by identifying process improvements and efficiencies.
Mar’14 – June’15: New Standard Auto parts, Wholesale Shop in Hyderabad, India. (Own Business).
Responsibilities:
Led my family business of Auto parts sales.
Maintaining inventories Automobile, Bikes and Auto parts in the stores.
Handling wholesales of products across the city.
Handling existing customers and maintaining professional services within the city.
Sep’13 – Feb’14: MediaWhite FZ LLC, Dubai – UAE as Campaign Manager
Significant Highlights:
Responsibilities:
Online Advertising Campaigns setups (CPA's, CPC's and CPM's) Yahoo's Right Media Ad-Networks server (Oridian/ MediosOne) and AppNexus (CPA's, CPC's, CPM's, Facebook and Mobile).
Responsible for providing support in the day-to-day management i.e. Creating new Advertisers, Publishers, Campaign setup, Insertion order, Line item, creative upload (Gif, Flash, HTML, iframes/JavaScript tags), Targeting, Rate change, etc.
Systematic manner of checking creative materials and URL's. Also troubleshoot all creative problems i.e. click tracking, LP, Proxy, URL's, etc., as and when they arise. Testing, implementing and tracking online ad campaigns in the Ad server. Generating daily/weekly/monthly delivery reports that detail campaign status and activity.
Work closely with Account Managers and Sales teams to resolve any campaign related issues and recommended campaign optimizations. Modifications for troubleshooting creatives, as well as HTML tags, JavaScript tags, when necessary to ensure adherence to specifications and proper tracking.
Assisting the team by identifying process improvements and efficiencies.
Jan’10 – Sep’13: Lycos (aka Ybrant Digital Ltd), Hyderabad – India
Dec’11 – Sep’13: Campaign Trafficker
Significant Highlights:
Responsibilities:
Online Advertising Campaigns setups (CPA's, CPC's and CPM's) Yahoo’s Right Media Ad-Networks server (Oridian/ MediosOne) and AppNexus.
Responsible for providing support in the day-to-day management i.e. Creating new Advertisers, Publishers, Campaign setup, Insertion order, Line item, creative upload (Gif, Flash, HTML, iframes/JavaScript tags), Targeting, Rate change, etc.
Systematic manner of checking creative materials and URL's. Also troubleshoot all creative problems i.e. click tracking, LP, Proxy, URL's, etc., as and when they arise. Testing, implementing and tracking online ad campaigns in the Ad server. Generating daily/weekly/monthly delivery reports that detail campaign status and activity.
Work closely with Campaign Managers teams to resolve creative issues and recommended campaign optimization. Modifications for troubleshoot creative, as well as HTML tags, JavaScript tags, when necessary to ensure adherence to specifications and proper tracking.
Assisting the team by identifying process improvements and efficiencies.
Jan’10 – Dec’11: Content Writer
Responsibilities:
Responsible for managing complete content on the web-portal - www.YReach.com. Provide support in the day-to-day management i.e. writing News Articles/Trends on Live site (Technology/Sports/Business), Events & Articles on other Social Modules on the Website: www.YReach.com.
Contents for FB Ads and Ad banner, SMS Content (Internal/Clients), Web pages Ad banners, Landing page content, Marketing & keyword-based articles for submission to search engines, link-building articles. Keyword's research, write-ups for online branding/positioning campaigns.
Using Content Management System (CMS) interface for handling errors.
All the Proofreading work.
ACADEMIC & CREDENTIALS
Bachelors (B.Sc. (Mathematics, Electronics & Computer Science)) from Avanthi Degree College (Affiliated to Osmania University) Hyderabad, India. (June 2006 - April 2009) (74.78%).
Intermediate [MPC (Mathematics, Physics & Chemistry)] from Narayana Junior College, Hyderabad, India.
(May 2004 - April 2006) (81.5%).
Higher School (S.S.C.) from Moulana Azad Memorial High School, Hyderabad, India. (June 2001 - May 2004) (69.16%).
SKILLS:
Ad Operations / Ad Trafficking / Campaign Trafficking
Google Ads or Google AdWords (Certified)
DoubleClick Campaign Manager (DCM) / DoubleClick for Advertiser (DFA) (Certified)
DoubleClick Bid Manager (DBM) (Certified)
AppNexus
Right Media (Oridian/ MediosOne)
Online Advertisement / Display Advertising
Ad Server / Ad Networks / Ad Exchange
Real Time Bidding
PPC, Shopping Campaigns, CPA, CPC, CPM
Excellent client service, organization and communication skills
MS Office Tools (Word, Excel & PowerPoint), Internet Applications
PERSONAL SNIPPETS
Date of Birth : 6th Feb, 1988
Languages Known : English, Urdu and Hindi
Nationality : Indian
Marital Status : Single
REFERENCES:
1. Bola Aburime
Director and Head of Operations
Mobifly Limited (London, UK)
ac8wsd@r.postjobfree.com
+44 (0-844-***-****
2. Sridhar Sampath
Director HR and Operations
Inkriti Solutions Pvt. Ltd. (Hyderabad, India)
ac8wsd@r.postjobfree.com
3. Suresh Kumar
Campaign Manager
LYCOS (aka: Ybrant Digital)
ac8wsd@r.postjobfree.com
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