MARK REICHARD

646-***-**** Montclair, NJ ac8wr9@r.postjobfree.com

Executive Creative Director

Executive Creative Director with several years of experience leading, inspiring and motivating a creative team to create cross-media campaigns that deliver measurable results for our clients. A collaborative team player who works well with strategic planners, media analysts, and account managers to ensure a focused, unified agency point-of-view that guides all client interactions, and informs all public interfaces, as well (media statement, public relations events, etc.) Media and tactic-agnostic, open to any approach that gets results.

PROFESSIONAL EXPERIENCE

EXECUTIVE CREATIVE DIRECTOR 2012-2018

Saatchi & Saatchi, New York, NY

Directed a Creative Department of 20+ writers, art directors, designers and producers. Oversaw the creation of over 2,000 pieces of communication; videos, social media posts, dynamic digital ads, television and radio spots for the Toyota Dealer Association, serving over 400 dealers in 22 states from the East Coast to the Rockies.

Recruited to fill a vacant position to manage a talented creative team and interface directly with clients in the field; led the successful transition from a primarily broadcast-focused agency to over 50% digital.

•Colorado Film School; Collaborated with the Colorado Film School to produce cost effective message for target market in the Rookie Mountain area. Initiative resulted in a Win Win for both the Dealer Networking and Colorado Film School. Currently in 8th year of production.

•Facebook Partnership; Leveraged and enhanced data and profile information of Facebook to provide a “Real Lead” generation for the dealer network that was user friendly and enticed the perspective customer to initiate action.

CREATIVE DIRECTOR 2001-2012

McCann Erickson, Detroit MI

Created television, radio and print advertising for clients ranging from automotive, and fast food to retail.

Initiated the repositioning of the Buick brand with the Lucerne launch, a campaign that continues to pay dividends in higher brand opinion and sales

Created the very first ALDI television campaign, effectively introducing a 60 year-old German company to the U. S. Marketplace

PRIOR EXPERIENCE

Senior Copy Writer, Doner Advertising, Southfield MI and TBWA Chiat/Day, Los Angeles, CA

Client Mix: Automotive, home goods, fast food, International Olympic Committee

EDUCATION

B.A. English, Michigan State University

AWARDS/RECOGNITION

Effie Award, ALDI Campaign

David Ogilvy Award, Buick Lucerne Launch Campaign

Apple Commercial: Displayed at the Museum of Modern Art, New York

Mazda Tribute, Most successful New Model launch in Mazda’s history

W3 Gold Award Winner, for RAV 4 Launch

Platinum Summit International Award, Marketing Effectiveness