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Marketing/ Finance specialist

Toronto, ON, Canada
March 24, 2019

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*+ year of working experience in marketing strategy and sales. My strengths are market research and strategic planning. Proficient with a variety of software to conduct business research. Frequently participated in case analysis projects, and able to conduct qualitative and quantitative research and analysis both inside and outside the company to recognize problems; identify and evaluate existing and alternative strategies, and execute the tailored strategic plan. Key competencies:


Arrow Technologies Inc. - Toronto, ON

Marketing Planner Nov 2017 – Aug 2018

§ Implemented in-depth market research for wearable technologies and formulated a strategic marketing plan that effectively discovered market demand and potential targets.

§ Promoted and monitored online crowdfunding of the new product, and worked as a representative online to solve consumers' concerns about the product. With teamwork, we successfully pre-sold over 1000 Arrow electronic watches and create around 160,000 CAD for the first 45 days.

§ Assisted the general manager in writing business plans and making PPT for financing purposes. From 2017 to 2018, we have successfully developed the partnership with sales agents in Japan, China, and the US who made pre-order of Arrow’s products.

Zhong Wei Law and Taxation Agent - Toronto, ON

Assistant accountant Oct 2016- April 2017

§ Conducted written translations of immigration and notarization documents

§ Carefully handled clients’ tax declaration, calculated the tax amount to be reported; Offered service to more than 25 customers per day during peak season.

§ Responsible for sending all tax documents daily to ensure the progress of the client's tax declaration.

§ Maintained regular phone calls to customers, and confirm the accuracy of information on immigration, tax declaration and other info on the documents before submitting to the tax agent. Siqi (Olivia) Li

Toronto, ON/ 647-***-**** / LinkedIn: ü Marketing research

ü Business development

ü Strategic planning

ü Customer service

ü Results Driven


ü New product management

ü Financial forecast & Analysis

ü Problem-solving

ü Effective sales

ü Multi-tasking aptitude

ü Relationship building

ü Quick learner

ü Multilingual

Wideshine Enterprises Co. Ltd. – Guangzhou, China

Trading Specialist May 2012- Aug 2014

§ Carefully Translated and edited business documents and contracts.

§ Responsible for communicating with clients overseas and develop new business, which increases product sales by 10% through effective sales and skilled negotiation.

§ Assisted the department manager in formulating overall operational strategies and executed strategies to expand distribution channels and achieve department goals.

§ Conducted research for the purpose of analyzing the external environment and competitors; Generated strategic plans according to research data.

Cirque Du Soleil – Worldwide

Artist Dec 2006- Dec 2009

§ Participated in the performance and creation of the Dralion world tour show; provided visual, acrobatic shows to around 4 million audiences in total in Germany, Japan, Australia, New Zealand, and Mexico.

§ Represented the show in PR events and collaborated with marketing team for publicity purposes in each city, which increased the awareness and sales of the show. EDUCATION & CREDENTIALS

York University

Bachelor of Commerce- Finance Major (GPA 3.1) 2016 - 2018 Seneca College

Diploma, Business-Marketing (GPA 3.7) 2015 - 2016


Participated in Ontario Colleges Marketing Competition in October 2015 that took place in Hilton Toronto. Represented Seneca College as a quiz bowl player to compete with marketing students of other 13 colleges across Ontario. Attended 2 months extracurricular training for the competition in college, which includes learning current trend, innovations in marketing & Advertising; understanding of comprehensive marketing terminologies and real-life marketing case analysis.


Computer & Web Knowledge/Skills:

Mac and PC platforms: Microsoft Office; Excel, Word, PowerPoint Marketing research tools: IBISWorld, MarketLine, Passport, Statistics Canada, Target Snapshot CMS: HubSpot, WordPress, Wix

Social Media Channels: Facebook, Twitter, Instagram, WeChat

§ Inbound Marketing Certification –

HubSpot Academy

§ Google AdWords & Analytics

§ Driver’s license

§ Bloomberg market concept certificate

§ Candidate of CFA Level I 2019

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