ALICIA HUTCHINS

Monroe, CT ***** 203-***-****

ac8uxf@r.postjobfree.com www.linkedin.com/in/Alicia-Hutchins

Marketing & Branding Professional

Internal & External Communications Content Development & Curation

Salesforce Marketing Cloud SharePoint Seismic CX Social Adobe Spark Basecamp Workamajig

Multi-tasker who improves and streamlines processes; executes quickly and accurately in fast-paced environment. Drives company profitability through marketing campaigns and sales/channel partner enablement strategies. Collaborative team player and creative problem-solver with outstanding bilingual proficiency.

PITNEY BOWES Danbury, CT

(DMT Solutions Global DBA as BlueCrest Inc.)

CONTENT MARKETING/COMMUNICATIONS/BRANDING 2016 - Present

Creating product marketing content for sortation and print solutions to advance global sales revenue drive. Collaborate with global creative team to design and produce more than 170 print and digital assets. Update and curate content libraries in sales enablement platforms.

Thorough understanding of voice-of-customer to produce impactful, relevant and timely best-in-class content.

Executing multi-channel content strategies that build brand awareness with prospective clients.

Focused project management of all assets including daily follow-up with internal creative team and external contractors; managing translations of more than 170 assets into 6 core languages

Overseeing governance and usage of content automation tool increasing sales opportunities by 15% and reducing content

searches 30 hours monthly.

Develop and distribute variety of internal weekly employee communiqués and employee newsletter - The Wave, resulting in employee click through rate of over 83% company-wide.

Collaborate on new company Intranet, uploading newly branded assets and ensuring availability of current information

Rebranding existing marketing collateral increasing worldwide market awareness of BlueCrest product and service portfolios and arming international sales force with tools to promote new company brand.

Contribute to sortation revenue generation program: End-of-Life/Service capturing $12M revenue and $500k new opportunities.

EBM-PAPST, INC Farmington, CT

MANAGER MARKETING/COMMUNICATIONS 2014 - 2016

Managed company’s annual trade show schedule and worked closely with trade show and travel vendors. Tracked overall marketing budget and expenditures and identified and recommended areas for improvement.

Implemented communication initiatives enhancing company image throughout employee population.

Spearheaded marketing collateral with product managers, field sales representatives and national distributors, enhancing sales toolkit for presentation to prospects.

Developed and managed the company’s domestic communications/marketing strategy

oEnsured global brand identity and integrated company-wide communication

ALICIA HUTCHINS

203-***-****

SIKORSKY AEROSPACE SERVICES Shelton, CT

SENIOR COMMUNICATIONS SPECIALIST / STRATEGIC RELATIONSHIPS 2009 - 2014

Promoted aftermarket business and global mission through strategic internal / external communications. Designed, authored, and distributed collateral material for domestic and international sales.

Authored aftermarket internal communications, including SAS intranet content and copy for company plasmas, increasing employee awareness / engagement in company culture and sponsored activities.

Creator/editor of quarterly employee newsletter, The Voice of SAS, including enterprise news, company-wide success stories, and employee engagement pursuits. Increased awareness of aftermarket accomplishments, excited senior management and employees worldwide to read quarterly sales success stories and increased employee contributions.

Cultivated national media relations; organized senior management interviews to promote globalization efforts.

Special project: Managed first-ever video for Sikorsky foreign military BLACK HAWK customer.

oOrganized and conducted Spanish interviews with generals of Colombian Armed Services.

REED EXHIBITIONS Norwalk, CT

INTERNATIONAL SALES EXECUTIVE 2006 - 2009

Managed international trade show portfolios in various industries.

Launched business development campaign promoting Mexican trade export commerce through Reed platforms, leading to 15% of Mexican companies participating in US trade shows.

Increased international trade show attendance 30% by scouting for new prospects at competing trade shows; cold-calling and upselling to existing client base.

Created sales and marketing tools to grow existing shows and develop new industry sectors, increasing awareness and allowing sales to promote new industry trade shows.

DOAN & COMPANY Fairfield, CT

SALES/OPERATIONS MANAGER - INSURANCE CLAIMS FRANCHISE 2000 - 2006

Executed compelling sales presentations to C-level executives of local and national insurance companies.

Increased client portfolio 60%.

oAmica, Chubb, Liberty Mutual, Safeco and many top tier insurers.

Created, authored, and updated marketing collateral and sales training materials, promoting services and brand awareness.

Developed and implemented training programs and documented/updated company policies and procedures, educating employees on benefits of working in proactive environment while enhancing administrative employees’ performance.

SOUTHERN CONNECTICUT STATE UNIVERSITY, NEW HAVEN, CT

BACHELOR OF ARTS

summa cum laude

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