PROFESSIONAL SUMMARY

Data-driven Marketing strategist and leader with demonstrated agile marketing, campaign planning, management, marketing automation and continuous improvement success in financial services and banking. Expert at multi-touch, multi-channel campaign/project strategic prioritization in alignment with company goals/budgets/metrics and execution with zero defects on time, budget and brand. Strength with customer/prospect research, database management and segmentation that enable highly targeted campaigns. Extensive experience and success in selection, collaboration and management of outside agencies and vendors. Expertise translating product features into benefits and creating relevant value propositions and messaging platforms. Expert at building dashboards and KPIs to monitor the key drivers of project, campaign and team success, Built world-class marketing teams, processes and departments from the ground up. Extensive financial services marketing experience.

RELEVANT ACCOMPLISHMENTS:

Upgraded a product marketing services department to a center of marketing excellence building an agile marketing team and process that executed over 100 projects per month.

Redesigned and optimized large hotel chain SaaS product marketing and demand-gen engine - customer acquisition up 50%, revenue up 25%, CAC down 15% year-over-year.

Created, managed and optimized global defense technology product marketing and operations strategy, team and department – helped grow revenue $4.2B to $5B.

Owned and directed strategy and operations for a top-ten Silicon Valley marketing and design agency for ten years with extensive financial services and bank clients.

CORE SKILLS:

Acquisition – website, SEO/SEM, advertising, retargeting, eCommerce, content development, marketing, email, interactive lead hooks, affiliate/channel marketing.

Customer marketing – engagement, loyalty, advocacy, cross/upsell.

Continuous improvement – metrics, analytics campaign post mortems, best practices.

Qual/Quan market & competitive analysis, positioning, target market intelligence.

Message/value-based writing, design and nurturing – PR, thought leadership.

Marketing technology tools, processes, techniques and best practices.

Marketing automation – strategy, planning and execution; email/LP/form writing, design, A/B testing; data management; sales integration; analytics/post mortems.

EXPERIENCE:

EJM Marketing Communications, Mesa AZ – Principal Consultant 5/10 – Present

(25 years of business, strategic, marketing, PR, brand and creative services expertise)

Marketing/product/brand/operations: strategies, plans, campaigns, advertising and content for B2B tech and SaaS clients.

SkyTouch Technology Phoenix AZ - Director of Marketing 11/15 – 5/17

($37M SaaS OS and middleware for 6000 + Choice Hotels and 350 independents)

Created and managed product marketing and demand generation engine that increased new customer acquisition 50% and revenue 25% year-over-year.

Execute To Win Mesa AZ – President 1/13 – 8/15

(SaaS business strategy & professional services)

Directed and managed digital marketing strategy, content and demand generation resulting in FY 2014 over FY 2013 – 25.5% topline growth and 30% bottom line growth.

Able Engineering & Component Services Mesa AZ – VP Marketing 12/10 – 8/15

(Global engineering services and component manufacturing)

Managed and directed product marketing and business development team, strategies, campaigns, content, web and events driving revenue growth from $23M - $60M.

StandardAero Tempe AZ – Sr. Manager Marketing 9/09 – 12/10

(Global aerospace technology & MRO company with five strategic business units)

Managed and directed product marketing strategies, branding, content, web presence, trade shows, sales enablement and go-to-market campaigns for a $1.4 Billion MRO business

Honeywell Aerospace – Director Marketing 8/04 – 8/2009

(A $13 billion Global Aerospace Original Equipment Manufacturer)

Directed and managed Global product marketing, branding, advertising and creative functions for Defense & Space contributing to growth from $4.2- $5 billion

Managed 10-member team and multi-million-dollar budget.

The Creative Image Group – Owner 1994 - 2004

(Strategic Marketing, Advertising, Creative Services and TV production)

Founded a strategic Marketing, Branding and Creative Services agency in Silicon Valley, which grew to become a top-ten Bay Area B2B marketing agency.

Served Silicon Valley’s technology who’s who.

Education/Certifications – MBA - Working Executives Continuing Education Program. Six Sigma - Greenbelt; Pragmatic Marketing – certificates in Foundations, Focus, Market, Launch. American Marketing Association Professional Certified Marketer. HubSpot Email/Marketing Automation.

Tech/Tools – SQL, DOMO, Web Tends, AdWords, AdRoll, LinkedIn, Facebook PPC, Eloqua, Marketo, Pardot, Hubspot, SFDC, NetSuite, Pipeline, MS Office, Adobe Creative Suite/Cloud, WordPress, Optimizely, SurveyMonkey, Google Analytics, Google Optimize, Jira, Trello, Basecamp, Wistia, Premiere, AfterEffects, Final Cut Pro, etc.

Linked-In – www.linkedin.com/in/emongiovi

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