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Sales Marketing

Location:
San Jose, CA
Posted:
March 18, 2019

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Resume:

Monica Salazar Quijano

***** ****** *** ****: ***- 891-5113

San Jose, CA 95127 Email: ac8tla@r.postjobfree.com

Summary

Marketing professional with over 13 years of experience in the IT and Solar Industry across Latino America. Great experience in understand different market cultures and develop the best tools to generate business in different countries. Strong creative, with communication, leadership, and negotiation skills. Detail oriented, team player, and excellent interpersonal skills. Extensive experience planning, analyzing, developing and implementing consumer marketing programs on a local and global basis with ROI management. Strong work ethic and reputation for “getting things done”. Proactive in executing new assignments with or without supervision. Confident relationships builder with internal and external clients.

EXPERIENCE:

Enphase Energy: Senior Field Marketing Manager LATAM and Caribbean (February 2015-

Plan and execute different B2B and B2C strategies to Introduce Enphase brand in LAM & Caribbean Countries

Work together with sales team to develop punctual programs in distribution channels developing strategies direct to Installers and homeowners

Ideate, plan, execute and measure marketing activities inclusive of events and brand awareness

Developing an integrated marketing plan to manage Enphase’s across LATAM countries

Develop sales and education tools to promote brand awareness and value proposition message in order to increase market penetration and sales in the region.

Planning and managing regional events (internal and external)

Collaborate with global marketing-corporate team to craft campaigns as well as drive regional execution of those campaigns

Coordinate and enable regional communications efforts, including PR & customer case studies

Create and develop social media strategies introducing Enphase in regional markets

Planning marketing activities associated with new product introductions for the region

Working with customers to develop success stories and reference cases

Broad range of marketing programs and the appropriate balance of strategic planning skills, coupled with strong execution, to support all Go-To-Market initiatives

Knowledge of CRM and marketing automation tools to measure effective ROI in marketing campaigns and lead management

Symantec Corporation: Channel Marketing Manager, Mexico (August 2006 thru September 2014)

Responsible for planning, developing and implementing Demand Generation programs in different channels across Mexico.

Identify opportunities and marketing situations to develop B2C Marketing programs in retail and distribution channels in different Latin-American countries.

Implement B2B programs to successfully match Norton products with the USA and Mexican distributors channels in both markets (Office Max, Costco, Best Buy)

Analyze consumer and distribution behaviors and habits to position and price products

Communicate effectively product benefits through different marketing tools

Execute marketing programs aligning, sales and marketing objectives

Manage the launch for Norton and SMB products with “go to market” strategies in retail, online and distribution channels

Media planning to promote brand and local promotions to end users (Newspapers, magazines, online sites, and social media).

Create point of purchase exhibitions in all retail accounts leveraging global marketing campaigns for local customers

Manage quarterly and yearly marketing budgets by prioritizing activities and achieving the highest ROI

Collaborate, work and communicate effectively with cross functional teams (Sales, Public Relations, Product Management, Branding, Finance)

Promote OEM partnerships with incentive programs to increase renewals sales

Create award programs to promote loyalty and reward customers and distributors

Responsible for increasing online traffic with various media outlet to promote brand loyalty and sales

Plan and execute participation in trade shows, marketing events, and conferences

Use of Automatization tools to generate sales/marketing reports

Present results at executive quarterly and yearly meetings

Symantec de Mexico: Marketing Coordinator, Mexico (May 2002 thru August 2006)

Assisted in implementing marketing plan in Mexico

Participated in media campaigns to support brand and sales activities

Coordinated local print materials and allocation for different campaigns in retail stores

Worked with local sales team to follow marketing activities and sales needs

Assisted in events, trade shows and retail campaigns

Worked together with local agencies to follow strategies and implement marketing plans

Translate global assets in Spanish

EDUCATION:

Universidad del Valle de México; Mexico City 2001

Bachelor degree in Communications specialized in Marketing and Advertisement

SYSTEMS & SKILLS:

Microsoft Power Point, Word, and Excel, Oracle Business Suite, Marketo, and SalesForce.com

Bilingual Spanish/English



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