Marketing Communications Manager

***** ***** ***** ******* ** Cadet, MO ***** // M: 815-***-**** // E: ******.******@*****.***

SKILLS

STATEMENT

EDUCATION

EXPERIENCE

RIVERSIDE HEALTHCARE Kankakee, Illinois

Manager, Marketing and Communications

Restructured department to achieve award-winning communications for this nationally recognized, five county, healthcare system. Spearhead cross-functional initiatives for service line volume and revenue growth

(average of more than 5 percent per category annually). Lead digital strategy including website rebuild for patient acquisition and retention. BAUMAN ASSOCIATES, LTD. Eau Claire, Wisconsin

Marketing Director

Contributed to 10 percent increase in billable services with coordinated RFP process. Lead firm-wide rebranding in preparation of geographic and services expansion, Provided ancillary marketing consulting services for firm’s clients. Developed Crisis Communications Plan and provided media and public speaking training for management and staff, VETS PLUS, INC. Menomonie, Wisconsin

Vice President, Marketing

Mediated key private-label partnership agreement for manufacturing and launch of 100 plus products in an 18-month period. Contributed to sales initiatives enhancing company’s revenue by 35 percent in large animal categories. Managed sales, marketing, and communication departments’ budgets and initiatives.

ECOWATER SYSTEMS, INC. Woodbury, Minnesota

Kenmore Private-Label Product Marketing Manager

Communications Manager

Marketing Manager/Secondary Stores

.

Aug 2010 -

Present

Dec 2003 -

Sep 2010

Oct 2000 -

Sep 2010

Jul 1992 -

Oct 2000

AURORA UNIVERSITY

Aurora, Illinois

Business Administration and organizational leadership emphasis. GPA: 4.0/4.0

SOUTHERN ILLINOIS UNIVERSITY

Carbondale, Illinois

Psychology, marketing, creative writing and business emphasis. GPA: 3.5/4.0 - Graduated Magna Cum Laude

MBA, Leadership

BS, Journalism REFERENCES

Accomplished, highly organized,

innovative and creative marketing

communications, business relations

professional. Drives increased audience

engagement and action through research,

creation and implementation of highly

effective marketing communication

strategies. Able to lead cross-functional

teams, cultivate stakeholder relationships,

and deliver desired KPIs through

integrated media and methodologies.

References available upon request

linkedin.com/in/judypretto

Project Vendor Creative Social/CRM CMS Basic Microsoft Adobe Persona Business Email/Integrated Matrixed Brand implementation platform HTML building direct Creative digital/management partner creation direction team process Office marketing coding mail utilization traditional leadership & management Suite Suite storytelling & targeted improveme journey strategies basics expertise integration campaigns mapping RESUME

TMP WORLDWIDE, INC. Edina, Minnesota

Senior Advertising Account Executive

.

Dec 1987 -

Jul 1992

SOCIAL MEDIA

17579 North State Highway 21 Cadet, MO 63630 // M: 815-***-**** // E: ******.******@*****.*** ABBREVIATED PORTFOLIO // CONTENT & CREATIVE ABOUT

INTEGRATED CAMPAIGN DEVELOPMENT

“It Matters” Campaign – Video, Print, Web, Radio VIDEO/BLOG/VLOG/VIDEO SCRIPTING/PRESENTATION

“Minutes & Miracles for Maddie” – Patient Testimonial

“Alzheimer’s: signs & symptoms” – HealthCurrents video/blog

“Manage Your Health with Riverside MyChart” – HealthCurrents Video/Blog

“Lesson #1: Learning from Alzheimer’s” – Video/Article EVENTS/SCRIPTS/MEMBERSHIP CAMPAIGN/PRESENTATIONS

50th Anniversary– Celebrating a Connection to the Community

55th Anniversary Engagement Opportunities

Riverside Medical Group “Speed Dating” Event – Scripts & Team Activities

Riverside MyChart – Enrollment Campaign

Marketing to Millennials: Healthcare & Next Gen Consumers WEBSITES/USER EXPERIENCES, PERSONAS & MAPPING

Bauman Associates, Ltd. Website

Riverside Healthcare Website

Riverside Senior Life Website

Riverside Fitness Center Website

Accomplished, highly organized,

innovative and creative marketing

communications, business relations

professional. Drives increased audience

engagement and action through research,

creation and implementation of highly

effective marketing communication

strategies. Able to lead cross-functional

teams, cultivate stakeholder relationships,

SOCIAL MEDIA

Riverside Riverside Riverside Riverside Riverside 55th DIgital Digital Anniversary Campaign Campaign Healthcare Healthcare Senior Cancer Baby Faces LIfe Engagement Institute Reporting Reporting Facebook Facebook Instagram Facebook Facebook II I Oppty COVER LETTER

PRO-BONO WORK

WHS Post-Prom Theme & Materials

NOTES: Although each of these sites has its own entry/vanity URL, they now “live” under the riversidehealthcare.org architecture helping to integrate brand experiences and ehanced brand equity. This also leverages SEO efforts across the continuum, increases cross-selling opportunities, augments consumer access points and harmonizes consumer journeys for health, wellness and lifetime care. Since relaunch, Riverside has seen dramatically improved results over previous sites’ performance. Bounce rates have dropped from 52.78 percent avg. to below 12.97 percent, and traffic has increased by more than 250 percent! The improved UX, mobile -first responive design, decreased page load times and multiple engagement opportunities including click-to-call, online appointment scheduling, and information form fill requests are crucial to meeting healthcare consumers’ expectations while providing the information necdessary to b?uild robust personas and journey maps. BOTTOM LINE: Riverside is cultivating deeper, more sustainable relationships and reaching more prospects with this definitive digital strategy.

REPORTS/NEWSLETTERS

Community Community Advertorial/Benefit Benefit Newsletter Report Infographc REFERENCES

References available upon request

“Everyone Has A Story" Campaign – Multi-media, Community Event, Print

Contact this candidate