Mark Geary

*** ** *** *****, **** Coral, FL ***** 239-***-**** ac8t2w@r.postjobfree.com https://www.linkedin.com/in/markgeary

Employment History

Senior Digital Marketing Strategist

Dygen powered by CK Advertising – December 2016 to Present

●Deep understanding of the digital advertising marketplace (search, social, display and video) with the ability to leverage the portfolio of the company’s digital ad and media services offerings to meet automotive dealership client’s objectives.

●Develop digital marketing strategies and solutions for current and prospective clients including but not limited to Google AdS, Bing AdS, Facebook, Intagram and YouTube Truview video advertising.

●Plan, manage and execute Paid Search and Paid Digital Media campaigns, including account set up, strategy development, organization, optimization and management.

●Research PPC trends and identify new opportunities, develop strategies for new channels and analyze potential.

●Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisition volume goals and efficiency metrics (CPC, CPA, CPL).

●Conduct monthly performance calls with dealership clients with a focus on developing strategic initiatives and KPI recaps.

Digital Marketing Manager (contract position)

TEN: The Enthusiast Network – August 2016 to December 2016

●Plan, manage and execute Paid Search and Paid Digital Media campaigns, such as account set up, strategy development, organization, optimization and management.

●Day to day implementation of PPC tactics on all channels including Social Media (Facebook Paid Posts), Paid Search and Mobile Affiliate Marketing.

●Plan, manage and execute Social Media presence including organic interaction and paid ads for Facebook and Instagram.

●Research PPC trends and identify new opportunities, develop strategies for new channels and analyze potential.

●Present weekly PPC/Display findings to senior management and provide clear next-step action items based on data analysis and Cost Per Acquisition trends.

●Develop A/B and Multi-Variant testing strategies such as testing ad copy, bid strategy, price strategy and CPA.

Manager of Downloadable Apps - Partner Development

Adknowledge - February 2012 to Auust 2016 (January 2001 – October 2006)

●Manage the Downloadable Partner Development Team consisting of more than 10 team members including Sales Account Executives, Account Managers and Software Developers.

●Create and lead strategic reporting and metrics and establish and maintain an effective planning model for the Downloadable Apps Publisher Team.

●Lead Downloadable Apps strategic reporting and metrics systems.

●Drive the Downloadable Apps operational systems infrastructure including successfully implementing, managing and optimizing the installer technology.

●Maintain, grow and retain more than 50 high-profile, revenue producing digital advertiser and publisher partners including being the main point of contact for new and existing accounts.

●Analyze the current state of new and existing partners on the advertiser and publisher fronts to foster revenue growth and relationship retention.

●Optimize advertiser and publisher partner campaigns with an eye to grow accounts into revenue-driving contributors.

●Manage advertiser and publisher partner relationships from integration, to launch, to long term success.

●Identify, approach and close new business deals for Adknowledge Downloadable Apps products including cold-calling sales methods.

●Execute a strategic sales and business development plan in a sales goal-oriented environment.

●Establish and maintain accurate data in Salesforce.com (CRM).

●Represent Adknowledge at conferences, trade shows and industry events to evangelize solutions for customers and the market.

Marketing and Media Relations Manager

Cape Coral Eye Center (Tyson Eye) - May 2011 to February 2012

Manage the marketing and media relations team members consisting of 5-7 employees.

Create and manage over $1,000,000 per year advertising budget.

Buy traditional and digital media including broadcast and cable TV, Radio, Print and Digital marketing such as Google AdWords, Facebook and Bing Ads.

Develop, design and manage the corporate website. (http://www.tysoneye.com/).

Facilitate complete re-branding initiative from previous brand Cape Coral Eye Center to newly branded Tyson Eye.

Develop and foster a social media presence on Facebook, Twitter, Instagram and Linkedin.

Conceive and design new advertising creative from inception to completion utilizing graphic design programs such as Photoshop, InDesign and Dreamweaver.

Education

Bachelors, Information System Administration – 2014

ITT Technical Institute - Fort Myers, FL

●Educated in systems such as local area networks (LANs), wide area networks (WANs), the Internet, intranets and other data communications systems, with a focus on networking users in different locations and helping maintain the flow of information that companies use to operate. My education also involved maintaining, monitoring, configuring and supporting systems that use various network software and hardware to interconnect systems and platforms into a common data-sharing infrastructure.

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