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Marketing Analyst

Stanford, California, United States
$20 hour
March 15, 2019

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Erika Baumann

Palo Alto, California, US +1-650-***-****

Education Master’s of International Business and Disruptive Innovation Sep 2018 - Mar 2020 HULT INTERNATIONAL BUSINESS SCHOOL — San Francisco, United States Bachelor in Communication Apr 2011 - July 2016

UNIVERSIDAD DE LIMA — Lima, Peru #1 communications program in Peru (MINEDU)

• Graduated 5th out of +170 (3% percentile)

• Top decile (1/10th) every year of academic career Exchange Program – Semester Abroad Aug 2014 - Jan 2015 UNIVERSIDAD DE SALAMANCA — Salamanca, Spain

Professional Experience NESTLE — Lima, Peru 2016 – 2018

Digital Marketing Analyst. Launched and developed Nestle’s digital marketing campaigns in Peru and Bolivia. Ideated, and executed 6 campaigns for 5 top selling products in a self-starting environment. Managed multiple work streams coordinating and leading internal product teams and advertising agencies in the process.

• Designed and led Granola Fitness digital presence launch. Convinced marketing team to invest 20% of digital budget in novel advertising campaign using WhatsApp, which created a precedent for future campaigns innovations.

• Influenced Nescafe Dolce Gusto marketing team to launch 3 e-commerce campaigns. Partnered with 2 leading supermarket chains to coordinate graphic materials and web tracking. Produced first landing page for the brand, which drove 52% of total sales.

• Increased repurchase rate of dietary supplement Ecco by +10%pt after identifying an opportunity on customer Facebook comments. Their relatable family consumption habits served as inspiration to create the content for the annual campaign. Accomplished the highest interaction rate of Nestle Peru-Bolivia for 6 consecutives months.

• Identified user experience and retention problems by performing benchmarking exercise comparing 7 global Nestle Dolce Gusto webpages. Adopted best practices to propose and execute new loyalty program focused on modern redemption products and redesigned e-mail marketing strategy to increase client retention by 25%. MAMBO DIGITAL AGENCY — Lima, Peru 2015 – 2016

Project Manager Analyst. Managed relationships with three key clients and developed six digital projects by leading agency cross-departmental teams including IT, Media, Creative and Design.

• Created and conceptualized visual images and logo for Scotiabank’s biggest annual campaign. Coordinated implementation with advertising agency team while directing the digital team. Obtained more than 20% website registrations than estimated. Won Effie Awarded in 2017.

• Led a team of three to redesigned e-mail marketing strategy for Peru’s largest nationwide retailer. Increased email open rates by +2%pt in 3 months. Created an e-mail marketing template report for the whole agency and improved Scotiabank-agency relationship.

• Formed and headed Scotiabank Peru Facebook internal group involving more than 3,800 employees. Managed to surpass Facebook limit of 1,000 users. Accomplished 60% of employees to actively participate in the group.

• Won 1st place for 4 consecutive months on an internal monthly exposition, which evaluated quality of presentation achieved goals, and next month’s ambitions.

Additional Information Languages: English (fluent), Spanish (native)

Technologies: MS Office specifically MS Excel (Intermediate), Social Media Tools, SEO, SEM, Email Marketing software (Mailchimp, Eloqua)

Awards: Effie Awarded to Scotiabank team (2017), Effie Awarded to Nestle team (2017)

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