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Media Director

Location:
Tampa, Florida, United States
Posted:
March 14, 2019

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Resume:

TRICIA GARCIA PRESSLEY

**** *. *** ***** ***. Tampa, FL 33611

Phone: 813-***-**** / ac8seo@r.postjobfree.com

PROFESSIONAL OBJECTIVE: To manage a team of media professionals utilizing skillsets acquired from 25+ years in the adverting agency arena and in sales and marketing leadership, to generate revenue and growth for your company.

WORK EXPERIENCE:

Media Director – Paradise Advertising & Marketing July 2018- Present

Directed a team of five media planning & buying professionals successfully marketing travel and tourism clients and destinations. Accountable for media plans exceeding 6 million dollars and had direct impact on increased hotel occupancy and increased destination visitation. KPIs met or exceeded through data driven implementation style. Maintained exact financial responsibility of budget. Worked with several destinations including Naples, Marco Island &Everglades, Navarre Beach, Ocala/Marion County, Orlando North Seminole County and Little Rock Arkansas CVBs.

Senior Media Buyer/Planner – Ren Scott Creative Marketing Mar. 2015-July 2018

Experienced offline and online buyer/planner utilizing analytic data to optimize the most efficient and effective lead generation campaigns, yielding the highest client ROI. Optimized integrated medical marketing accounts in numerous top 25 DMA’s, including Los Angeles, Tampa, Orlando, Atlanta and Raleigh.

Media Buyer/Planner – Mediagistic Advertising Agency Jan. 2013-Mar. 2015

Experienced buyer/planner working with clients in various categories including heating & air, outdoor power equipment, travel and tourism, automotive & sports marketing.

Marketing Director – MetLife Tampa Bay Financial Nov. 2009–Dec. 2012

Management Team member responsible for financial firm’s marketing strategy, as well as individual Business Plan management for 50+ financial advisors. Responsible for business planning, budgeting, communications, event planning & lead/data base management system. (My role was eliminated due to corporate restructuring).

Media Buying & Planning Consultant/Owner 1998 - 2009

Business owner responsible for radio, television, digital, magazine and outdoor media placement and planning. Partnered with established local advertising agencies and marketing departments, including West Wayne (now 22 Squared), Spark Branding House, Marshall Advertising, Pyper, Paul + Kenney, Well Care and Catalina Marketing.

Time Warner Communications, Tampa, FL June 1994–Dec. 1996

Account Executive (Media Sales Specialist): Responsible for television sales within a 500,000+ Household market, to both agency buyers and direct local accounts. Sold in excess of twenty-two networks, such as CNN, ESPN, HGTV & USA. Wrote and produced numerous local commercials, as well as planned client promotional events.

Moore, Epstein, Moore Advertising, Tampa, FL Aug 1987–June 1994

Senior Media Buyer/Planner: Primarily responsible for media placement, planning and the implementation of radio, television, newspaper, magazine and outdoor advertising programs. Also responsible for new business research, media development, the coordination of client promotional events, including radio sponsored movie screenings. Clients included Tampa Hillsborough Convention & Visitors Association, Hall of Fame Bowl (now the Outback Bowl), Sun City Center, Universal Pictures and Columbia/Tri-Star Pictures.

EDUCATION: University of Florida, Gainesville, Florida

B.S. in Advertising, Business Minor, May 1987

PROFESSIONAL (AWRT) American Women in Radio & Television

ORGANIZATIONS: Florida Blue Key Leadership Honorary/Awarded Dec 1986

American Advertising Federation/VP UF Ad Society

(PAUW) Pan American University Women-6 year member

(JA) Junior Achievement Corporate Volunteer/Mentor

Girl Scout Leader & Volunteer (1999 to 2005)



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