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Sales Supply Chain

Duarte, CA, 91010
March 12, 2019

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Director of Purchasing • Entrepreneur/Consultant • CEO of Food Manufacturing

Business executive with over 20 years of financial, sales, operational and supply chain expertise in;

Business Development, Strategic Planning, Leadership, Financial Analysis, Product Development, Private brand growth, Global Sourcing Solutions, Project Management, Strategic Sourcing, Purchasing, Supply Chain Management, Contract Negotiations and Process Improvement.

Highly accomplished SENIOR EXECUTIVE with a uniquely diverse career spanning in manufacturing, supply chain, finance, sales, and corporate strategy, and a consistent track record of superior performance within highly competitive organizations.

Widely recognized for the capability to develop sound strategic vision and communicate to all levels of an organization. Problem solver with proven ability to turn around troubled operations and lead complicated organizational change.

Self-Employed, Business Consultant 3/13-Present

Freelance consultant for business startups, operations and manufacturing companies.

Lead entrepreneurial start up to operate company’s sales, product development, finance, marketing, purchasing, restructuring of company operations and supply chain.

Restructure and develop systems to turn business into profit.

Introduce new markets and initiate product placement campaign in gourmet supermarket and warehouse club sector.

Procure and import new line items to increase shelf space and volume. Products are imported from Europe, Asia and Middle East in which majority are purchased from direct growers and manufacturers.

Direct-to- manufacturer private label sourcing of hard lines from Asia.

Develop the long-term sourcing strategy for multiple products. Categories comprise of: Complete Software Suite (ERP/ MRP and BPM solutions), all perishable food items, all grocery items, tea, coffee, porcelain, ceramic, plastic, warehouse consumables, print, fulfillment, custom food packaging and labels, confectionery, manufacturing equipment, gifts, spirits and wine.

Create agile and lean quality control systems; working with domestic/import government agencies and third-party auditing companies to improve supplier performance, TQM and contract manufacturing.

Strategy development/execution, business operations, office administrations, human capital and culture development.

Create operational procedures and KPIs. Encompassing, BPM enterprise software integration, vendor scorecard system, ABC analysis, cost overrun analysis, contract lifecycle management/automation, implement ERM (Enterprise Risk Management) programs, TCO analysis and SWOT analysis.

Manage and oversee the logistics of global and domestic space. Govern transportation domestically and globally in one system creating and implementing a single strategic workflow for a cohesive and lean supply chain.

Create operations and supply chain strategic plan and budget. Conduct financial metrics assessment to grade and improve P&L.

Create Financial models and metrics. Including, pricing policy and price index, real revenue growth, operating expense control, cost of capital, net trade cycle and ROA.

Director of Purchasing, Houdini, Inc/ 5/11-11/12

Fullerton, CA

Direct control of $300M in annual spend with an overall 8% cost savings.

Managed the tactical operations of the purchasing function and staff; including two sourcing offices in China.

Developed financial goals for Houdini’s purchasing department in partnership with the General Manager and the President.

Led and drove department veteran purchasing team in sourcing, purchasing and product development to maximize finished good profitability.

oCoached Key category managers in interpreting channel trends and competitor variables to identify customer opportunities.

oOversaw and managed the tactical development of Houdini’s 33,000 product line.

oStructured and improved international operations in China. Managed and work with Houdini’s QC team on Social Audit programs for Asian suppliers. This consisted of coordinating inspection programs from our Chinese team members to ensure compliance guidelines were met for Houdini’s clients.

Developed and strengthened business relationships with industry leaders to continually improve the company’s vendor base and expanded the supplier network to create short-term and long-term value for Houdini. The vendor list included companies with $50 million to $11.7 billion in annual revenue.

Developed strategy and processes for sustainable import growth and improved leverage in all areas of importing.

Analyzed Houdini’s business model versus competition across purchasing fundamentals and monitored economic trends that may affect the overall business strategies. Hedged and contracted futures for cocoa and coffee which increased profits by 18%.

Oversaw the complete process of printed packaging material which consisted of working with graphic artists, sourcing of print companies, project management, cost structure and just in time inventory.

Monitored and analyzed market share throughout lifecycle of products by leveraging volatile commodity pricing.

oSaved 12% of overall Houdini’s product line through contract negotiations and vendor royalty program.

oReduced non-compliant purchases from 9% to less than 2% of total dollars spent by creating strategic sourcing plan, which included front-end sourcing acquisition process.

oReduced non-value supplier list from 700 by 31%. Created a comprehensive rate card system and electronic supplier dashboards that allowed greater sourcing options for hard to fill products and vetting non-value manufacturing companies.

Aligned with design, production and sales teams that created and optimized products that won new business and increased existing business volume. This optimization process included various design concepts which relied on sourcing, logistics, inventory management and purchasing strategic direction.

oLed the formulation of Brand licensing agreements.

oManaged copyright and patent contracts with the direction of our legal team.

oNegotiated vendor royalty revenue share based on volume, cost of ownership and marketing factors.

Oversaw all domestic and global freight systems, custom brokers and logistical contract negotiations which saved the company 30% on annual budget.

Self-Employed, KB Consulting Group 7/07 – 5/11

Duarte, California

Consulted USDA food manufacturing companies on product development and operations; evaluated the effectiveness of short and long-term marketing strategies, product positioning, promotional programs and product launches.

Created processes and implemented procedures for supply chain and operations (Retail, wholesale, Supply chain) P&L responsibility and financial analysis for organizational financial plan and growth.

Implemented and assessed HACCP /SSOP guidelines on existing or new company profile.

oCreated a brand for a National Pita Chips manufacturer.

oImproved product packaging and added 8 more flavors to the product mix. Sales increased by 34%.

oPlanned and launched distribution in 5,400 retail stores in 45 days.

oImplemented a marketing plan that started road shows in club stores.

Consulted USDA inspected facilities on maximizing Net profit margins, P&L analysis and delivered over budgeted profit performance. Implemented inventory process control programs to increase warehouse efficiencies.

oProvided strategic financial solutions for companies who were in a turnaround situation or in the process of M&A.

oCreated financial planning and strategic business plan for future product and business expansions.

oReduced overall capital expense, average of 7 percent on $300-$350 million-dollar company portfolio.

Chief Executive Officer & Founder, Garden Leaf Foods, Inc. 9/99-6/07

Gardena, California

USDA inspected food manufacturing plant that focused on the creation and distribution of pre-packaged meals for mass production for both private and branded labels. Products were sold nationwide in Trader Joe’s, Costco, Bristol Farms, Gelson’s, HOWS Market, private foodservice companies and California State University of Los Angeles.

Governed operations and strategic direction with full responsibility for bottom-line factors, including long-range planning, sales, national product management, HAACP implementation and financial business development.

Directed and coached a cross functional management team of sales, business development, marketing, finance, product management, production and operations with an emphasis on quality assurance and R&D.

Key Achievements:

Increased company revenue 30% year-over-year through increase in product volume and new SKUs.

Opened innovative marketing channels and established long term relationships with key partners.

Designed sales organization and staffed sales leadership team, including Vice Presidents, Directors and Managers.

Produced $7 million in new account sales by implementing nationwide corporate sales programs between private label and branded products to penetrate large multinational accounts.

Led sales strategy for the product portfolio. Oversaw $28 million dollars in revenue; Warehouse and production work force consisted of ninety-two full time team members.

Delivered $5 million in revenue, selling newly created private label USDA product line to Trader Joe’s. This included opening a completely unworked territory and category, surpassing all sales goals by championing challenges associated with the sale of a newly created USDA product line.

Identified, pursued and closed profitable licensing contracts with major 500 fortune clients, contributing millions of dollars through annual recurring revenue.

Created marketing campaigns for products by customizing approach for each retailer’s store. Implemented road shows for product sampling and taste surveys.

Aggressively reviewed profitable business ventures based on the market and business drivers.

Substantially improved productivity while meeting organizational requirements of satisfying team members to remain efficient.

Managed the development of cost analysis for seasonal new products as well as existing portfolio brands with respect to re-sourcing requirements, including raw material cost impact, country currency variance and worked with Supply Chain to identify inventory efficiency.

Created financial models and valuations for financial optimization. Drafted comprehensive market analyses. Optimized pricing mechanisms and enhanced underlying deal value.

Developed tools and metrics to measure, monitor and optimize operational activities. Increased compliance to contracted products and increased value to clients and supply chain partners. Double digit improvement in supplier KPIs (Key performance indicators)

Created cost structure and financial dashboards which increased profit margin by 10%. Reduced cost and eliminated non-value-added expenses.

Developed the distribution strategy that delivered warehouse cost savings and eliminated client’s space constraints.

Daily order fulfillment and delivery of products to direct stores (DSD) and distribution centers.

Oversaw import of consumer products from Asia into the U.S., dealing with U.S. Customs on compliance and regulations, Shipping Lines, Freight Forwarders and other intermediaries, as well as final distribution to retail stores

USDA inspected facility. Developed and implemented HAACP program unique to plant. Worked with industry leaders to improve and change government guidelines.

Daily and weekly sanitary testing conducted inside the plant to prevent and pinpoint risk areas. The audit reports were used to recommend changes in HACCP and to drive improvements in quality and safety.

Food Service Manager, Bristol Farms 7/89 - 1/99

Directed multiple departments; catering, deli, bakery, cheese and restaurant.

Managed P&L; improved margins by 5%, implemented inventory control, monitored labor and trend.

Maintained product quality, accurately measured forecast and budget which reduced cost by 3%,

Created store level strategic plans and forecast to meet company profit margins based on sales, inventory, purchasing and product merchandising.

Created a marketing and sales plan for catering business development and increased revenues by 30%.

Developed KPI for lean operation and process optimization. This included restructuring of the catering and restaurant menu model to target corporate accounts that led to an increase in regional market share.

Managed and coached a team of four direct and forty indirect staff members. This included hiring, training, evaluating quarterly performance and executing Human Resources protocols.

Conducted company specific preventive maintenance program on equipment, facility and repair.

Executed and advised on corporate new store roll out plans and sales objectives.

Opened and help facilitate six new locations which increased corporate sales revenues by $40M. This included facility design, procurement and purchasing of new equipment, vendor and product selection, new schematic modeling, data visualization, value chain optimization and turnaround strategy


Los Angeles Trade Technical College

Computer Technology-AS

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