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Sales Marketing

Oakville, Ontario, Canada
March 14, 2019

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David R MacQuarrie

*** ***** ******* ** *, Suite 431

Oakville, Ontario

L6M 2Y1

Cell: 289-***-****


Senior Executive with expertise in sales, business development, marketing and general management, including Operating Division P&L responsibility:

Led the profitable growth in Companies for both private retail brands and branded products.

A proven track record successfully building operational and execution excellence with all key Company pillars in Operations, Finance, HR, Sales and Marketing

An astute business leader with demonstrated success in establishing winning teams who thrive in intensely competitive markets.


The Yurkiw Group Sept 2016 - Current

oIndependent consulting in sales and business development for the Consumer Products Industry

Counter Intelligence Merchandising Dec 2017 – June 2018

Director of Sales

Counter Intelligence provides best-in-class merchandising solutions to leading Retailers and CPG Companies across Canada

VP Sales, P&G Division, CROSSMARK Feb 2016 – May 2017

CROSSMARK Canada is a leading sales and marketing services company in the consumer goods industry that expertly guides our clients along “The Way to Market” by delivering growth solutions with exceptional service.

CROSSMARK exclusively sells P&G products to over 80% of P&G Canada’s customers, accounting for over 15% of P&G Canada total sales.

Drove overall Sales Revenue to $400M, 101 index to P&G Canada, over 10% EBITDA

Led a team of +37 sales professionals, managing approx. $400 M in Revenue, $45M in Trade spending

Consistently outperformed P&G Canada, driving a 101 index

Led the successful integration of 4 Major Retailers in 2015, doubling the size of the CROSSMARK P&G HQ Sales force and revenue

Led the development of Category Management, achieved Category Captain status at Key Customers

Vice President – Sales, Business Development April 2005 - Jan 2016

JemPak GK Inc

Concord, Ontario

Responsible for the sales and business development of a $40M Private Retail Brands Company, leading the Company’s expansion into the USA by securing business with major retail customers such as Costco, Wal-Mart, Kroger, ALDI, Winn Dixie, HEB – while growing existing business with Canadian retail customers.

Developed and lead the business development strategy to secure new business and contacts

Drove sales in the current accounts by driving execution of the annual business plan supported by strategic insights and innovation/product development

Led the launch of the Homesense Brand at Kroger … the largest non-food launch in 5 years, and recognized by Kroger as the best launch they have had in this category

Won key business with two of the largest retailers in the USA, Kroger and Wal-Mart

Fostered and advanced the key strategic relationship with Daymon World Wide

Established a new Broker partnership that was critical in the winning of the Wal-Mart account

THE PEPSI BOTTLING GROUP (PBG), Mississauga, Ontario 1980 – 2003

Vice President, Marketing 2001 - 2003

The Pepsi Bottling Group

Mississauga, Ontario

Driving Sales through Trade, Customer and Field Sales Marketing Innovation

Responsible for National Field Marketing through a Multi-branded Portfolio, managing marketing budgets of $8 million directly, while indirectly influencing an additional $5 million in funding from key partners.

Led 6 direct reports and an advertising agency to develop, execute and oversee the customer and channel marketing programs across multiple channels and markets.

Partnered with the mid-level and senior executive management of key retailers and franchise partners in a $1.1 billion division of PBG Inc.

Led the development, planning and implementation of all national marketing initiatives for PBG Canada, partnering with Pepsi Cola Canada, Cadbury Beverages and Ocean Spray International – including the annual marketing plan which drove overall brand and package growth by +1.4%.

Led the improvement and optimization of the field execution and alignment programs that deliver the marketing plans through Canada’s “First Focus” initiative – a process that drove brand marketing prioritization and improved execution.

Led the implementation of a strategic account marketing plan to drive growth +4.4% in key retailers across Canada

Market Unit General Manager – Atlantic Canada 1997 – 2001

The Pepsi Bottling Group

Driving revenue, & sales volume while reducing costs and increasing profitability, leveraging the P&L… in a dominant leadership market

Pepsi Bottling 1980 – 1997

Montreal Expos Professional Baseball Player 1973 - 1979


FMI Private Brands Committee

Various Sales and professional management training programs including:

Executive Media training

Effective Presentation Skills

Volunteer at the Oakville YMCA

Campaign Chair – Marketing Committee – YMCA Annual Giving Campaign

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