David R MacQuarrie
*** ***** ******* ** *, Suite 431
Oakville, Ontario
L6M 2Y1
https://ca.linkedin.com/in/davidmacquarrie
ac8r8u@r.postjobfree.com
Cell: 289-***-****
PROFILE
Senior Executive with expertise in sales, business development, marketing and general management, including Operating Division P&L responsibility:
Led the profitable growth in Companies for both private retail brands and branded products.
A proven track record successfully building operational and execution excellence with all key Company pillars in Operations, Finance, HR, Sales and Marketing
An astute business leader with demonstrated success in establishing winning teams who thrive in intensely competitive markets.
CAREER HISTORY
The Yurkiw Group Sept 2016 - Current
oIndependent consulting in sales and business development for the Consumer Products Industry
Counter Intelligence Merchandising Dec 2017 – June 2018
Director of Sales
Counter Intelligence provides best-in-class merchandising solutions to leading Retailers and CPG Companies across Canada
VP Sales, P&G Division, CROSSMARK Feb 2016 – May 2017
CROSSMARK Canada is a leading sales and marketing services company in the consumer goods industry that expertly guides our clients along “The Way to Market” by delivering growth solutions with exceptional service.
CROSSMARK exclusively sells P&G products to over 80% of P&G Canada’s customers, accounting for over 15% of P&G Canada total sales.
Drove overall Sales Revenue to $400M, 101 index to P&G Canada, over 10% EBITDA
Led a team of +37 sales professionals, managing approx. $400 M in Revenue, $45M in Trade spending
Consistently outperformed P&G Canada, driving a 101 index
Led the successful integration of 4 Major Retailers in 2015, doubling the size of the CROSSMARK P&G HQ Sales force and revenue
Led the development of Category Management, achieved Category Captain status at Key Customers
Vice President – Sales, Business Development April 2005 - Jan 2016
JemPak GK Inc
Concord, Ontario
Responsible for the sales and business development of a $40M Private Retail Brands Company, leading the Company’s expansion into the USA by securing business with major retail customers such as Costco, Wal-Mart, Kroger, ALDI, Winn Dixie, HEB – while growing existing business with Canadian retail customers.
Developed and lead the business development strategy to secure new business and contacts
Drove sales in the current accounts by driving execution of the annual business plan supported by strategic insights and innovation/product development
Led the launch of the Homesense Brand at Kroger … the largest non-food launch in 5 years, and recognized by Kroger as the best launch they have had in this category
Won key business with two of the largest retailers in the USA, Kroger and Wal-Mart
Fostered and advanced the key strategic relationship with Daymon World Wide
Established a new Broker partnership that was critical in the winning of the Wal-Mart account
THE PEPSI BOTTLING GROUP (PBG), Mississauga, Ontario 1980 – 2003
Vice President, Marketing 2001 - 2003
The Pepsi Bottling Group
Mississauga, Ontario
Driving Sales through Trade, Customer and Field Sales Marketing Innovation
Responsible for National Field Marketing through a Multi-branded Portfolio, managing marketing budgets of $8 million directly, while indirectly influencing an additional $5 million in funding from key partners.
Led 6 direct reports and an advertising agency to develop, execute and oversee the customer and channel marketing programs across multiple channels and markets.
Partnered with the mid-level and senior executive management of key retailers and franchise partners in a $1.1 billion division of PBG Inc.
Led the development, planning and implementation of all national marketing initiatives for PBG Canada, partnering with Pepsi Cola Canada, Cadbury Beverages and Ocean Spray International – including the annual marketing plan which drove overall brand and package growth by +1.4%.
Led the improvement and optimization of the field execution and alignment programs that deliver the marketing plans through Canada’s “First Focus” initiative – a process that drove brand marketing prioritization and improved execution.
Led the implementation of a strategic account marketing plan to drive growth +4.4% in key retailers across Canada
Market Unit General Manager – Atlantic Canada 1997 – 2001
The Pepsi Bottling Group
Driving revenue, & sales volume while reducing costs and increasing profitability, leveraging the P&L… in a dominant leadership market
Pepsi Bottling 1980 – 1997
Montreal Expos Professional Baseball Player 1973 - 1979
PROFESSIONAL TRAINING
FMI Private Brands Committee
Various Sales and professional management training programs including:
Executive Media training
Effective Presentation Skills
Volunteer at the Oakville YMCA
Campaign Chair – Marketing Committee – YMCA Annual Giving Campaign