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Data Marketing

Location:
Loganville, Georgia, United States
Posted:
March 11, 2019

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Resume:

SABRINA L. ROBERSON

**** ********** ****** **********, ******* 30052

Phone: 678-***-****

Email: ac8qxr@r.postjobfree.com

BUSINESS INTELLIGENCE/MARKETING & REPORTING ANALYST

Highly motivated business professional with excellent analytical, problem solving and leadership skills. A trusted advisor with experience consulting with clients at all levels of management. Certified Lean Six Sigma Greenbelt with ten years of experience in data analysis, project management, system development, report writing, geographical and process mapping.

KEY STRENGTHS INCLUDE: Project Planning, Requirement Analysis, Documentation, Testing, Statistical Reporting, Business Planning & Execution, Creating User Manuals, Ad-hoc Report Development, Competitive Analysis, Communication and Collaborating with Cross-functional Teams.

TECHNICAL SKILLS: MicroStrategy 10, Tableau 9.3, SQL Server, EPIC (Clarity), SSRS, Oracle Business Intelligence, Business Objects (Crystal Reports), Teradata, Google Analytics, SAS Enterprise, SPSS, MS Project, Access, Word, PowerPoint, Excel (Pivot tables & VLookUp) and MapPointVisio, Cognos, Webtrends Analytics On-Demand, Mini-Tab, HTML, ASP, MapInfo, UNICA, Benthic (Golden 6) and Core FTP LE

PROFESSIONAL EXPERIENCE

Kaiser Permanente Atlanta, GA May 2017 – December 2018

Consultant Epic Reporting, Business Systems and Clinical Reporting

The goals of the Consultant EPIC Reporting role are to lead Quality Strategy by developing outpatient clinical metrics/reports, ad-hoc analysis and dashboards utilizing Kaiser Permanente’s EMR data to measure and monitor quality, patient safety, service, and resource stewardship.

Create reports, scorecards and dashboards with Tableau 9.3 and Business Objects (Crystal Reports) using MS SQL Server, Oracle, Teradata, Excel and other external data sources; to align daily, weekly and monthly dashboards and scorecards for nurses, pharmacist, doctors and regional administrative professionals.

Design and implement clinical reports and dashboards with Epic Registries, Radar Dashboard, Clarity or Reporting Workbench for real-time results reporting.

Collaborate with various internal and external clinical teams to identify reporting opportunities and issues around data gaps and data warehouse enhancements in regards to obtaining agreements among regional leaders on common metrics and definitions, identifying reporting tools that best meets the report user needs, ensuring developed reports have accountable users and processes in place to use reports, ensuring report quality integrity of reports and updating them as necessary.

Perform statistical analysis on data to evaluate and isolate the critical factors influencing trends and relationship of variables to improved healthcare results.

Hold weekly team meetings with junior business analyst, data analyst and BI developer to identify issues, provide update on projects and assign new JIRA cards.

Lead projects, estimates resource requirements, coordinates stakeholder involvement, monitors the progress of projects, and evaluates project outcomes and impact.

Tableau Server administrator responsibilities included adding new users, setup user permissions, scheduling/monitoring jobs and setup subscriptions to reports & dashboards on the server.

SABRINA L. ROBERSON PAGE TWO

Bridgevine Inc. Alpharetta, GA 2015 - 2017

Sr. Business Data Analyst, Business Intelligence

The goal of the Senior Business Analyst role is to examine the unique needs and concerns of the business to develop relevant practices and procedures for Business Intelligence. This includes creating, maintaining efficient and secure systems for creating dashboards, reports, data analysis and producing relevant documentation.

Create reports and dashboards with MicroStrategy 10 and Tableau 9.3 using MS SQL Server, Google Analytics, Excel and other external data sources.

Collaborate with various internal and external teams to identify reporting opportunities and issues around data gaps and data warehouse enhancements in regards to SEM/SEO for marketing, call center performance, forecasting and financial analysis; to align daily, weekly and monthly dashboards and scorecards.

Coordinate a repeatable and scalable business intelligence strategy to be leveraged with new and existing partners; serve as forecast expert for the Sales and Marketing Team, ensuring consistency and synergy across clients where applicable, eliminating duplicity and redundancy in both content and structure of analytical outputs and tools.

Hold daily standup meetings with junior business analyst, data analyst and BI developer to identify issues, provide update on projects and assign new JIRA cards.

Hold bi-weekly meeting with end-users to prioritize and make sure we have all the requirements to begin work on JIRA projects.

Create presentations, business plans and ad hoc reports used to increase customer attendance and identify top prospective buyers and sellers for account managers, marketing and executive decision making.

Perform account reviews to identify strategic opportunities for existing customers.

Perform statistical analysis on data to evaluate and isolate the critical factors influencing trends and relationship of variables to improved results.

Explore new data sources and implement API’s, partnering with department managers, MS SQL Server and Hadoop teams to understand data processing rules.

Performed multivariate and AB Testing to implement new features to determine the impact of visitors.

Verizon Telematics (Spencer Gray LLC - contractor) Atlanta, GA 2013 - 2015

Sr. Business Analyst, Marketing Research & Analytics

The goal of the Senior Business Analyst role is to examine the unique needs and concerns of the business to develop relevant practices and procedures for strategic marketing campaigns. This includes creating and maintaining efficient and secure systems for reporting, data analysis and producing relevant documentation.

Created and maintained extensive reports using Oracle Business Intelligence and SAS enterprise procedures, advanced macros and database capabilities in spreadsheets, web interfaces and varied reporting systems.

Leverage key business metrics to anticipate needs for cross marketing opportunities to ensure business expansion; collaborate and coordinate with team members to identify data elements which are needed from data that currently exist.

Collaborate with various internal client teams to identify opportunities and issues around call center volume and staffing; incorporate input into fluid, daily, weekly and monthly dashboard reports.

Prepare reports for periodic business reviews for the Sales Call Center and Direct Marketing Campaign initiatives; generate exception reports to proactively track predicted activities against demand and external influencers.

Test and refine strategic approaches and consider creative avenues that are broad in scope that support longer term objectives; design and analyze a system to accommodate marketing and sales programs effectively.

SABRINA L. ROBERSON PAGE THREE

(Cont.)

Coordinate a repeatable and scalable business intelligence strategy to be leveraged with new and existing partners; serve as forecast expert for the Sales and Marketing Team, ensuring consistency and synergy across clients where applicable, eliminating duplicity and redundancy in both content and structure of analytical outputs and tools.

Perform statistical analysis on data to evaluate and isolate the critical factors influencing trends and relationship of variables to improved results.

Explore new data sources and implement web services, partnering with department managers and Oracle Business Intelligence developers to understand the data and work through data processing rules.

Provide feedback to senior management and identified problem areas for proactive solutions.

Verizon Wireless (Bartech Group - 6 month contract) Alpharetta, GA 2012 - 2013

Database Reporting Analyst

The goal of the Data Reporting Analyst role is to examine the unique needs and concerns of the business to develop relevant practices and procedures for preparing business reports. This includes creating and maintaining efficient and secure systems for recording data and producing relevant documentation.

Perform analysis on data to evaluate and isolate the critical factors influencing trends and relationship of variables to improved results.

Explore new data sources and implement web services, partnering with department managers and SQL Server developers to understand the data and work through data processing rules.

Provide feedback to senior management and identified problem areas for proactive solutions.

Create and maintain extensive reports using queries, advanced macros and database capabilities in spreadsheets, web interfaces and varied reporting systems.

Prepare and develop instructions concerning generation, completion, and distribution of reports according to new or revised practices, procedures, or policies of reports management.

Understand and comprehends new system changes as they affect data, reports, and reporting systems.

Participate in project oriented data validation efforts for IMX clients.

Design, build, and implement new report formats and layouts on a customized basis for clients using MS Access, Crystal Reports and Excel.

Participate in application validation and QA efforts as they pertain to reporting, data, metrics, and report creation and execution.

Examine and evaluates purpose and content of business reports to develop new, or improve existing reports; extract existing data to manipulate/calculate/format into presentable reports, charts, and graphs.

Build reporting solutions based on existing and new requirements, prototypes, models, and delivery methods; plus develop programs or queries to retrieve and analyze data for projects, program, or reports requiring sophisticated inferential techniques.

Perform ad hoc analytical requests and research projects for internal parties. Special projects as assigned by management

COX COMMUNICATION (Tech Providers - 6 Month Contract) Atlanta, GA 2011

Marketing Analyst – Marketing Science

The goal of the Marketing Analyst role was to develop strong relationships with business partners, lead marketing impact/results discussions, and proactively identifying information needs within Cox Marketing.

Developed detailed system specifications, project plans and held requirements gathering sessions with end-users, for all marketing system enhancements and overall system processing.

Identified strategic information and reporting needs primarily relating to marketing initiatives

Developed clear and concise reports that drive perpetual improvement in marketing effectiveness

Provided detailed analysis, written and verbal, of marketing activities including recommendations on strategic marketing changes based on results.

SABRINA L. ROBERSON PAGE FOUR

(cont.)

Explored new data sources, partnered with marketing managers and database designers to understand the data and work through data processing rules.

Mined databases for marketing insight/ strategic direction for campaign management using Chordiant, Unica, Epiphany and various data warehousing tools.

Developed weekly, monthly and quarterly scorecards to show customer retention/churn and overall performance for internal and external customers at all levels.

Created Ad-hoc reports including analysis and design of marketing metrics and strategic business guidelines.

Provided system support to Marketing Managers including campaign training, data and technical solutions.

Created segment analysis modeling using SAS, for presentations, campaigns and ad hoc reports to increase customer retention and identify prospective customers for various product offers.

MANHEIM, Atlanta, GA 2000 – 2010

Business Analyst – Business Intelligence (2009 – 2010)

Business Analyst, Online Solutions BI (2007 – 2009)

The goal of the Business Intelligence BA roles were to develop strategic analytical insight by leveraging the data in our data warehouse; statistical analysis, creating reports, enhancing systems and streamlining front-end and back-end processes.

Developed detailed system specifications, project plans and held requirements gathering sessions with end-users, for all system enhancements and overall system processing.

Documented/tracked defects and issues during testing; ensured quality control and project requirements.

Led weekly and monthly project update meetings with end-users, department stakeholders, product managers, project managers and senior level executives to review project milestones.

Hold team meetings with junior business analyst and data analyst to identify issues, review work assignments, provide guidance on project implementation and determine the flow/processing of overall team workload.

Developed dashboards for financial, operational and business stats for senior level leadership, which included various revenue and sales trends for year-over-year, monthly and weekly time periods.

Developed weekly, monthly and quarterly scorecards to show data trends and overall performance for internal and external customers at all levels.

Developed/ maintained several relational databases (MS SQL Server, SSRS, MS Access and MySQL) used to create ad-hoc reports for strategic analysis and account assignments.

Developed processes for all business needs and rules; in addition to gathering information for future business intelligence database platforms.

Mined databases for operational insight/ strategic direction for buying, selling, listing and bidding behavior using Web trends and various data warehousing tools.

Created Ad-hoc reports including analysis and design of operational metrics and strategic business guidelines.

Created user manuals and procedure guidelines for business purposes; continuously updated during system enhancement, acceptance testing, process change, and other compliance standards.

Created presentations, business plans and ad hoc reports used to increase customer attendance and identify top prospective buyers and sellers for account managers and executive decision making.

Performed buyer analysis and account reviews to identify strategic opportunities for existing customers.

Performed retention analysis to help drive increased ROI for existing customers.

Provided pricing and competitive analysis using SAS Enterprises.

Performed multivariate and AB Testing to implement new site features and to identify customers who were buying, selling and listing online.

Developed maps of current and prospective customer strategic locations for account management.

Created segment analysis, presentations, business plans and ad hoc reports to increase customer attendance and identify top prospective buyers and sellers for online business development.

SABRINA L. ROBERSON PAGE FIVE

MANHEIM, Atlanta, GA 2000 – 2010

Marketing Analyst & Consulting (2000 – 2006)

Develop detailed system specifications, project plans and requirements gathering sessions with end-users, for all system enhancements and overall system processing. Conducted problem analysis and submitted recommendations for a solution.

Developed and maintained several relational databases (MS SQL Server, SSRS, MS Access and MySQL), used to create ad-hoc reports for marketing analysis and territory assignments.

Document and track defects and issues found during testing to ensure quality control and adherence to project requirements.

Perform weekly and monthly project update meetings with end-users, department stakeholders, product managers, project managers and senior level executives to review project milestones.

Developed business plans to increase customer attendance and identify top prospective buyers and sellers for remarketing opportunities.

Performed multivariate and AB Testing to implement new features to determine the impact of visitors.

Provided system support to Marketing Managers including campaign training, data and technical solutions.

Developed/ maintained web-based system used to create marketing campaigns for internal and external clients.

Developed and managed online employee and business unit directory.

Performed buyer analysis and account reviews for marketing and sales initiatives.

Performed campaigned analysis for online and direct mail initiatives using Webtrends Analytics.

PRIMERICA, Duluth, GA 1997 – 2000

Senior Project Coordinator

Prepared specifications, problem analysis and recommendations for a solution to Agent Education system.

Developed detailed system specifications, project plans and requirements gathering sessions with end-users, for all system enhancements and overall system processing.

Developed/ maintained relational databases, used to create ad-hoc reports for agent education department.

Provided data analysis, key findings and ad-hoc reports for Senior Management team

Documented procedures, processes; created templates for reporting requirements thru research and analysis.

Performed weekly and monthly project update meetings with end-users, department stakeholders, product managers, project managers and senior level executives to review project milestones.

Collaborated with System Analysts and Project Managers on data quality issues, test plans and cross-functional requirements gathering to eliminate inconsistent information.

Worked with the Data Warehouse team on reporting needs, Dashboard Development and Ad-Hoc reports.

Reviewed all available project documentation to determine plan for requirements collection and management, and help create time estimates for project completion.

Worked with Senior Management to define and supply required resources for the timely completion of requirements and test process within the project.

Created user manuals and procedure guidelines; which are continuously updated during system enhancement, acceptance testing, process change, and other compliance standards.

EDUCATION

B.S. Computer Information Systems (June 2002)

Devry University (Alpharetta, GA)



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