THOMAS M. MENICHINO

**** ******* ***** ******: 404-***-****

Cumming, GA 30041 ac8qnv@r.postjobfree.com

SALES AND MARKETING ACCOUNT EXECUTIVE

Summary of Qualifications

Accomplished innovative and visionary leader experienced in developing go-to-market strategies for multiple consumer electronic categories. Twenty years of sales and marketing experience in the consumer electronic industry encompassing account management, category creation, and launches of advanced technology products and services. Successfully created value added partnership programs among wireless carriers, cable operators, national retailers, digital online partners, and distributor channels. Consistently surpassed expectations while establishing long-term relationships with customers.

Career History

Director of Sale - Samsung Mobile AT&T Account and National Retail

Samsung Telecommunications, Atlanta GA 2011-Present

Managing National retail, online digital experience, and AT&T channel for the AT&T Account team. $3B annual revenue managing, wireless handset, tablet, wearable, Smart Things Home Monitor and control, Internet of Things, and accessory business.

Responsible for defining the National Retail marketing go-to-market strategy creating promotional offers, and prominently merchandising and messaging the offers in store and online.

Plan and create quarterly budget for year simulating cost, sell out, and inventory of the planned promotions delivering best return on investment driving to achieve revenue goals.

Integrate with cross-functional teams from forecasting sell in to reviewing sell out, elevating concerns or insights to meet growth retailer vendor scorecard metrics. Execute weekly C.P.F.R process.

Presents data analytics including competitors’ products, market share, shopper trends to various functions of account team.

Relationships with AT&T, Amazon, Best Buy, Target, Wal-Mart, Sam’s, Costco, Fry’s, Dollar General, Office Depot

Account Executive- Verizon Indirect Distributors and Ecommerce.

Motorola Mobility Inc, Libertyville IL 2010-2011

Responsible for managing wireless handset business for Distributor servicing 5000 Verizon Indirect Dealers, managing Brightstar and Reliance Communications.

Initiate quarterly sell-in and sell-thru and training programs they serve driving to achieve business goals.

Account Executive- National C.E. Retailers, CEDIA and Ecommerce

Motorola Mobile Devices, Libertyville IL 1999-2010

Secured placement and managed multiple categories which include mobile devices, cable modems, bluetooth, home monitoring, and two way radios at Best Buy, Fry’s Electronics, Radio Shack, Office Depot and Amazon.com, Wal-Mart, Sam’s Club.

Digital online marketing and placement of the Motorola’s first Xoom Tablet on Amazon.com global home page. Partnered with Amazon on launch campaign driving awareness of a new growing category.

Established strategic placement with Best Buy for the broadband category resulting in exclusive placement for Motorola cable modems.

Responsible for structuring Independent Manufacturers Representatives go-to-market programs for High Definition Off Air TV tuners to the Custom Electronics Design and Installation Association CEDIA Channel.

Assisted in category management by executing creative in store end cap displays as well as creating value added promotional packs maximized awareness and sales at the point of sale.

Account Executive Retail Distribution

Motorola Consumer Solutions Group, Atlanta GA 1994 -1999

Developed the National retail business for Motorola by executing direct vendor agreements with consumer big box consumer electronics and specialty retailers such as Circuit City, Best Buy, Radio Shack, Office Channels, Home Depot, and Specialty catalog i.e. Brookstone, Hammacher Schlemmer.

Pioneered and developed the consumer Talkabout two way radio category and established the retail business managing 15 Independent rep groups managing the Sports and Outdoors channels.

Inside Telesales Commercial Two Way Radio

Motorola Communications and Electronics 1989-1994

Education

B.S., Business Administration, Aquinas College Grand Rapids, MI

Job Skills

Experience using Wal-Mart Retail Link and other retailer systems for sell out and inventory analysis.

Microsoft Word, Power Point, Excel

Industry news trends, NPD Data, shopper trends, and consumer insight reviews.

Data Analytics for measuring digital and score card performance

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