Kelly Parkhurst

Darien, CT ***** ac8opx@r.postjobfree.com 203-***-****

Direct Marketing Professional

Digital Marketing • Business Development • Campaign Management • Search Engine Marketing

Propelling ROI, Customer Value & Growth through Campaign Analysis & Data-Driven Insights

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EXECUTIVE SUMMARY

A direct marketing professional with strong campaign and database marketing proficiency. Natural leadership skills to producmentor, manage and motivate multidisciplinary teams. Championed initiativ20es to streamline and automate business and marketing processes to enhance efficiency, save money and bolster staff productivity. Well known for developing innovative, global, cross-channel marketing strategies that drive brand growth, customer acquisition and retention while positioning companies as thought leaders.

CORE COMPETENCIES

• Digital Marketing / SEM & SEO

• Strategic Marketing Communications

• Strategic Planning

• Project Management

• Business Development

• Leadership

• Integrated Marketing Strategies

• Staff Development / Training

• Process Improvements

Adept at installing infrastructures and operating models to differentiate from the competition. Skilled in leveraging technology to boost business value. Implemented CRM systems and integrated third party, HR, financial and billing data to gain constructive, actionable insight. Employed marketing automation systems, SEO and social media solutions to ramp-up lead generation and accelerate revenue growth.

PROFESSIONAL EXPERIENCE

SENIOR ASSOCIATE 2018-Present

NY Life Insurance (temporary position) White Plains, NY

Provide CRM discipline expertise and support in the development of strategy/plans and for the on-going management of tactical execution and operations. Responsible for incorporating CRM best practices & approaches to the plans and strategies of the firm. Provide proactive leadership in the utilization of Marketing Automation activities and analysis while implementing and supporting the company marketing automation and infrastructure.

GRANT RESEARCH 2016-Present

BOB & DOLORES HOPE FOUNDATION Rye, NY

Research grant requests to ascertain if requests fit the requirements of the foundation and its goals and make recommendations.

KELLY PARKHURST ● ac8opx@r.postjobfree.com ● 203-***-**** ● PAGE 2

MARKETING MANAGER 2008 – 2016 MARKS PANETH LLP Purchase, NY

Led the implementation, launch and training for the Salesforce customer relationship management (CRM) system and managed the request for proposal process for this accounting firm. Managed multi-disciplinary teams to drive higher ROI and customer value. Executed integrated marketing plans to propel brand awareness, revenue generation and to establish the firm as a thought leader. Project manager for CRM design and implementation.

Profit Optimization

$8 million escalation in revenue realized by elevating the profile of the financial advisory services team as one of the top three accounting providers for six years running.

$100,000 saved annually by negotiating new radio advertising, additional ad space and airtime.

$100,000 in revenue generated in four months by developing a multiphase business development plan.

Digital Marketing

150,000+ LinkedIn and Twitter impressions achieved and 130,000 web sessions delivered monthly driving a 100% increase in leads by expanding the social / digital presence using Hootsuite, BrightEdge, Social Studio and employee engagement programs.

Streamlined new-client and engagement onboarding, tracking and reporting processes while overseeing the selection, design, installation and rollout of Salesforce CRM and Marketing Cloud in collaborations with IT and external consultants on upgrades and enhancements.

Defined and introduced measurement techniques to evaluate marketing effectiveness across direct mail, email, webinars, internet and SEM channels.

500% exponential database growth accomplished in key segments while driving more than 7,400 changes in one quarter.

95% surge in web traffic visits and a 16% boost in the average open rate gleaned by improving campaign effectiveness and enhancing leads.

OFFICE MANAGER 2007 – 2008

UNION SQUARE ASSOCIATES / MDSL Stamford, CT

Managed office operations for the telecommunications company. Administered human resources functions, recruiting, onboarding, staff supervision, employee records management, time reporting and billing. Directed accounts payable and receivable, office IT requirements, new office build-out and facility management tasks.

•$12,000 in annual internet fee savings reached by sourcing and recommending a new ISP.

•Improved efficiency and productivity by developing a time reporting system with integrated billing.

OFFICE MANAGER EXECUTIVE ASSISTANT 2006 – 2007

ENTERGY NUCLEAR POWER Stamford, CT

Provided office and administrative oversight for this power company. Managed month- and year-end budgets, supervised and scheduled staff, handled AP / AR, monthly account reconciliation and client invoicing.

KELLY PARKHURST ● ac8opx@r.postjobfree.com ● 203-***-**** ● PAGE 3

PROJECT COORDINATOR 2003 – 2005

PITNEY BOWES Stamford, CT

Led new-hire coordination, onboarding, evaluation and timekeeping. Devised and maintained the corporate wide training calendar, coordinated training logistics. Created department budgets and forecasts. Managed daily AP / AR. Cultivated buy-in and participation for a new leadership development program. $30,000 in savings captured by collaborating with vendors to minimize costs for meeting venues.

EDUCATION & CERTIFICATION

Bachelor of Arts in Political Science

Providence College

CERTIFICATION: Office Management Certificate, Gibbs College, Norwalk, CT

PROFESSIONAL DEVELOPMENT

•Salesforce Essentials for New Administrators & Salesforce Reporting

•Salesforce Essentials for Experienced Admins

•Essentials for Marketing Cloud Email Marketers Journey Builder 101

•Content Builder Essentials for Digital Marketer

•Social Studio 101

•DMA Certified Marketing Professional Program

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