C A R E E R O B J E C T I V E

Plan and execute communication strategies through

content marketing and digital campaigns to achieve desired goals. Improve business processes through

user research and latest trends. My expertise are

content strategy and production, branding, design

and analytics.

647-***-****

ac8okw@r.postjobfree.com

https://www.linkedin.com/in/esmail-hanif/

C O R E S K I L L S

Google Analytics

E D U C A T I O N

UNIVERSITY OF TORONTO, MISSISSAUGA

Bachelor of Arts (Double Major)

SHERIDAN COLLEGE, OAKVILLE

Diploma in Digital Communication

E SMAIL H A N I F W O R K E X P E R I E N C E

CONTENT STRATEGIST

Squat Wolf Jun. 2017 to Oct. 2018

Developed content strategy through blogs, digital marketing campaigns, and content marketing strategies for brand awareness, building community, and sales conversion

Led web projects such as website overhaul and process development Spearheaded digital campaigns for product launches and eCommerce activities

Planned content marketing strategies including email marketing

(Mailchimp), social media marketing (Hootsuite), and branded digital storytelling (video content) with relevant KPIs

Managed, produced and designed all web content including UI/UX FINANCIAL & TECH WRITER

Qineqt Inc. Jan. 2016 to May. 2017

Managed the news calendar for upcoming news for time publishing Researched and analyzed the performance of listed-companies in the Financial & Tech sector

Published journalism pieces covering trending news and stock tickers with SEO Guidelines

Wrote and edited articles including news-style, opinions, and technical stock analysis

Using Bloomberg retrieved analyst recommendations, price quotes, historical trends, returns and earnings, heat-maps, and implied probability, of interest rate hikes

FINANCIAL SERVICES REP

CIBC Jan. 2014 to Jun. 2015

Understood client needs and provided financial solutions Reached out to clients through outbound for business development Provided investment solutions for clients through various loans and investment pools including Mutual Funds

Provided credit solutions through debt consolidation Created credit applications including mortgages, line of credit, and unsecured lending

Built clientele and community in local area

D I G I T A L C E R T I F I C A T I O N S

Content Strategy for Professionals

NORTHWESTERN UNIVERSITY

UNIVERSITY OF CALIFORNIA, DAVIS

The Strategy of Content Marketing

UNIVERSITY OF COLORADO BOULDER

Business Writing, Graphic Design

CANADIAN SECURITIES INSTITUTE

Canadian Securities Course

E X T R A C U R R I C U L A R

L'ECOLE - HIGH SCHOOL

Best Sports Boy - 2008 (Cricket & Football)

UNIVERSITY OF TORONTO

Best All-Rounder 2011-2 - Cricket Intramural

Client Relationship

Copywriting

Content Marketing Editing

Blogging SEO Keyword Research

Social Media CMS

E-commerce

User Experience

Landing Pages

Design

HTML5, CSS3

UNIVERSITY OF MICHIGAN

CALIFORNIA INSTITUTE OF THE ARTS

Visual Elements of User Interface Design

CONTENT SPECIALIST

FITREP Nov. 2018 to Mar. 2019

Managed content calendar using Airtable for consistent publishing Edited and coordinated content from freelance writers, guest bloggers and fitness trainers

Wrote fitness articles with extensive keyword research Published blogs with Yoast SEO guidelines

Managed brands partnerships/sponsorships for events Wrote articles and opinion pieces on Financial & Tech sector Identified popular and trending topics for readers (investors) for maximum traffic

Managed and prioritized flow of the articles from other writers CONTENT WRITER

Freelancer Jan 2017 to Jun. 2017

Project Management Agile Digital Campaign

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