Melinda Burris Willms
Freelance Writer, Editor, Proofreader and Marketer
Raleigh, NC 27613
Published, seasoned freelance writer.
Experienced editor, copywriter, proofreader, and SEO content writer.
Extensive background in detailed research.
Comprehensive interviewing skills.
Demonstrated success in project development.
Dedicated professional with more than twenty years of experience in making businesses thrive.
FREELANCE WRITER/EDITOR & PROOFREADER
•Qualified expert who has spent two decades researching, developing, and authoring informative communications for print and online publications.
•Specialist in original articles, creative web content, SEO, blog posts, print/digital ad copy, biographies/resumes, and press releases.
•Excellent writing, editing, and proofreading skills.
•Strong technical command of the English language.
•Familiarity with virtually all formatting/citation styles.
•A serious commitment to excellence in the published word.
•Thorough researcher, interviewer and reporter.
•Commitment to meeting deadlines.
The Better Foundation, LLC.
November 2018 – Present
Conduct scholarly research to produce original, informative SEO website content concerning nutrients, vitamins, and supplements.
South Charlotte Lifestyle Magazine
June 2018 – Present
Compose original profiles of community leaders, businesses, and public interest initiatives as assigned by the editor through interviews with featured subjects and independent research.
Hurdles First Magazine
January 2017 - Present
As the health and fitness expert, pitch article ideas and research and write original monthly features.
Art Tech Publishing, Inc.
May 2006 - Present
•Creation of articles, press releases (print and web based), resumes/biographies, and professional artist portfolios featuring original photographs and print ready imagery to market artists' work, including press releases to announce and cover exhibit openings and generate a larger client base. Offering full service communications and marketing services to increase sales for artists, galleries, and other clients.
•Design and production of personalized template driven websites, complete with customized web content with key words. Creation and submission of complete portfolios customized for artists seeking to heighten their professional profiles regionally or nationally, to gain additional gallery representation and/or increase retail sales, as well as to create an informational website for entering various art organization’s award shows/competitions.
•Complete writing, proofreading, and editing services for web-based SEO content, item descriptions, personal and business blogs, as well as a full range of editing services for artists, businesses, and self- publishing authors.
Director of Marketing & Public Relations
January 2008 - Present
•Created gallery website layout and continue to maintain current events, exhibition schedule, and updates to artists' biography pages and individual artist's galleries with fresh, original SEO copy (revised biographies, artist's statements, resumes, etc., and new images by editing and posting new artwork files using the CMS provided by host site.
•Prepare, design and submit all gallery press releases, print ready advertisements, and event listings to print and online media outlets.
•Design and schedule release of e-invitations with images and original copy to advertise exhibit openings and publish event reminders using templates provided through Constant Contact®.
•Write, edit and illustrate original blog entries for publication on gallery website.
•Update and maintain gallery's preferred client email database (approximately 2,500 members currently).
•Submit gallery event information and images to social media sites and online directories - local, regional and national.
2003 - 2006
•Responsible for yearly calendar of monthly show exhibits with dates, original titles and descriptions of artwork.
•Prepared and distributed press releases and advertisements customized for multiple print and digital listings.
•Designed and wrote copy for exhibition postcards. Solely responsible for entering client and artists' payment information into QuickBooks program.
•Updated website with original copy, new images and current event listings.
•Designed complete layouts for show postcards and exhibition advertisements.
June 2003 - December 2003
•Received training in the use of standard AP proofreader marks.
•Responsible for the accurate and timely proofing of confidential, high-level, financial documents for Fortune 500 companies and national banking institutions.
Included accuracy and prompt turnaround times for proofing documents that had to be checked meticulously. My eye for detail in detecting grammatical and other mistakes such as mixed fonts and additional formatting errors proved invaluable.
B.A. in Art History in Art History
Queens University, Charlotte, NC
Art History Student of the Year
Queens University, Charlotte, NC
American Foundations Program
Wake Forest University, Winston-Salem, NC
Microsoft Office, Adobe Acrobat DC, Photoshop, PowerPoint, Data Entry, Google Docs, Creative Writing, Copywriting, Content Creation, SEO, Editing, Proofreading, Interviewing, Investigative/Internet Research, Marketing (print and online Advertisements, Social Media, Blogging and Email Content), Public Relations, Public Speaking, Project Management, Marketing, and fluency in numerous formatting styles including AP and Chicago.
“Women Helping Women”
Profile based on one-on-one interview with humanitarian Farah Usmani.
“The Real Value of Sports Drinks . . . and which Ones are the Best”
Hurdles First Magazine - Investigation of the nutritional value of sports drinks and the beverages that are best for supplementing your workout and replacing the nutrients lost and keeping you hydrated.
"Translating Tradition: The Pottery of Ben Owen III"
The Studio Potter, Vol. 41, No. 2Summer/Fall 2013: 66-73. Extensive feature article for The Studio Potter's special "Indigenous" issue. Based on a series of interviews with Ben Owen III.
“Queen’s Cup Steeplechase”
Charlotte n’Focus Magazine
“Room to Bloom, Mint Museum Auxiliary”
Charlotte n’Focus Magazine
“My Heart . . . My Hand: The Wood Engravings of Clare Leighton”
The Print Journal of the World, Vol.34, No. 1: 3.
“Common Things Done Uncommonly Well”
Style 1900, Summer 2008: 64 -69.
“The Art of Gallery Restaurant”
Ballantyne Magazine, Summer 2007: 33-42.
“Portraits of a Community”
Ballantyne Magazine, Spring 2007: 35-44.
“A Practical Spirituality: Merchandising Mountain Handicraft”
Style 1900: The Quarterly Journal of the Arts & Crafts Movement, Vol. 12. No. 1, Winter/Spring 1999: 61-66.