Nader Wahba

**** ******** *** **, *******, GA ***18 678-***-**** ac8ob4@r.postjobfree.com

Education

Kennesaw State University (KSU) – Coles College of Business May 2013

Masters of Business Administration (Marketing)

The American University in Cairo (AUC) December 2007

B.A. Mass Communication (Major) Business Administration (Minor)

Objective

Utilize and enhance experience in operational efficiencies and customer data to drive successful program implementation.

Professional Experience

Georgia Power Company (Southern Company) January 2017 – Present

Manager, Product Development

Combined team revenue goal of $1B over 5 years

Responsible for the development of new products, programs and services within the Sales and Marketing Organization.

Utilize both customer and competitor market intelligence data for the development of business cases to propose profitable products and services that drive net income and customer loyalty.

Validation and socialization of proposed products and services with key stakeholders within the company creating roadmap to product launch.

Ongoing review of existing product portfolio, making recommendations on new opportunities for existing products and services, as well as cost saving initiatives.

Create and maintain business relationships with external vendors, incorporating vendor offerings to company sales model and establishing merchant affiliations and partnerships.

Manage Product Development process setting up business cases with anticipated financials, business models, sales implementations and go to market planning.

Recommended and implemented a Product Development process including templates for development stage gates, go to market decks and cross functional accountability.

Safety Committee Chair; lead team of five to implement safety initiatives for Market Strategy department.

Mercedes-Benz Egypt S.A.E September 2015 – December 2016

Independent Marketing Consultant

Researched industries, markets, demographics, trends, sales results, and other data related to products or services, presenting findings and actionable recommendations.

Analyzed details of competitor offerings, including specifications, market share, pricing, and promotional materials (market intelligence).

Recommended specific marketing approaches and spending budgets to achieve desired sales goals, after sales budget of $90m.

Assisted marketing managers and directors in developing focused branding, positioning, and marketing tools for each product/service.

Tracked SEO campaigns and traffic, monitoring campaigns and reporting metrics.

Re-optimized SEO strategies to enhance organic web traffic for after sales services including service packages and VIP club.

Based on analysis, results and client feedback, continually improved and modified strategies to optimize effectiveness of summer campaign.

Newell Rubbermaid February 2014 – September 2015

Associate Brand Manager – Consumer Household Goods

Managed categories with combined revenue of $260mm 01/15-09/15

Partnered with senior management to develop objectives and strategies for designated product categories, consistent with corporate initiatives and shared financial goals.

Managed two New Product Innovation projects from ideation stage through product launch; including product industrial design, costing, pricing, customer sell-in, competitive analysis, and volume forecasting, business worth $110mm.

Led the design and execution of entire category packaging graphics update that improved on-shelf presence and resulted in +3% sales lift.

Acted as Project Manager for new packaging design, label design, sales collateral material and marketing materials; making recommendations to department Vice President regarding creative direction.

Developed volume forecasts for new product introductions and product re-launches for The Home Depot, Lowes, Menards, Walmart, and specialty stores.

Worked collaboratively with R&D and Consumer & Market Insights (CMI) to develop and recommend category innovation strategy, identifying breakthrough innovation and gaps in the marketplace.

Coordinated SEM/SEO initiatives for each category based on geography, seasonality and promotions within assigned budget.

In depth involvement with tracking consumer complaints, creating weekly reports and action plans for noticeable faults; working in tandem with R&D to resolve and relaunch with updated problem free product.

Created and revamped outdated Product Instruction manuals through in house and outsourced vendors.

Managed two businesses with combined revenue of $140mm 02/14-01/15

Performed as project lead to examine SKU efficiency, rationalizing portfolio to ensure gross margin hurdles and volume minimums were being met.

Contributed to the development of long-term brand strategy, portfolio strategy, and product strategy.

Analyzed syndicated data (IRI), POS data, market research, and other internal sales reports; continuously monitor competitive activity, assessing and making business recommendations.

Designed and distributed Go-To-Market selling decks used by Sales team for presenting to customers and merchants.

Target June 2013 – January 2014

Executive Team Leader

Headed Soft Lines departments in stores across district covering infant and baby products; delivering bi-weekly POG plan implementation, merchandising, and recall management.

Assisted general managers across North West Atlanta region stores, responsible for driving operational excellence through expense management, workplace efficiency and best practice execution

Managed a team of 4 direct and 65 indirect reports; providing coaching, feedback and development.

Oversaw direct reports handling the execution of POG set moves adhering to planogram designs.

Trained Team Leaders/Members how to adapt to business/cultural changes set forth by corporate initiatives.

Analyzed weekly store metrics disaggregated by departments to identify opportunities; creating and implementing action plans leading to higher efficiencies and enhanced in-store experiences.

Heineken Corporation January 2008 – June 2011

Assistant Brand Manager

Responsible for marketing, execution and planning for leading Carbonated Soft Drink product; helped grow total brand volume 3.6% from 2010 to 2011 across all stock keeping units.

Audited and managed $17 million brand marketing budget.

Led weekly product meetings, acting as Project Manager for new product launches; meetings involved 10-15 stakeholders from across the organization including Production, Legal, Supply Chain, Sales and Finance.

Initiated study on packaging material which reduced packaging costs ~9%; worked with Packaging Manager to optimize distributor selection.

Managed and coordinated brand-marketing, advertising and promotional staff activities through interaction and relationships.

Conducted industry research and analysis including distribution trends, industry consolidation patterns, retail audit analysis, competitive analysis, penetration to refine forecasting and creation of brand plan.

Developed and implemented marketing plans and projects for new and existing products.

Tracked brand performance on a consistent basis to propose improvements to strategy and plan.

Ensured all brand activations were in line with the brand strategy using KPI’s.

Worked to develop yearly brand strategy for upcoming year marketing initiatives and plans.

Leadership/Memberships/ Skills

Strong communication skills; ability to package and deliver messages to different crowds

Software: Extensive knowledge of Microsoft Office (Excel, Word, PowerPoint, Access, and Outlook), SAP, Adobe Acrobat, and Lotus Notes

Languages: Fluent working ability in Arabic (spoken and written).

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