Handworker who believes the success of the individual is only as good as the success of the team. Work well in a collaborative environment and independently when necessary. Meticulous, taking great pride in my work and the satisfaction of my customers. Supportive and diligent member of an office team. Creative and driven.
New York Film Academy, New York, NY (2011-2012)
One Year Screenwriting Certification
West Chester University, West Chester, PA (2007-2011)
B.A. Degree in English Literature, Minor in Film Criticism
Paid Search Specialist Contractor – Comcast, Philadelphia PA
Drive overall paid search program tactics to achieve business goals by performing daily account management in conjunction with paid search vendor
Grow revenue and profitability through assigned companies and projects
Work with merchandising and other teams to correctly market all products in the target geographies
Develop ad copy and traffic keywords/URLS to search engines (Google, Yahoo, Bing)
Execute day to day optimizations including negative keywords, bid changes, testing, and reporting
Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance
Continually monitor and evaluate search results and search performance across the major search channels
Build daily/weekly/monthly SEM reporting
January 2019 – March 2019
Paid Search Specialist – Stream Companies, Malvern PA
Demonstrate consultative insights, internally and externally, and display the necessary leadership to drive Paid Search results for our clients.
Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives
Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.
Responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled
Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
July 2018 – January 2019
Associate Campaign Analyst – hibu, King of Prussia PA
Campaign Building & Publishing: Ensuring all content of campaigns meet product guidelines.
Campaign Optimization & Strategy
Utilize internal systems and reports from the search engines to help make decisions on the direction of the campaign
Perform ROI calculations to understand what campaign performance is needed
Find and fix rejections on the search engines before they negatively impact the campaign
Conduct pre-build call with clients prior to building their campaign
May 2017-July 2018
Campaign Coordinator (DSC) – hibu, King of Prussia PA
Dedicated analyst (main point of contact for my customers)
Website editor and content writer
Search Coordinator/Ad editor (PPC and Display Advertising)
Google and Bing accredited
September 2015- May 2017
Content Writer – Part Time Social Proper MKTG, Morgantown PA
Social media marketing
Web content writer
Content calendar and scheduling
June 2015 – September 2015
Freelance Publicist, GTC Films & GTC BioTech Inc. Silicon Valley CA
Public relations and marketing for TWIFF (The World International Film Festival)
Create engaging articles and press releases
Market new medical devices created by GTC Biotech Inc.
Secure patent information and approval
Create b2b opportunities between new companies regarding film and/or pharmaceutical collaboration.
February 2015 -May 2015
Co-Founder, Columnist, Hayward-Studios & booksandmocah.com, Hayward CA
Marketing, social media and business promotion
Blog/vlog writer and producer
Film and television reviewer
Content writer for booksandmocha.com
December 2014 – June 2017
Screenwriter – Currently written two films, a pilot, commercials, and various marketing materials.
Editor – Film, Sitcoms, Web series and Novels.
Emphasis on format, content, story development, outlining, and personal consultations.
January 2014- present