Summary

Handworker who believes the success of the individual is only as good as the success of the team. Work well in a collaborative environment and independently when necessary. Meticulous, taking great pride in my work and the satisfaction of my customers. Supportive and diligent member of an office team. Creative and driven.

Education

New York Film Academy, New York, NY (2011-2012)

One Year Screenwriting Certification

West Chester University, West Chester, PA (2007-2011)

B.A. Degree in English Literature, Minor in Film Criticism

Work History

Paid Search Specialist Contractor – Comcast, Philadelphia PA

Drive overall paid search program tactics to achieve business goals by performing daily account management in conjunction with paid search vendor

Grow revenue and profitability through assigned companies and projects

Work with merchandising and other teams to correctly market all products in the target geographies

Develop ad copy and traffic keywords/URLS to search engines (Google, Yahoo, Bing)

Execute day to day optimizations including negative keywords, bid changes, testing, and reporting

Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance

Continually monitor and evaluate search results and search performance across the major search channels

Build daily/weekly/monthly SEM reporting

January 2019 – March 2019

Paid Search Specialist – Stream Companies, Malvern PA

Demonstrate consultative insights, internally and externally, and display the necessary leadership to drive Paid Search results for our clients.

Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives

Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.

Responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled

Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

July 2018 – January 2019

Associate Campaign Analyst – hibu, King of Prussia PA

Campaign Building & Publishing: Ensuring all content of campaigns meet product guidelines.

Campaign Optimization & Strategy

Utilize internal systems and reports from the search engines to help make decisions on the direction of the campaign

Perform ROI calculations to understand what campaign performance is needed

Find and fix rejections on the search engines before they negatively impact the campaign

Conduct pre-build call with clients prior to building their campaign

May 2017-July 2018

Campaign Coordinator (DSC) – hibu, King of Prussia PA

Dedicated analyst (main point of contact for my customers)

Website consultant

Website editor and content writer

Search Coordinator/Ad editor (PPC and Display Advertising)

Google and Bing accredited

September 2015- May 2017

Content Writer – Part Time Social Proper MKTG, Morgantown PA

Social media marketing

Web content writer

Client/demographic research

Content calendar and scheduling

Marketing consultant

June 2015 – September 2015

Freelance Publicist, GTC Films & GTC BioTech Inc. Silicon Valley CA

Public relations and marketing for TWIFF (The World International Film Festival)

Create engaging articles and press releases

Market new medical devices created by GTC Biotech Inc.

Secure patent information and approval

Create b2b opportunities between new companies regarding film and/or pharmaceutical collaboration.

February 2015 -May 2015

Co-Founder, Columnist, Hayward-Studios & booksandmocah.com, Hayward CA

Marketing, social media and business promotion

Blog/vlog writer and producer

Film and television reviewer

Content writer for booksandmocha.com

December 2014 – June 2017

Freelance Writer/Editor

Screenwriter – Currently written two films, a pilot, commercials, and various marketing materials.

Editor – Film, Sitcoms, Web series and Novels.

Emphasis on format, content, story development, outlining, and personal consultations.

January 2014- present

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