RANDALL G. LEE

North Billerica, Massachusetts

(M) 978-***-**** www.linkedin.com/in/randallglee ac8ncw@r.postjobfree.com SUMMARY

SENIOR TECHNICAL PRODUCT MARKETING MANAGER, skilled in distilling customer needs into profitable product roadmaps, growing revenue in existing and penetrating new markets, and building collaborative teams. Diversified global experience in all aspects of product management and marketing, applications, sales and engineering, with expertise gained from startups to large global organizations.

• Product lifecycle management (PLCM) • Strategic and channel marketing

• Voice of customer research • Marketing communications

• Business development • Sales lead generation and nurturing

• Applications engineering

• Customer partnerships

• Team leadership & development

• International business relations

• P&L responsibility

EXPERIENCE

Yamaha Unified Communications, Inc., Sudbury, MA 2013 – 2019 Global manufacturer of systems for unified communications DIRECTOR OF STRATEGIC AND CHANNEL MARKETING

Managed all areas of global marketing communications in support of sales growth and market awareness, constructed a lead generation engine to grow global sales, and directed all internal and external messaging, collateral and outreach.

• Increased website sessions 350% through new website development and rebranding, institution of PPC, SEO, blogs, content marketing and social media projects.

• Grew incoming sales leads 500% though inbound and outbound marketing initiatives.

• Managed a calendar of 165 global events in 2018 (three large, eight medium and others).

• Defined and executed all sales channel marketing activities, from distributors to resellers to end users, individuals to enterprise, in the IT and professional installation markets.

• Improved marketing and sales efficiencies through implementation of integrated marketing automation, social media, and channel partner relationship tools with sales systems.

• Managed public relations efforts with outside agencies and analyst relationships.

• Led company renaming project including messaging, new website, and rebranding of all collateral and sales tools.

• Directed the implementation of European Union GDPR compliance and policies for the division.

• Assisted the product management team in building a credible and achievable roadmap.

• Liaised with parent corporation marketing (Yamaha) for cooperative marketing efforts. Sensata Technologies, Inc., Attleboro, MA 2011 – 2012 Global supplier of sensors for multiple markets

PRODUCT MANAGER

Profitably grew sensor revenue in assigned markets and defined product roadmaps.

• Achieved 10% growth year-over-year to $110M revenue for North American product suite.

• Defined strategic five-year plan to grow net revenue at 10% CAGR and received senior management approval.

• Performed formal market segmentation analysis for growth strategies and new product definition using stage-gate product management process, developed marketing requirements documents, and uncovered targets for strategic investment and M&A activities.

• As part of global team, guided company divisions through major decision processes and customer communications during supply chain disruptions caused by the Thailand flood crisis. Randall Lee ac8ncw@r.postjobfree.com

TEL Epion (a division of Tokyo Electron), Billerica, MA 2009 – 2011 Global semiconductor manufacturing equipment manufacturer DIRECTOR TECHNICAL MARKETING AND SALES

Grew revenue while running company marketing and sales organization.

• Won repeat sales from an RF component manufacturer who designed in GCIB processing steps for their products because of superior results and throughput.

• Cultivated key engagements with seven leading semiconductor manufacturers by identifying target applications and projects aligned with market needs and equipment capabilities.

• Developed strategic plan that narrowed company focus to five key applications with sufficient customer and company ROI to justify the projects for efficient use of company resources. Tracked project progress and coordinated communications between all stakeholders.

• Created new, formal marketing and sales tools that standardized presentations and messaging to customers and satisfied requirements for internal reporting processes. INDEPENDENT MARKETING CONSULTANT, Hudson, OH 2009 – 2009 Market research and analysis, intellectual property protection, patent research, business plan development, and new product definition.

• Researched and created marketing requirements documents and software specifications for products incorporating biofeedback into consumer goods for company entering a new market.

• Provided comprehensive market review for a company assessing whether to enter a new equipment market via technology acquisition.

Keithley Instruments, Solon, OH 2006 – 2008

Global automated semiconductor test equipment supplier SENIOR INDUSTRY MARKETING MANAGER

Managed product line and revenue stream through effective product and resource management.

• Increased sales revenue by 10% with 80% gross margin by championing new product option for the short-notice customer demand without impacting new product development schedules.

• Became company resource for Market Driven Product Definition process and Voice-of-the- Customer research, resulting in product line refresh and launch of new test system.

• Assessed new and emerging integrated circuit parametric test applications, defining new features and specifications for product options and driving development of a new platform.

• Partnered with Sales to define strategies and tactics to recapture market share and penetrate new accounts worldwide, winning a key engagement with largest Asian wafer foundry.

• Authored and published articles to demonstrate continued company expertise in and commitment to parametric test.

Micrion Corporation / FEI Company, Peabody, MA 1990 – 2005 Global manufacturer of imaging, test and metrology capital equipment DIRECTOR, PRODUCTS 2004 – 2005

DIRECTOR, BUSINESS DEVELOPMENT 2000 – 2004

PRODUCT MANAGER 1996 – 2000

APPLICATIONS ENGINEERING MANAGER 1990 – 1996

• Through diligent exploration of markets and applications, conference papers and presentations, and hands-on training at customer sites, drove acceptance and penetration of Focused Ion Beam systems to create markets where none existed before.

• Doubled company revenue through development of first disk drive production systems, and managed implementation on-site into manufacturing lines in the U.S. and Asia.

• Doubled product line revenue through joint marketing programs with partner companies via internal development, licensing, and M&A.

• Implemented official company stage-gate product management process for all tool life cycles that intercepted customer technology nodes and gained immediate market acceptance. Randall Lee ac8ncw@r.postjobfree.com

• Delivered the highest-value International SEMATECH (ISMT) tool contract on schedule through effective management, crucial contract renegotiations and member company communications. PREVIOUS POSITIONS INCLUDE

ENGINEERING MANAGER – Photronics, Inc., Brookfield CT EQUIPMENT ENGINEERING MANAGER – DuPont Photomasks, Inc., San Jose, CA TEST ENGINEER – Cybernex Corporation, San Jose, CA EDUCATION

Rensselaer Polytechnic Institute, Troy, NY

B.S. Electrical Engineering, Cum Laude

AFFILIATIONS

AVnu Organization, former AVB Marketing Working Group Member ISTFA Symposium, former Technical Program Committee Member SPIE BACUS Photomask Symposium, past member of Technical Program Committee

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