Pooja Roy

To do job in a competitive environment so that through my work I can make a meaningful contribution to the organization and make an indelible mark in my profession by delivering a consistently high level of output along with a steady paced professional growth.

Contact Details:

+91-837*******

ac8ncm@r.postjobfree.com

Location: Ghaziabad

EDUCATION

St Thomas School, Ghaziabad

Passing Year - 2009

Andhra Education Society, New Delhi

Passing Year - 2011

B. R. Ambedkar (Delhi University), New Delhi

Passing Year - 2014

EXPERIENCE

Algoworks, Noida — Digital Marketing Expert

March 2015 - PRESENT

Algoworks is a global IT Services company that offers services in key areas of enterprise mobile app development, DevOps, ECM, CRM and SPE

PROJECTS

Algoworks Technologies

Responsibilities

●SEO Off-Page: Directory Submission, Social Bookmarking, Blog Creation, Blog Posting, Blog Commenting, RSS Creation, RSS Submission, Classified Ads, Forum Posting, Squidoo Page Creation, Hub Page Creation, Weebly Page Creation, Wordpress Page creation, Link building (dofollow, nofollow).

●SEO On-Page: Creation of Meta Tags, Sitemap Creation & Submission, Keyword Analysis, Keyword Creation, Google Analytics, Google Ads(PPC, Retargeting), Google Webmaster, Website Analysis, Content Optimization, Html Optimization, Heading Tags Optimization, Image Optimization.

●Paid Campaigns Management: Google PPC, Retargeting, Linkedin Ads, Slideshare Ads, Twitter Ads, and Facebook Ads etc.

●Managing Company Profiles: Clutch, Dribbble, Behance, About.me, Glassdoor, Goodfirms etc.

●Scheduling weekly/monthly meetings for Stats, Analytics & for productivee discussions.

●Research about the latest trends (according to the target audience).

●Brainstorming and thorough understanding of the subject.

●Working in close collaboration with graphic designers to develop workflow diagrams, screen-shots, architectural designs, etc.

●Live Chat handling

Social Media Marketing

●SMO (Social Media Optimization): Social media strategy creation and implementation.

●Paid Ads

●Blogging, Microblogging (e.g. Twitter)

●Expertise Sharing (e.g. LinkedIn / Linkedin Pulse, Twitter, Google+, Facebook, Youtube, Reddit, Scoopit, Slideshare, Pinterest, Instagram, Tumblr, Flickr, Vine etc)

● Internet Resource sharing (e.g. Bookmarking)

●Social Networking & reaching target audience, Interest group participation and infographic outreach.

SKILLS

-Strong understanding of effective marketing principles.

-Good lead generation and follow-up with sales team.

-Ability to prepare reports on competitor analysis.

Managing: A small team of 3 people

-Training on Digital Marketing Techniques

-Organising Sessions on SEO/ SMO

-Training on Wordpress

-Analysing Monthly Analytics of Website Traffic & Social Media Platforms

Tools

●Google Analytics

●Quetext

●Buzzsumo

●Tweetdeck

●Ahrefs

●Mozbar

●Small SEO Tools

●Alexa

LANGUAGES

English, Hindi, Bengali

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