Maria Syed
**** ******* *******, *********** ** L5M 6Y2 416-***-**** ac8n9v@r.postjobfree.com
A self-driven marketing professional with proven brand management, online marketing, and communications experience. Unstoppable commitment to executing results achieving marketing campaigns. Strong negotiator, with effective presentation and project management skills.
CORE COMPETENCIES
Strategy: positioning, segment marketing, lead generation, key messaging, brand awareness
Content: blogs, newsletters, brochures, case studies, infographics, email blasts, web copy
Analytics: campaign engagement, forecasting metrics, expected rates, data analysis, ROI
Creative: graphics creation, co-branding, merchandising, product launches
Technical: MS Office, Adobe Creative Suite, WordPress, Hubspot, Google Analytics
PROFESSIONAL EXPERIENCE
Aug 2016- current- Marketing Consultant
Marketing communications services for several clients, including print and digital
Creating internal and external brand guidelines and execution of complete brand strategy
Logo redesign and creation of branded templates for documents, brochures and presentations
Complete writing, design and SEO integration for blogging, infographics, newsletters, whitepapers and additional content offers
Lead generation and fully integrated campaign execution and management
Full marketing services available and custom consulting plans as per client requirements
Mar 2015- July 2016- Marketing Manager, RTS Consulting-Automation
Increased online lead generation by 40% through optimizing content and webpages, redesigning the corporate website for an enhanced user experience and leveraging SEO best practices
Created and executed lead generation and engagement strategies across 3 main lines of business
Created annual marketing and communications plans, and marketing budget
Owned the editorial calendar and oversaw content marketing freelancers
Strategized digital marketing strategy and worked with third-party agency on targets
Optimized communications by leveraging SEO strategy and web best practice across multiple channels
Liasoned with internal consulting and automation departments on co-strategizing marketing efforts
Created partner marketing strategy to support and nurture existing partner relationships
Led CRM efforts, working with developers to maintain customer lists
Managed social media channels including Twitter, LinkedIn, and Youtube
Feb 2013- Mar 2015- Content Marketing Specialist, BSM Wireless Inc.
Executed new product launch with consistent messaging across digital, print and mobile to increase campaign engagement by 50%, measured by a content download increase from 30 to 60 per month
Owned and managed annual editorial calendar from inception to execution
Researched and wrote blog posts, whitepapers, web copy, email campaigns and special offers
Sourced and monitored content for social channels including Facebook, Twitter and LinkedIn
Analyzed metrics to identify growth opportunities, nurture leads, and execute communications campaigns per vertical
Liasoned with product and operations teams to ensure successful product launches
Created and implemented Brand guidelines for BSM companies, partners and PR associates
Managed third parties to ensure timely and effective print and graphic production
Identified advertising opportunities with partner websites, magazines, and industry publications
Jul 2011- Dec 2012- Sales and Marketing Coordinator (contract), Ericsson Canada Inc.
Raised Ericsson Thought Leadership image by 20% in 5 months through the execution of
marketing and communications direct campaigns, short term and long term
Increased Annual Customer Satisfaction Survey response rates from 26% in 2011 to 82% in
2012 by engaging customers through email campaigns and surveys
Incorporated Ericsson global strategy into local Canadian positioning strategy
Created layouts and content for newsletters, personalized email, email blasts, and surveys
Analyzed metrics for sales reports, presentations and business plans
Directed designers to create a customized mySQL database for Thought Leadership Program
Trained internal stakeholders on campaign strategies and processes
Jan- Jul 2011- Online Marketing Coordinator (contract), Glow Academy
Increased website traffic by 30% in 3 months and raised brand awareness through online advertising and online discount deals, proven by a 25% service request increase in 5 months
Conducted competitor analysis to monitor online space for competitive pricing strategies
Sourced, packaged, and positioned Glow Essentials makeup brand for launch
Assisted with creative direction for graphics, print, promotions, and product show cases
EDUCATION
Hon. Bachelor of Business Administration: Management Specialist, focus in Marketing, University of Toronto 2010
Brand Management Certificate, University of Toronto Continuing Education 2017