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Marketing Manager

Location:
Mississauga, ON, Canada
Posted:
March 04, 2019

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Resume:

Maria Syed

**** ******* *******, *********** ** L5M 6Y2 416-***-**** ac8n9v@r.postjobfree.com

A self-driven marketing professional with proven brand management, online marketing, and communications experience. Unstoppable commitment to executing results achieving marketing campaigns. Strong negotiator, with effective presentation and project management skills.

CORE COMPETENCIES

Strategy: positioning, segment marketing, lead generation, key messaging, brand awareness

Content: blogs, newsletters, brochures, case studies, infographics, email blasts, web copy

Analytics: campaign engagement, forecasting metrics, expected rates, data analysis, ROI

Creative: graphics creation, co-branding, merchandising, product launches

Technical: MS Office, Adobe Creative Suite, WordPress, Hubspot, Google Analytics

PROFESSIONAL EXPERIENCE

Aug 2016- current- Marketing Consultant

Marketing communications services for several clients, including print and digital

Creating internal and external brand guidelines and execution of complete brand strategy

Logo redesign and creation of branded templates for documents, brochures and presentations

Complete writing, design and SEO integration for blogging, infographics, newsletters, whitepapers and additional content offers

Lead generation and fully integrated campaign execution and management

Full marketing services available and custom consulting plans as per client requirements

Mar 2015- July 2016- Marketing Manager, RTS Consulting-Automation

Increased online lead generation by 40% through optimizing content and webpages, redesigning the corporate website for an enhanced user experience and leveraging SEO best practices

Created and executed lead generation and engagement strategies across 3 main lines of business

Created annual marketing and communications plans, and marketing budget

Owned the editorial calendar and oversaw content marketing freelancers

Strategized digital marketing strategy and worked with third-party agency on targets

Optimized communications by leveraging SEO strategy and web best practice across multiple channels

Liasoned with internal consulting and automation departments on co-strategizing marketing efforts

Created partner marketing strategy to support and nurture existing partner relationships

Led CRM efforts, working with developers to maintain customer lists

Managed social media channels including Twitter, LinkedIn, and Youtube

Feb 2013- Mar 2015- Content Marketing Specialist, BSM Wireless Inc.

Executed new product launch with consistent messaging across digital, print and mobile to increase campaign engagement by 50%, measured by a content download increase from 30 to 60 per month

Owned and managed annual editorial calendar from inception to execution

Researched and wrote blog posts, whitepapers, web copy, email campaigns and special offers

Sourced and monitored content for social channels including Facebook, Twitter and LinkedIn

Analyzed metrics to identify growth opportunities, nurture leads, and execute communications campaigns per vertical

Liasoned with product and operations teams to ensure successful product launches

Created and implemented Brand guidelines for BSM companies, partners and PR associates

Managed third parties to ensure timely and effective print and graphic production

Identified advertising opportunities with partner websites, magazines, and industry publications

Jul 2011- Dec 2012- Sales and Marketing Coordinator (contract), Ericsson Canada Inc.

Raised Ericsson Thought Leadership image by 20% in 5 months through the execution of

marketing and communications direct campaigns, short term and long term

Increased Annual Customer Satisfaction Survey response rates from 26% in 2011 to 82% in

2012 by engaging customers through email campaigns and surveys

Incorporated Ericsson global strategy into local Canadian positioning strategy

Created layouts and content for newsletters, personalized email, email blasts, and surveys

Analyzed metrics for sales reports, presentations and business plans

Directed designers to create a customized mySQL database for Thought Leadership Program

Trained internal stakeholders on campaign strategies and processes

Jan- Jul 2011- Online Marketing Coordinator (contract), Glow Academy

Increased website traffic by 30% in 3 months and raised brand awareness through online advertising and online discount deals, proven by a 25% service request increase in 5 months

Conducted competitor analysis to monitor online space for competitive pricing strategies

Sourced, packaged, and positioned Glow Essentials makeup brand for launch

Assisted with creative direction for graphics, print, promotions, and product show cases

EDUCATION

Hon. Bachelor of Business Administration: Management Specialist, focus in Marketing, University of Toronto 2010

Brand Management Certificate, University of Toronto Continuing Education 2017



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