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VP of Sales and Marketing

Bellaire, MI
March 04, 2019

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Robert J. Ruelle

**** ********* **. *******

Clarkston, Michigan 48348

Cell 248-***-****

Password : Michigan

Senior Management Executive with International experience,

inclusive of Latin America, Asia and Europe

Accomplished high performance, results-driven Senior Executive with a career demonstrating visionary leadership, expertise and distinguished performance in market niche identification, business development, and operational management of North American operations. Background includes strong leadership of cross-functional staff and a degree in Business Management. Successful business start-up, new market development, and expertise in building effective and productive relationships. A talent for analyzing problems, developing and simplifying procedures, and finding innovative solutions. Consistently demonstrated ability in expanding market share, driving organizational growth, and producing extraordinary results. A catalyst for change combining tactical execution of strategic initiative.

Areas of Expertise:

Sales & Operations Management New Business Development

Business Process Optimization Strategic Business Planning

Team Building and Leadership Negotiations & Contracts

P & L and Operations Management Partner Relations Management

Market Planning & Positioning Professional Experience

Harroun Enterprises – Carbide Cutting Tools and Tool Holders

Vice President of Sales and Marketing Jan 2019 - present

Sales and Marketing over all company programs

Complete evaluation of company assets

Selling and list older machinery and negating finial price

Charged with finding buyer for the company

In all negotiations of sale of the company

Wit-o-matic Inc. – Carbide Grinding CNC Machines

General Manager over company 2017 - 2019

Sales and Marketing over all company programs

Payroll distribution

Hire and review all employees performances

Purchasing all company martials for manufacturing

In all negotiations of sale of the company

Insight Technology LLC - LED Lighting Manufacturer (1099 employee)

Director of Sales & Marketing 2015 - 2017

Sales of all major programs

Developed all internal documents

Created and implemented a new company website

Designed and implemented a marketing flyer for product line

TSM Manufacturing - High Volume Automotive Parts Manufacturing

Preventative Maintenance Administrator and Tool Crib Manager 2014 - 2015 Contractor

Charting and graphing for MOS documentation on all machines

Recording PM's into MP2 software

Managing Tool Crib for all $ 5M in spare parts and tooling

Maintaining Auto Crib Software

Managed two shifts of Crib Attendants

SW Industries - High Volume Multi Spindle 5 Axis CNC Machine Tool Manufacturer

Sr. Sales Account Manager 2013 - 2014 Contractor

Directed program start-up establishing dealer network

Servicing major accounts nationally

Submitting all final proposals from distributors

Specing of all stock machines

Key contributor in the planning of major marketing program

Grob Systems Inc. - Machine Tool manufacturer of standard machines and automated production systems

National Director of Sales and Marketing 2009 - 2011

Hiring and managing all distributors

Submitting all final proposals

Spec’ing of all stock machines

Redesigning all marketing brochures

Mobile showroom concept

Overseeing all IMTS 2010 booth

Designed all magazine ads

Writing all articles for trade magazines

ASD International - Internal consulting focusing on senior executives at Marubeni and Horkos Machine Tools

Vice President of Operations 2007 - 2009 (1099 employee)

Worked closely with International Leadership, Engineering and Manufacturing

Finance in the development of an effective sales strategy

Short and long range strategic planning - sales quotes, forecasts & budgeting

Directed overall operations for corporate and multiple facilities. Including staff.

Leadership provision for all location staff

Development and project management

Continuous process improvement

Efficiency & productivity improvements

Knowledge management

P&L management

Negotiations for all Horkos Sales orders

B&P Process Equipment - Industrial machinery and equipment manufacturing

International Sales Manager 2006 - 2007 Contractor

Sales, marketing, budgets and the development of maintenance and customers

Supervised 16 direct reports, contract sales personnel, and 36 distributors

Contributed to increased sales, profit margins and cost reduction

Successfully combined two sales divisions

Equilease Financial – Full service leasing company, financing industrial and commercial equipment.

National Program Manager 2005 – 2006 (1099 employee)

Directed program start-up activities

Serviced accounts nationally for distributors

Manufacturer of private labeling program

Haas Automation - Manufacturer of CNC vertical and horizontal machining centers, CNC lathes, rotary tables and indexers

Business Manager 2001- 2005

Developed and maintained superior distributor relationships within Midwest . and East coast regions

Directed 26 offices, 250 sales personnel and 230 servicemen.

Key distributor in the planning of major marketing events and customers

Developed and maintained programs with over 3000 vocational & educational i. institutions

Mitsui Seiki, USA - High Accuracy 5 Axis CNC Machine Tool Manufacturer

Regional Sales Manager of Michigan and Eastern Canada 1999 - 2001

Manufacturer of jig boring machines

Horizontal and vertical machining centers

5 Axis machining centers and screw grinders

Michigan and Eastern Canada


Oakland Community College 1988

Business Management

Robert J. Ruelle - 7230 Bluewater Dr. Unit 130 Clarkston, MI 48348 - 248-***-****

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