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NEVILLE MALCOLM KOTWAL

#** – *** Bronte Street South, Milton, ON, L9T 3V8

ac8n6s@r.postjobfree.com Cell: 437-***-****

OBJECTIVE: To obtain and excel at the position of a decision maker in Marketing and Communications. HIGHLIGHTS OF QUALIFICATIONS

6 Years of experience in being a Highly motivated, results-driven Marketing and Social Media innovator with experience in implementing various social media and advertising programs to maximize consumer knowledge and market visibility.

Being an MBA in Marketing along with being a Computer Science Engineer helps me understand and analyse metrics of marketing offline and online.

Great communication skills, computer skills, strategic marketing skills and adaptation skills that lead to constant success in steady build of desired reach for projects launched offline and online.

Soft skills include proper time management, ability to work under pressure, loyalty, decision making and leadership.

History of success cultivating along with outstanding partner and client satisfaction. Areas of expertise include:

Traditional & Online Marketing

Social Media Marketing

Advertising Campaigns

Market Analysis

Strategic Marketing Initiatives

IT Hardware Troubleshooting

Leadership & Mentoring

Staff Training

PROFESSIONAL WORK EXPERIENCE

Digital Marketing Manager May 2018 to February 2019 Phoenix Contact, Ontario, Canada

Study the Electronic and Automation Industry and understand the challenges the company faces to transform and be digital, especially owing to Digitalization in the industry.

Took up challenges to improve the workplace to be digital and millennial-friendly.

Oversee the Marketing and Communications team and make decisions to promote the company and its products.

Work closely with Product Managers to cater to their marketing needs and develop relevant content.

Make a digital budget for the upcoming year and worked-in new ideas and avenues to explore.

Create email content and setup CASL-compliant eBlasts to go to customer database.

Work with product distributors and channel partners to implement cross-platform marketing for our products.

Work with magazine publishers to setup magazine ads, banner ads, box ads, display ads, eBlasts and more.

Work with a Retargeted Marketing agency that offered the most recent solutions to expand our product reach.

Work on the website to implement news articles, job postings and report bugs to corporate.

Train and instruct staff on correct usage of social media to boost sales by implementing relevant guidelines.

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Post regularly on social media handles and aim to increase followers.

Conduct surveys for all internal events taking place for the staff at work.

Work on the Adobe Creative Suite to create and edit photographs and videos clicked by me during events.

Part of a committee in Electro Federation Canada with other industry professionals to push the industry and its people towards digitalization.

Assistant Marketing & Social Media Manager March 2014 to December 2017 Sumansa Exhibitions LLC, Dubai, UAE

Marketed the company and its brands in print, television, radio, email, social media spaces while engaging in mindful content that connected with desired audience.

Created, communicated and oversaw all published content that built meaningful connections and motivated community members to take action using all marketing mediums (print, television, radio, email, social media).

Developed and launched social media strategy through competitive research, platform determination and audience identification.

Developed comprehensive communication project plans and budgeted them.

Raised prevailing issues and provided viable solutions while managing project plans.

Generated continuous improvement processes for capturing and analysing appropriate market data and metrics, insights and best practices for communicating the same.

Converted technical jargon to simple language, to target the right audience and to train new employees.

Coordinated with stakeholders across the company to ensure superior quality of customer service and support was provided to the community.

Responsible for managing and optimizing Google AdWords and Bing Webmasters in creating Search Engine and Display ads, which targeted specific demographics on search engines and mobile applications.

Designed and optimized adverts on well-known websites and applications.

Trained and oversaw employees working for the marketing department.

Managed all social media communication across all social platforms (LinkedIn, Facebook, Instagram, Twitter, Snapchat etc.) while also writing and creating content for the social media.

Played a key role in numerous projects that launched on social media and continued to sustain a loyal follower base resulting in increased foot traffic by at least 40% during company events.

Set up and measured the performance of paid campaigns on various social platforms (LinkedIn, Facebook, Instagram, Twitter, Snapchat etc.).

Set up and optimized company pages within each platform to enhance the visibility of organization’s social content utilizing talent to map out tested, metric-based marketing strategy.

Monitored effective benchmarks for measuring the growth of the community.

Analysed, reviewed and reported on effectiveness of new initiatives.

Analysed campaigns and translated anecdotal and qualitative data used in presenting recommendations and planned for social media campaign revisions.

Oversaw design of all marketing elements.

Monitored trends in online community tools and applications. E-Commerce Marketing Manager October 2011 to July 2012 Apparel UAE, Riyadh, Saudi Arabia

Collaborated with Marketing Manager in procuring editorials in well-known magazines and newspapers.

Employed social media to promote various fashion brands managed by company.

Formulated and launched marketing plan for all products that were promoted online, within social networking websites.

Designed advertisement presentations for promoting various brands to potential clientele.

Coordinated with Area Manager Team to enhance customer service at all nationwide stores and developed a better quality Customer Feedback form.

Generated strategic and business presentations for annual Apparel Group meeting.

Oversaw profit and loss preparation for prospective store openings that hosted various brands.

Formulated and executed a strategy used to recruit firms to certify branch under ISO 9001:2008 allowing for further certification opportunities.

Internship February 2011 to June 2011

Cosmos Star Consultants, Dubai

Assisted in development of Facebook pages utilizing Facebook Mark-up Language (FBML), and learning about Search Engine Optimization (SEO), Social Media Optimization (SMO) and Website Design.

Became well versed in online marketing techniques such as Pay per Click (PPC), Email Marketing, SMS Marketing, Banner Advertising, Really Simple Syndication (RSS), Blogging, Social Bookmarking, Affiliate Marketing and Viral Marketing.

Built knowledge on improving website ranking by utilizing SEO.

Designed unique company Marketing Templates that were used when meeting with new and prospective clients.

Worked on Customer Relationship Management (CRM) instrumental in building business opportunities. EDUCATIONAL BACKGROUND

Master of Business Administration in Marketing UNIVERSITY OF SUNDERLAND, United Kingdom, 2013 Bachelor of Engineering in Computer Science (Honours) BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE- Pilani, Dubai, 2011 REFERENCES AVAILABLE UPON REQUEST FOR EVERY ROLE

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