Manager Digital Marketing

**** ********* **, ***. ***, North Bethesda, MD **852 843-***-**** ac8mw0@r.postjobfree.com

Edelman, Washington, DC

Senior Account Executive, Paid Media and Performance Marketing, August 2018 - present

• Responsible for planning, executing and optimizing integrated digital strategies and global, national and local multi-channel paid media campaigns across search, social, display, video, programmatic, mobile and traditional for clients in several industries

• Convert complex data sets into actionable insights and digital marketing strategies utilizing analytics tools such as Google Analytics and ad platform analytics

• Collaborate with planning, analytics, creative and production teams to define audiences, develop assets for paid media campaigns and analyze campaign performance

Marketing Mojo, Charleston, SC

Account Manager, November 2015 - August 2018

• Successfully developed and managed digital marketing strategies for a portfolio of clients

• Ensured deliverables and client objectives (i.e. lead generation, revenue generation, awareness) were being met

• Served as direct point of contact for clients

• Served as project manager and ensured tasks were being completed efficiently and effectively

• Trained and managed Junior Account Managers

• Performed data analysis to identify potential strategic changes and optimize marketing efforts Junior Account Manager, November 2014 - November 2015

• Assisted in the execution and management of clients’ digital advertising efforts o Developed Google Ads, Facebook and LinkedIn campaign targeting and ad copy recommendations o Optimized campaigns through ad copy testing, bid management and search term and placement report assessment o Provided display ad and landing page copy/design specifications to graphic designer o Budget planning and tracking

• Assisted with clients’ search engine optimization (SEO) efforts o Performed keyword research

o Recommended various page edits including content changes, page speed improvements and schema markup o Monitored online brand mentions and recommend link building opportunities

• Analyzed performance data and compiled monthly client reports

• Set up Google Analytics goals

• Contributed to the company blog

CH Powell Company, Mount Pleasant, SC

Marketing Assistant, February 2013 - November 2014

• Designed and managed distribution of promotional materials

• Assisted with reporting efforts including client performance and sales revenue

• Updated, monitored and reported on client accounts and sales opportunities in Salesforce database

• Organized sales meetings

Family Asset Management, Charleston, SC

Marketing Associate, May 2013 - December 2013

• Jumpstarted social media marketing effort

• Assisted in the development of marketing plan

• Designed company materials including pitch book and newsletter

• Conducted client data aggregation and analysis

• Developed client database

• Google Ads Certified

• Google Analytics Certified

• Bing Ads Accredited

• Experienced in Google Tag Manager

• Experienced in Google Search Console

• Proficient in Microsoft Office

• Lead Generation

• Paid Social Advertising

• Search Engine Optimization

Bachelor of Science in Business Administration – College of Charleston, SC (December 2012) Marketing Concentration, Arts Management Minor

3.857 GPA (Magna Cum Laude)

GEENA NAZARETH

EDUCATION

SKILLS

EXPERIENCE

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